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Casual Articles - Focus on Brand - Courtesy of EasyJet's Stelios
The agenda states an end time of 2:00 pm, and yet it is 2:10 and the guy is still droning on with only 52 more slides to go in his presentation!You are told that you will have 30 minutes
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal
One of the catalysts I use for topic ideas is Chase’s Calendar of Events (if you’re looking to find a publicity “hook” for your business, or for a volunteer organization for which you are tryin
He was listing his top five things he 'wished I had known when I started'.
Previously I mentioned that he wished he'd been 'clear on his strengths and delegated the rest'. If you missed it you can find this on the 18th of November entry of my blog, through the link at the bottom of the article.
Number two on his list states:-
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal b
Great business ideas and bold marketing plans are useless if you do not budget carefully. In this article we explore some of the most common budgeting mistakes and how you can avoid them.
He was listing his top five things he 'wished I had known when I started'.
Previously I mentioned that he wished he'd been 'clear on his strengths and delegated the rest'. If you missed it you can find this on the 18th of November entry of my blog, through the link at the bottom of the article.
Number two on his list states:-
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for t
Number two on his list states:-
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is,
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal
When it’s all said and done, all you’re truly left with at the end of the day is your company’s brand and what your brand stands for in the minds of both your customers and employees. But do yo
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal brand - about who you are in the work you do.
Working on any Brand means initially being really clear about what it is that you represent, where you are going in your offer and pulling all the stops out to consistently deliver that. To be authentic - all the time.
It is about questioning every action and measuring against the background of the Brand you personally, your business or organisation are.
Clarity and focus are what you must have as a constant magnet drawing you forward.
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