Internal Communications

• Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
• Memos: Use a template consistent with your stationery.

Printed Stationery

• Letterhead
• #10 Envelopes:These are standard envelopes for general correspondence
• Business Cards
• Forms: Invoices, donation forms, order forms
• Printed Notepads: Gives employees a way to insert a quick, informa
  As Seen On TV - Infomercial Products
  Infomercials have been around for along time. Have you ever caught yourself glued to the TV watching and listening to information on a new TV product? We have all seen these ads and I am sure most of us have some of these products in our homes. I know I have several. Wow, will that really clean my floors and make them look new again? Use water to steam away all those germs. Only five minutes a day and you will lose weight! How can you not want to try these products? Only $19.99 or 5 easy installments of $29.99.A number of celebrities endorse these products. One product that has been around for awhile is The Thighmaster endorsed by Suzanne Somers. She also endorses other exercise machines such as torso track, beauty products and even appliances. Suzanne has made a real impression in infome
  As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while building your brand. Implementation is always more difficult in large companies -- there are more people who need to understand the importance of branding standards, more people who are resistant to change and more people who really don't care about any of it. It's easier to get all five employees in on the same page than all 5,000.

  Small or large, high quality consistent design is imperative to the success of a company. Actually, I have seen great success with poor-quality consistent design. I was recently in Las Vegas, and for those of you who have never been, Las Vegas is at once a creative Mecca and cesspool. On every sidewalk, every ten feet, someone in a smock is handing out cards. The cards are poorly printed, cheap, loud and ugly. With a photo of an excessively proportional, mostly naked woman on the front and an 800 number, I bet these cards get a higher response rate than all the design work I've ever done and will ever do in my life. At the other extreme is the incredibly well designed digital wine list at Aureole Restaurant, a posh restaurant at the Mandalay Bay Resort and Casino. Customers use a tablet PC with a stylus to touch through wine characteristics (red or white, dry or sweet, cheap or the cost of a yacht, etc.). Rather than an ungainly wine manuscript that would include Aureole's 10,000 bottles, the process is efficient, beautiful and fits perfectly into the restaurant's style and theme. Whether quick and dirty or slick and high-tech, both systems work for their specific audiences (which, only in Vegas, is the same audience).

  With marketing and communications, your goal is to make sure everything that leaves your company is consistent. When Sally in HR is sending business e-mails with smiley faces in a kid print font with a quote from Family Circus in her signature and she works for a chain of funeral homes, there is a problem. Or if Jim the football freak in sales is signing off all his proposals "Are you ready for some football!" on paper pre-printed with the face of his favorite quarterback, his corporate accounting firm really needs to review its communication standards. In a more subtle example, if one employee sends out a formal proposal printed on letterhead in a company folder with her business card, and her cubicle neighbor prints a proposal on paper from the nearby fax machine, staples it and sticks it in a manila envelope, both are weakening their company brand. The strength of your brand relies on consistency -- you'd be better shape if everyone sent out proposals on fax paper.

  The following list aims to help you get organized and save time and money. Use it to conduct an inventory of your marketing and communication materials. You may have a killer brochure but never thought about your company e-mails. You may have letter templates in Word but no easy way to communicate with your customers or donors on a regular basis. You may have gorgeous letterhead that you send out with a flash presentation on CD, but you are missing digital letterhead for letters you send via e-mail with the flash presentation. You may have your bases covered or you may discover some gaps. The list should help you develop a comprehensive, efficient marketing and communication system.

  MARKETING & COMMUNICATION CHECKLIST

  Print Marketing Materials

  • Folder: Cohesive way to hold all materials. Includes no specific information. Can be a simple two-pocket or a funky plastic envelope.
  • General Brochure: Describes services/products in a general way; is easy to distribute.
  • Product/program specific brochures, product sheets or postcards: Easy to reproduce, update and change.

  Digital Marketing Materials

  • Website: Looks like your print marketing materials, easy to update, keep it clean, update it often.
  • E-newsletter: A cheap and efficient way to stay in contact with your public on a regular basis. Have recipients' permission, have a professional HTML newsletter template designed and update the content each month.
  • Product Demo: A digital presentation you can e-mail or mail on a DVD (like a little company movie). Staff at a sales meeting can use DVD to introduce a new product or service.

  Internal Communications

  • Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
  • Memos: Use a template consistent with your stationery.

  Printed Stationery

  • Letterhead
  • #10 Envelopes:These are standard envelopes for general correspondence
  • Business Cards
  • Forms: Invoices, donation forms, order forms
  • Printed Notepads: Gives employees a way to insert a quick, informal
    How I Got onto Yahoo! News
    If you've never issued a free press release about your business, then you must issue the first of many tonight before retiring to bed.Q When does one issue a press release?A As often as possible. If you launch a business, issue one. If you launch a new website, issue one. If you make a donation to charity, issue one. If you redesign your website, issue one...the list is endless. If you promote an employee, add a new product line, etc, etcQ Is it possible to create 'Press Release Spam'?A Yes. Make sure that what you have to say is news-worthy. (See above). It's possible to issue them too often. People will get tired of you and they'll stop picking up and distributing/publishing/reading your releases.Q How do you create press releases.A Write them yourself (There
    of an excessively proportional, mostly naked woman on the front and an 800 number, I bet these cards get a higher response rate than all the design work I've ever done and will ever do in my life. At the other extreme is the incredibly well designed digital wine list at Aureole Restaurant, a posh restaurant at the Mandalay Bay Resort and Casino. Customers use a tablet PC with a stylus to touch through wine characteristics (red or white, dry or sweet, cheap or the cost of a yacht, etc.). Rather than an ungainly wine manuscript that would include Aureole's 10,000 bottles, the process is efficient, beautiful and fits perfectly into the restaurant's style and theme. Whether quick and dirty or slick and high-tech, both systems work for their specific audiences (which, only in Vegas, is the same audience).

    With marketing and communications, your goal is to make sure everything that leaves your company is consistent. When Sally in HR is sending business e-mails with smiley faces in a kid print font with a quote from Family Circus in her signature and she works for a chain of funeral homes, there is a problem. Or if Jim the football freak in sales is signing off all his proposals "Are you ready for some football!" on paper pre-printed with the face of his favorite quarterback, his corporate accounting firm really needs to review its communication standards. In a more subtle example, if one employee sends out a formal proposal printed on letterhead in a company folder with her business card, and her cubicle neighbor prints a proposal on paper from the nearby fax machine, staples it and sticks it in a manila envelope, both are weakening their company brand. The strength of your brand relies on consistency -- you'd be better shape if everyone sent out proposals on fax paper.

    The following list aims to help you get organized and save time and money. Use it to conduct an inventory of your marketing and communication materials. You may have a killer brochure but never thought about your company e-mails. You may have letter templates in Word but no easy way to communicate with your customers or donors on a regular basis. You may have gorgeous letterhead that you send out with a flash presentation on CD, but you are missing digital letterhead for letters you send via e-mail with the flash presentation. You may have your bases covered or you may discover some gaps. The list should help you develop a comprehensive, efficient marketing and communication system.

    MARKETING & COMMUNICATION CHECKLIST

    Print Marketing Materials

    • Folder: Cohesive way to hold all materials. Includes no specific information. Can be a simple two-pocket or a funky plastic envelope.
    • General Brochure: Describes services/products in a general way; is easy to distribute.
    • Product/program specific brochures, product sheets or postcards: Easy to reproduce, update and change.

    Digital Marketing Materials

    • Website: Looks like your print marketing materials, easy to update, keep it clean, update it often.
    • E-newsletter: A cheap and efficient way to stay in contact with your public on a regular basis. Have recipients' permission, have a professional HTML newsletter template designed and update the content each month.
    • Product Demo: A digital presentation you can e-mail or mail on a DVD (like a little company movie). Staff at a sales meeting can use DVD to introduce a new product or service.

    Internal Communications

    • Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
    • Memos: Use a template consistent with your stationery.

    Printed Stationery

    • Letterhead
    • #10 Envelopes:These are standard envelopes for general correspondence
    • Business Cards
    • Forms: Invoices, donation forms, order forms
    • Printed Notepads: Gives employees a way to insert a quick, informa
      Thinking Of Starting A T-Shirt Design Business?
      As the price of modern technology continues to fall, aspiring designers are finding it increasingly possible to produce small quantities or even individually designed printed T-shirts.A T-shirt design business can be a part-time venture for an additional source of income. It can also be a full-time career where you’re in charge of your own work, and prosperous work at that.But how do you ensure that your T-shirt design venture is a success? That is what we will be discussing over the course of this article.What Types of T-shirt Printing Are Possible?There are several methods of T-shirt printing to be considered as you evaluate your business strategy. Each has its benefits, and each is preferred for certain circumstances. Choosing the right printing method is absolutel
      e works for a chain of funeral homes, there is a problem. Or if Jim the football freak in sales is signing off all his proposals "Are you ready for some football!" on paper pre-printed with the face of his favorite quarterback, his corporate accounting firm really needs to review its communication standards. In a more subtle example, if one employee sends out a formal proposal printed on letterhead in a company folder with her business card, and her cubicle neighbor prints a proposal on paper from the nearby fax machine, staples it and sticks it in a manila envelope, both are weakening their company brand. The strength of your brand relies on consistency -- you'd be better shape if everyone sent out proposals on fax paper.

      The following list aims to help you get organized and save time and money. Use it to conduct an inventory of your marketing and communication materials. You may have a killer brochure but never thought about your company e-mails. You may have letter templates in Word but no easy way to communicate with your customers or donors on a regular basis. You may have gorgeous letterhead that you send out with a flash presentation on CD, but you are missing digital letterhead for letters you send via e-mail with the flash presentation. You may have your bases covered or you may discover some gaps. The list should help you develop a comprehensive, efficient marketing and communication system.

      MARKETING & COMMUNICATION CHECKLIST

      Print Marketing Materials

      • Folder: Cohesive way to hold all materials. Includes no specific information. Can be a simple two-pocket or a funky plastic envelope.
      • General Brochure: Describes services/products in a general way; is easy to distribute.
      • Product/program specific brochures, product sheets or postcards: Easy to reproduce, update and change.

      Digital Marketing Materials

      • Website: Looks like your print marketing materials, easy to update, keep it clean, update it often.
      • E-newsletter: A cheap and efficient way to stay in contact with your public on a regular basis. Have recipients' permission, have a professional HTML newsletter template designed and update the content each month.
      • Product Demo: A digital presentation you can e-mail or mail on a DVD (like a little company movie). Staff at a sales meeting can use DVD to introduce a new product or service.

      Internal Communications

      • Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
      • Memos: Use a template consistent with your stationery.

      Printed Stationery

      • Letterhead
      • #10 Envelopes:These are standard envelopes for general correspondence
      • Business Cards
      • Forms: Invoices, donation forms, order forms
      • Printed Notepads: Gives employees a way to insert a quick, informa
        Human Resources: What Drives an Organization
        The field of Human Behavior Organization emphasizes the importance of human resources in any business organization. The business field offers too much focus on manpower development for it is the lifeblood of an existing industry.This consideration provided several honchos in trade enterprise to create spin off departments to cater to different structural framework in human resource management development. Some of the most generic or common filed are the one below:Human Resources CareersHuman Resources CertificationHuman Resources ConsultingHuman Resources LawHuman Resources ManagementHuman Resources OutsourcingHuman Resources ProgramHuman Resources SoftwareHuman Resources Studiesonors on a regular basis. You may have gorgeous letterhead that you send out with a flash presentation on CD, but you are missing digital letterhead for letters you send via e-mail with the flash presentation. You may have your bases covered or you may discover some gaps. The list should help you develop a comprehensive, efficient marketing and communication system.

        MARKETING & COMMUNICATION CHECKLIST

        Print Marketing Materials

        • Folder: Cohesive way to hold all materials. Includes no specific information. Can be a simple two-pocket or a funky plastic envelope.
        • General Brochure: Describes services/products in a general way; is easy to distribute.
        • Product/program specific brochures, product sheets or postcards: Easy to reproduce, update and change.

        Digital Marketing Materials

        • Website: Looks like your print marketing materials, easy to update, keep it clean, update it often.
        • E-newsletter: A cheap and efficient way to stay in contact with your public on a regular basis. Have recipients' permission, have a professional HTML newsletter template designed and update the content each month.
        • Product Demo: A digital presentation you can e-mail or mail on a DVD (like a little company movie). Staff at a sales meeting can use DVD to introduce a new product or service.

        Internal Communications

        • Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
        • Memos: Use a template consistent with your stationery.

        Printed Stationery

        • Letterhead
        • #10 Envelopes:These are standard envelopes for general correspondence
        • Business Cards
        • Forms: Invoices, donation forms, order forms
        • Printed Notepads: Gives employees a way to insert a quick, informa
          How to Utilize Classified Ads in Narrow Market Publications
          Trying to find the best newsletters or magazines to place classified ads can be a daunting task. By far the best place to run classified ads is in those places your potential customers are looking for the kind of classified ad you are running.In most cases, this will be in small, narrow market, subject specific newsletters. These are the kind of newsletters that people subscribe to for in-depth information on a single topic. And generally, they are read cover-to-cover.Research has shown that people who subscribe to these type of publications put a high value on the information they receive in them, read them thoroughly, and read and act on the classified ads found in them.Finding these small narrow market newsletters is like going on a treasure hunt. Because most reach
          to stay in contact with your public on a regular basis. Have recipients' permission, have a professional HTML newsletter template designed and update the content each month.
        • Product Demo: A digital presentation you can e-mail or mail on a DVD (like a little company movie). Staff at a sales meeting can use DVD to introduce a new product or service.

        Internal Communications

        • Internal Newsletter: Can be digital or photocopied or printed. Relax your standards, content includes what employees need to know and what they will enjoy knowing, give employees a forum to voice their own ideas.
        • Memos: Use a template consistent with your stationery.

        Printed Stationery

        • Letterhead
        • #10 Envelopes:These are standard envelopes for general correspondence
        • Business Cards
        • Forms: Invoices, donation forms, order forms
        • Printed Notepads: Gives employees a way to insert a quick, informal note on something other than a napkin. Post-its with logo work well, can be used as leave-behinds.
        • Fax Forms: Half sheets are fine, use photocopied forms not printed letterhead.
        • Blank Cards and Envelopes (with your logo): Great for thank-you notes or reminders
        • Window envelopes for Forms
        • Large Envelopes: preprinted with logo and address, used to send folder
        • Envelope Labels: If you use a lot of different size envelopes, these prevent you from having to preprint multiple envelopes. Preprinted with logo and address, get sheets that can go be printed or handwritten

        Digital Stationery

        • Letterhead Template: When e-mailing proposals and letters, Word files or PDFs can look like digital versions of your letterhead with your logo and address in the same color and location.
        • E-mail Templates: You can design e-mail in most programs (Outlook, Eudora, etc.) Get everyone on the same page with font, color, and signature. Use a custom signature to include a monthly message.

        ©Artifex Design Inc.

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