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Casual Articles - Site Promotion with Meta Tags: They're More Useful Than You Think!
No longer is cash the only accepted mode of payment for purchasing an item. As the concept of trading evolved, so did the means of paying for your goods.Today's electronic world pushes the envelop further. With the advent of online trading systems such as eBay, there are now numerous ways to make a payment.First of all, on eBay, the mode of payment depends on the agreement between the buyer and the seller. Most often, the seller will specify his or her desired payment method. In these cases, the seller often has the final word in the decisions regarding payment modes. However, the buyer may still communicate with the seller regarding another way to pay if it suits both parties.The following is a list of common eBay payment modes.Cash On DeliveryCash is, well, cash. It is NOT a method of payment that I endorse if you plan to send it through the mail. This payment method can be done through a third party courier system or by the buyer and seller meeting each other at an agreed place. The advantage of a cash transaction is that the exchange of the item for payment is done in the presence of
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as th
One of the biggest challenges that faces every growing eBay business is making the decision about adding the first new employees. To amake money on eBay is much easier when there aren’t employees who must be paid before profits are computed. However, there is a point in time when the right decision is to add extra help.Start by examining the business for opportunities to improve overall operating efficiency. Make the necessary improvements. Not adding the expenses associated with outside help is important to amake money on eBay. The more efficiently you can operate your business the better. Eliminate redundant tasks. Improve the flow of every operation. Eliminate all of the non-value added tasks.Next examine outside support options such as contract support. The rule of thumb should be to transfer tasks that take owner time, yet produce the lowest income. Leverage the owner’s time toward tasks that amake money on eBay. There are several online sites where administrative and support tasks can be listed for bid. One-time tasks, such as creating a booklet or writing sales copy are ideal for this approach as well.
The proper syntax for these tags is , and are found in the header of an HTML page between the and tags.Of the dozen or more Meta tags built into standard HTML, only three really have any value for web designers in regard to search engines or end users. These are the Title, Description, and Keywords Meta tags. If you open up your website's HTML source code, or click on the Template tab in your blog, you'll see them as something like this:
A short, to the point, description of your site
In the early days of the internet, search engines relied heavily on the values in these tags to help them index and classify web pages. But internet marketers soon learned how to manipulate the data in these tags to achieve unfair search rankings, or falsely represent the content of their sites. In consequence, most search engines today pay little or no attention to these tags, and rely instead on the actual content of a website to determine relevancy for search engine rankings.
So, if these tags have little importance to modern search engines, why am I discussing them as related to promoting your site? Well, these tags are still used in limited fashion by many search engines and can help you in subtle ways, and have other uses which make them worth setting up properly.
For example, Meta tags played a significant part in the logic of the Inktomi search technology, which is what Yahoo!'s search technology is based on, and the search engine Teoma (now known as ExpertRank) used by Ask.com. And while Meta tags may have little impact with other major search engines, many of the less popular and sophisticated search engines still rely on them, meaning that there will be times where effective use of these tags can give you an advantage over another site which has ignored them.
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as the
It seems the Good Housekeeping Seal of Approval has been replaced by Oprah Winfrey when it comes to a validation of credibility ...Having said that, if I'm not mistaken, all the former ever meant was that the product or service in question paid to advertise in Good Housekeeping magazine.Still, in the vast anonymity of the cybermarket, a claim of credibility is vital to those who wish to convince us to send them money. Via her phenomenonally successful syndicated television show, Ms Winfrey's excellence at accurately portraying causes, incidents and situations has earned her a lofty mantle as the Anointess of Authenticity.We can even see this phenomenon at work on the Longer Life Group's website that hosts my column, as there are products advertised which espouse her name. That's fine, of course, as it's easy for us to discern that the claims of these products are real in that respect (eg- Bob Greene really is her personal trainer). They are, no doubt, good products. If I ever feel the need to lose ten pounds in thirty days, I'll give them a try.However, in the wild world of cyber-commerce, it se
The proper syntax for these tags is , and are found in the header of an HTML page between the and tags.Of the dozen or more Meta tags built into standard HTML, only three really have any value for web designers in regard to search engines or end users. These are the Title, Description, and Keywords Meta tags. If you open up your website's HTML source code, or click on the Template tab in your blog, you'll see them as something like this:
A short, to the point, description of your site
In the early days of the internet, search engines relied heavily on the values in these tags to help them index and classify web pages. But internet marketers soon learned how to manipulate the data in these tags to achieve unfair search rankings, or falsely represent the content of their sites. In consequence, most search engines today pay little or no attention to these tags, and rely instead on the actual content of a website to determine relevancy for search engine rankings.
So, if these tags have little importance to modern search engines, why am I discussing them as related to promoting your site? Well, these tags are still used in limited fashion by many search engines and can help you in subtle ways, and have other uses which make them worth setting up properly.
For example, Meta tags played a significant part in the logic of the Inktomi search technology, which is what Yahoo!'s search technology is based on, and the search engine Teoma (now known as ExpertRank) used by Ask.com. And while Meta tags may have little impact with other major search engines, many of the less popular and sophisticated search engines still rely on them, meaning that there will be times where effective use of these tags can give you an advantage over another site which has ignored them.
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as th
Your website's domain name will become your internet "name" so it's important that you give it some careful thought. A good domain name will help you get more visitors to your website, and better results from them.The ideal domain name is something that is easy for people to remember. If you can make it short and to the point, while related to what your website offers, that's the ideal situation.Long, complicated domain names create too much chance of people misspelling it and ending up on the wrong site.Your domain name should be relevant to what you offer on your website. If you're selling swimming pool filters, something like poolfilters.com would be a good option - easy to remember and relevant.Using your company name as your domain is not always the best option. If you want your offline customers to be able to find your website, it's a good idea to use your company name.If you're looking for new customers on the internet, a domain that is more descriptive of what you offer will be a better choice.After all, which would you be more likely to visit if you were looking for pool f
In the early days of the internet, search engines relied heavily on the values in these tags to help them index and classify web pages. But internet marketers soon learned how to manipulate the data in these tags to achieve unfair search rankings, or falsely represent the content of their sites. In consequence, most search engines today pay little or no attention to these tags, and rely instead on the actual content of a website to determine relevancy for search engine rankings.
So, if these tags have little importance to modern search engines, why am I discussing them as related to promoting your site? Well, these tags are still used in limited fashion by many search engines and can help you in subtle ways, and have other uses which make them worth setting up properly.
For example, Meta tags played a significant part in the logic of the Inktomi search technology, which is what Yahoo!'s search technology is based on, and the search engine Teoma (now known as ExpertRank) used by Ask.com. And while Meta tags may have little impact with other major search engines, many of the less popular and sophisticated search engines still rely on them, meaning that there will be times where effective use of these tags can give you an advantage over another site which has ignored them.
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as th
Email marketing is one of the cheaper ways of marketing a product or a website online. This is the reason that many of the online marketers prefer email marketing over other sources of online marketing. Email marketing is also good in the sense that you can promote your product or your website on a much bigger level as compared to any other source of online marketing.If you want to market your product or service or your website through email marketing, you must write good, concise and engaging kind of emails for the recipients. First of all, the recipient must be made to open your email. Many of the excellently written emails fail to bring any response because the subject line does not happen to be catchy enough. The subject line should be good. It must make the recipient open the email. Once the email has been opened by the recipient, the first few lines of the email will be extremely important for you. If those lines ar well written and engaging, the reader will go through the whole email. If not, he or she will simply discard your email.The follow up of promotional emails should be carefully planned. It sh
For example, Meta tags played a significant part in the logic of the Inktomi search technology, which is what Yahoo!'s search technology is based on, and the search engine Teoma (now known as ExpertRank) used by Ask.com. And while Meta tags may have little impact with other major search engines, many of the less popular and sophisticated search engines still rely on them, meaning that there will be times where effective use of these tags can give you an advantage over another site which has ignored them.
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as th
The question about how much blame is not about determining any verdict of guilty or not guilty as the courts will do this. It really relates to shareholders, employees, community and country losses suffered as a result of the collapse.In the end various parties have and may still be found to have a portion of the blame and shareholders and employees who have suffered most are certainly keen to see final outcomes to this situation. However one of the major contributors may never be accounted for; this being the market itself. The market (stock market) is made up of many components and this certainly includes investors.When we ask how much blame we are really looking at dollars lost. During the 2000 year the share price reached $US90 plus, in March/April 2001 period it was around $US55 to $US60. On 19th December 2001 the price was $US 0.19, that is 19 cents before Enron went into liquidation.Using the Reported Annual results for the year ended 31st December 2000 and assuming no changes into the future, I have calculated the underlying intrinsic share price as $US4.54. This calculating is based on normal
These Meta tags have other subtle effects, as well, which I'll explain in more detail as we look at each individual tags below.
TITLE META TAG: The Title Meta tag has several important uses that you should be aware of. This tag determines what is displayed in a browser's title bar for the active page, and is used as the default name for a page when it is bookmarked. But most importantly, search engines often use the information in this tag as the hyperlink text displayed on their results page.
For this reason, you should make sure that your Title tag accurately represents your site's content. Try to use the most descriptive words in the first 20 or so characters as the rest is usually cut-off when a search engine displays it. And of course, use relevant Keywords as much as possible, because even though most search engines don't give much importance to these tags today, often the values contained in them are still scanned as a part of your site's content as a whole. So including Keywords in your Title tag can add to your site's overall Keyword density.
DESCRIPTION META TAG: The Description Meta tag has a similar application to the Title Meta tag in that many search engines pull from it for their search results, displaying it as the description under a site's hyperlink on results pages. This application is not universal, as Google frequently creates its own description dynamically from the content of your site. Yahoo! utilizes it more frequently, but not in all cases. However, it is better to have it than not, because it at least gives you some small control over how your site is described. And if you leave it empty, some search engines will use the first few words to appear on your site for this description instead, and often that doesn't result in a very good indication of your site's content.
As with the Title tag, use Keywords when creating your Description Meta tag, as some search engines still include its content as a part of the overall evaluation of your site. Also, because this tag is often used as the default description for your site, take your time in what it should contain. Try to write a description which is going to encourage users to click on your link. Include enough so it is clear what your site is about, and include a "call to action" to encourage someone to click on your link. Think of it as your first opportunity to "sell your site". Do not expect a search engine to use more than the first 150 characters though, so be sure to include the important information and your call to action at the very beginning of your description, where it is most likely to be displayed in the search results.
KEYWORDS META TAG: Ah, now we come to the tag that everyone seems obsessed with: the Keywords Meta tag. This is where, in the past, search engines would look to classify and index your site. But today it is used little in s
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