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Casual Articles - Branding: What Not to Do
Recently, I have noticed some of my radio habits when driving in my car. When I'm listening to music I tend to switch radio stations whenever a commercial comes on. When I’m listening to talk radio I tend to leave the dial as is whether I’m listening to
And when they come across her email address in some unexpected place, they make no connection between it and her website,
The previous Sangaraja, the Supreme Patriarch of the monastic order (of Thailand), once went on a tour of China, where someone offered him a very beautiful teacup. It was unlike anything he'd ever seen. He thought, "Oh! The people here have real faith i
Don't use a miscellaneous email account as your primary web contact address.
Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website,
Managing Accounts Receivables is a detail ridden process and most business owners would rather focus their energies on marketing their products and services to drive business growth rather than get bogged down with this ‘necessary evil’. It therefore ma
This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.)
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website,
They say that fifty percent of your Ad budget is wasted. The only problem is, nobody knows which fifty!Well it's your lucky day, because over the years, I've uncovered many key areas where advertising dollars are squandered, misspent, misdirected
Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities.
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website,
Girls, girls, girls! Where does their clothing, accessory, hair products, and shoe madness ever end? Oh, and let's not forget about all those nail products. That's the last thing we'd want to do. After all, as we know, women cannot survive without their
What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority.
So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is.
And when they come across her email address in some unexpected place, they make no connection between it and her website,
Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack i
And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com.
If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe.
Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is.
Copyright 2005 Dina Giolitto. All rights reserved.
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