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You are here: Home > Business > Branding > Logo Design: What You Need to Know Before Jumping on the Brandwagon |
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Casual Articles - Logo Design: What You Need to Know Before Jumping on the Brandwagon
Leveraging The Advantages Of Advertising In An Effective Manner realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suitThe consumers today have a large array of products to choose from, but what is lacking is the luxury to take time to decide what to buy. As a result it is essential for an entrepreneur to plan out an Internet marketing online campaign that is highly focused and has the ability to connect with the consumer. In the current times of mushrooming competition and smart marketing strategies, to stay in business, it is equally essential for an entrepreneur to determine how to advertise a business cheap. At the same time, The 6 Human Needs - Knowing These Can Turn Your Prospect Into Rabid Customer! Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, website, brochures and business presentations! We'll wear it on t-shirts! It will make us official and respected. We'll be branded!"No matter who you are or what you do, there's a common force that's driving that shapes your emotions and behavior. It determines how you live, the quality of life and ultimately your destiny.This universal force is the human need. Irrespective of where you are in the world, what culture you are from, what color, status, background, we are universally driven by our human needs. We can break it down to 6 areas of human needs. They are unconscious needs that automatically drive us.Of these 6 needs, you Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- it's decorating. The word branding is as ubiquitous today as the word start-up was in the dot com era, but few companies truly understand the heart of branding. Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person. A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit The Single Most Important Thing to Know about Verbal Agreements fficial and respected. We'll be branded!"How many times have we run afoul of film producer Samuel Goldwyn’s famous maxim: "A verbal contract isn't worth the paper it's written on"? (I’ve certainly done it). And yet, isn’t life nicer, simpler when you don’t have to worry about creating a paper trail? Why not just trust the people you’re doing business with? Isn’t my word my bond?"Jared" had had the same attitude. Jared is an easy-going computer geek, more interested in creative problem-solving for his tech support clients than printing out ev Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- it's decorating. The word branding is as ubiquitous today as the word start-up was in the dot com era, but few companies truly understand the heart of branding. Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person. A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit United We Brand rstand the heart of branding.Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of brotherhood’ which unites brands in distant markets. Brands from the same countries which may be owned by different companies may be more willing to cooperate and shar Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person. A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit Free Background Checks Do Not Reveal Everything
It's sad but it's becoming increasingly important that background checks are used more and more these days. This applies whether the issue at hand is a new employee, you're starting a new business, checking a new tenant to live in your property and even personal relationships. And while undertaking completely free background checks do have some value, you should be aware that free background checks are limited and do not reveal the complete picture.So why should you consider paying for a omeone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person. A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit How To Grow Your Online Business realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit is still an idiot. It seems silly to let a designer define your company personality for you -- designers have a lot of practice, but what do they really know about who you are? If you watch the brand evolution of some of this country's oldest corporate giants, you'll notice that their logos all relate somehow to the logo they first created 100 years ago. Coca-Cola is still a script font; it is updated periodically, but it doesn't change much. UPS and Burger King both updated their logos within the past 5 years, but neither veered too far from their originals. These companies understood their own brands very early on. The same is true for United Way. The small round hand has been around forever and still conveys the overall message our nation's largest philanthropic organization.Have you recently started a home based business, and are finding it hard to build it up to the level you expect it to be at? If this sounds like you then let me be the first to lend you a helping hand, and teach you a few good tactics you can use to help grow your online business day by day.Growing your business one person at a time will take awhile, and it will take some effort and work on your part. However there are a few things you can do to speed this time consuming process up a good amount, and Before you jump on the brandwagon, do some company soul searching. It often makes sense to hold off on your logo until you've had a chance to live with your new company or program for a month--or six. It's no sin to use temporary letterhead, simple business cards and a basic website. Just think how many marriages could have been saved had the two parties involved waited until they were past infatuation to tie the knot (or at least waited until they were sober). Gather your staff and spend a few weeks mulling over the following questions. Come up with some of your own questions. Once the answers are clear, succinct and flow effortlessly, you are ready to call in the design troupes. What do you do?
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