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    When running an internet business, the importance of testing and tracking in your campaigns cannot be overstated. Irrespective of whether it is a sales letter, a web page or and advert, it is essential that you test the effectiveness of what you are trying to achieve and track the results that you achieve.

    Let’s look at a sales campaign, and how important it is to test and track every aspect of that campaign. How do you know your sales letter is effective? How do you know where people are failing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit from

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    e of whether it is a sales letter, a web page or and advert, it is essential that you test the effectiveness of what you are trying to achieve and track the results that you achieve.

    Let’s look at a sales campaign, and how important it is to test and track every aspect of that campaign. How do you know your sales letter is effective? How do you know where people are failing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit fro

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    Every affiliate marketer is looking for exactly what allows those truly successful markets to make the big affiliate paychecks. It seems at times to be almost a magic formula! It is not. It's just good marketi
    rying to achieve and track the results that you achieve.

    Let’s look at a sales campaign, and how important it is to test and track every aspect of that campaign. How do you know your sales letter is effective? How do you know where people are failing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit fro

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    and track every aspect of that campaign. How do you know your sales letter is effective? How do you know where people are failing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit fro
    BOOM - You Just Lost Some More Money Because You Didn't Use Proper Tracking
    Tracking, testing, tweaking and all over again, and again, until it's perfect! Well maybe not completely perfect but much better at the least. It is extremely important to track everything as good as you possibly
    ailing to make the right decision. What pages on your website do they enter, how long do they stay and where do they exit from. Without adequate testing and tracking techniques, you will not know any of that vital information.

    With a sales campaign especially, you want to know the statistics at each stage in the sales process. Let’s assume you e-mail your list with a sales letter that, when opened, offers a clickable link to your main sales page. That then offers two clickable links to the purchase page where there are also two choices: credit card or PayPal. Let’s look at each of these stages in what is really

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