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Casual Articles - Your Online Brand Is You
Janet, one of my clients from Chicago, recently asked my advice on dealing with people who talk loudly on their cell phones while in public. I know I’ve been guilty of this offense before as my voice tends to project very well and sometimes I forget that I don’t need to speak very loudly for my phone to pick it up.Sometimes, like when you’re in a movie theater, any kind of loud cell phone talking needs to be quieted immediately and the most direct way is the best. But often in public, you may feel a bit awkward telling a stranger to mute him or hersel
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. I
Logistics solutions include planning, implementing and controlling the functions of inventory, warehousing, transportation and distribution. It consists of all software systems and activities that enable a company to transfer raw materials and finished goods from point A to point B.A fourth-party logistics provider designs the logistical blueprint of an organization and provides customized computer software. Logistics solutions aim at atomizing the various components of the production, transportation and distribution. It enables an organization to impro
Let's see --- what will you need to do first? Yep. You'll need to create your own Web site.
A week or two later, your Web site is complete. You're thrilled. It's exactly what you wanted, your own storefront online. You get to work and do everything you're advised to do: you send out news releases and submit your site to all the search engines. You promote your URL on everything from your business stationery to the side of your car.
Six months after that, you're starting to see a trickle of traffic, but it's hardly the flood you imagined it would be, and you lose heart and interest. The Internet, you decide, is a sham, a haven for sp*mmers and assorted lunatics. You vow that you’re staying with the safe and comfy offline world, and you vow never to be taken in again.
What did you do wrong?
Oddly enough, you did nothing wrong. You did everything right --- BUT what about branding?
In the real world you create your brand without too much effort. People judge you by your physical presence: by your office, your clothes, your stationery, your advertising and your voice on the phone. In the virtual world, you lose all those valuable cues which tell people how to pigeonhole you. You must replace them with something.
Offline, your brand is you. It's you online, too. However, it takes more effort to create. You need to create an online persona and a Unique Selling Point. A tagline, or motto, is also helpful.
Important: There is no way you can do this stuff wrong. You just need to do it. If your goals change at some time in the future, not a problem -- just change your online persona, your USP and your tagline. Then hey presto chango, a whole new you/ brand.
Also important: don't be afraid to be bold. Share your passion. If you're enthusiastic about what you do, others will be too. You must be enthusiastic to create a memorable brand.
=>Your online persona
In the online world, you can be whatever you aspire to be, by creating an online persona. Take a look at these three sites:
1. Judy Cullins's online persona is "The Book Coach".
http://www.bookcoaching.com
2. Tara Calishain's online persona is that of an online research expert, with "ResearchBuzz".
http://www.researchbuzz.com/
3. Jane Teresa Anderson's online persona is that of a dream expert with "Jane's Dream Network".
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site during the first year or so. It's your mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.
Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. It
Postcards are essential marketing tools used at present. They are significantly used for advertisements, greeting cards, invitations, coupon cards and business reply. As an award winning tool they effectively grab customer’s attention.However do you want to know what comprises the material that you have in hand. The following are among the features that makes an effective postcard.1. Quality postcard card stockThe kinds of paper used are bright white and high quality 14pt gloss cover stock. The quality of the card possesses smooth and supe
What did you do wrong?
Oddly enough, you did nothing wrong. You did everything right --- BUT what about branding?
In the real world you create your brand without too much effort. People judge you by your physical presence: by your office, your clothes, your stationery, your advertising and your voice on the phone. In the virtual world, you lose all those valuable cues which tell people how to pigeonhole you. You must replace them with something.
Offline, your brand is you. It's you online, too. However, it takes more effort to create. You need to create an online persona and a Unique Selling Point. A tagline, or motto, is also helpful.
Important: There is no way you can do this stuff wrong. You just need to do it. If your goals change at some time in the future, not a problem -- just change your online persona, your USP and your tagline. Then hey presto chango, a whole new you/ brand.
Also important: don't be afraid to be bold. Share your passion. If you're enthusiastic about what you do, others will be too. You must be enthusiastic to create a memorable brand.
=>Your online persona
In the online world, you can be whatever you aspire to be, by creating an online persona. Take a look at these three sites:
1. Judy Cullins's online persona is "The Book Coach".
http://www.bookcoaching.com
2. Tara Calishain's online persona is that of an online research expert, with "ResearchBuzz".
http://www.researchbuzz.com/
3. Jane Teresa Anderson's online persona is that of a dream expert with "Jane's Dream Network".
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site during the first year or so. It's your mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.
Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. I
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done.Many marketing consultants and gurus say that marketing brand for small business cannot be done. Others agree that it can be done.
Also important: don't be afraid to be bold. Share your passion. If you're enthusiastic about what you do, others will be too. You must be enthusiastic to create a memorable brand.
=>Your online persona
In the online world, you can be whatever you aspire to be, by creating an online persona. Take a look at these three sites:
1. Judy Cullins's online persona is "The Book Coach".
http://www.bookcoaching.com
2. Tara Calishain's online persona is that of an online research expert, with "ResearchBuzz".
http://www.researchbuzz.com/
3. Jane Teresa Anderson's online persona is that of a dream expert with "Jane's Dream Network".
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site during the first year or so. It's your mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.
Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. I
When I mention business systems to you, what comes to mind? Do you think of an IBM mainframe computer sitting in a big room in the middle of your building? Do you think of expensive, highly specialized software? That’s what many small business owners imagine. And they think it’s not for them. If that’s what you think, you’re only half right.Half right because expensive, highly specialized software is probably not for you. Half wrong because good business systems most definitely are. A business system isn’t hardware or software. It’s the way that
http://www.dream.net.au
Judy, Tara and Jane have all created an online persona which is easy to remember. You can do the same.
Start by thinking about what you're passionate about, and what you hope to achieve.
=> Your USP (Unique Selling Point)
Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site during the first year or so. It's your mission statement if you like, or your compass.
Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.
Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answer the question.
Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. I
If you're planning on doing medical billing and sending in claims for oxygen, you better make sure you've had plenty of sleep the night before. Oxygen billing is probably the most complex of all the medical billing procedures because of certain conversions and calculations that need to be done in regard to the oxygen itself. In this installment of our series on medical billing and the electronic transmission of claims using NSF 3.01 specifications, we'll be covering the GX0 record, picking up with field number 14.GX0 field 14, positions 125 - 127, is
Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look on the answer as your road map for the site. If everything you write/ create for the site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.
=> Your tagline
From your 25 words, create a tagline/ slogan. You don't need to use the exact words, just the general idea behind them. For example:
My tagline for Creative Small Biz is: Turn your talent into a flourishing business.
For Creative Copywriting it's: Words That Work.
For Digital-e it's: Info To Go.
Your tagline keeps you focused, it's a reminder to yourself.
There you have it. It’s easy to create your own online brand. How much does it cost? Not a cent, just some thinking time. Its value to you however, is immense. With your own brand, you will stand out online. (And you'll have a lot of fun, too.)
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