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  • Casual Articles - Offline Advertising - How to Use Offline Advertising to Drive Traffic II

    Affordable SEO Rankings
    Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for f
    rst, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like
    Merchant Account Chargebacks: The Cost of Accepting Credit Cards
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    I recommend that you look for and find a short and/or very meaningful domain name for the express purpose of offline advertising. You can have the autoresponders resolve to the same place as your other web pages, and you can even redirect the page to your primary squeeze page if you choose. But you want the url they see to be one they can easily remember and is also easy to write down.

    I am a big believer in short and sweet advertising. I do not believe that a magazine ad or a newspaper ad is the place to sell – I believe you just get the click to your site.

    I like to run with a headline first, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like

    The Persuasion Pitfall
    Understand your audience and what laws of persuasion you are going to use on them. There are times and situations where certain persuasive laws or techniques are not appropriate. You cannot treat every pers
    esponders resolve to the same place as your other web pages, and you can even redirect the page to your primary squeeze page if you choose. But you want the url they see to be one they can easily remember and is also easy to write down.

    I am a big believer in short and sweet advertising. I do not believe that a magazine ad or a newspaper ad is the place to sell – I believe you just get the click to your site.

    I like to run with a headline first, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like

    How To Get Slightly Famous in Print
    Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hou
    the url they see to be one they can easily remember and is also easy to write down.

    I am a big believer in short and sweet advertising. I do not believe that a magazine ad or a newspaper ad is the place to sell – I believe you just get the click to your site.

    I like to run with a headline first, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like

    Trade Show Videos Need to be Planned
    A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhi
    believe that a magazine ad or a newspaper ad is the place to sell – I believe you just get the click to your site.

    I like to run with a headline first, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like

    The Power of a Brochure
    Why use a professional brochure?If you want to do business with anyone, you have to look the part. You would not likely show up to an initial meeting in a boardroom with torn jeans and a muscle shirt. On the co
    rst, then a line of benefits, then a line with a feature (or an offer for a free gift), then my url in the last line. So my magazine ad would look like this (assuming I was in the weight loss niche):

    Weight Loss Fast
    Lose 1lb per week, no hunger
    Free ebook here:
    http://www.weightlosssecrets.net

    Another offline avenue is direct mail. One of the great things about direct mail is that there are no do-not-call lists or spam laws.

    There are two good ways to do this:

    1) Use a postcard. Use the same formula as above, although you may want to include a bulleted list of features and benefits instead of one line each, but the idea is the same: the call to action is your squeeze page.

    2) Use a one-page sales letter

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