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Casual Articles - 20 Words That Kill - At Least When It Comes to Spam Filters
One way of increasing your ranking with search engines (which is key to driving visitors to your site) is by the use of links.The first thing you want to do is place internal links on your own site. In this way, you will drive visitors from one part of the site to another with related information. If you are posting articles, try linking to the previous or next one offered. If you have a series of related articles,
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a cop
Some say that work ethic in America is in decline, but is it really or are Americans simply getting too over weight and feel more lackadaisical when performing tasks? Is this then triggering a perception of laziness in some and a work effort riddled with excuses, delegation and blame gaming with most?We have so many important jobs in our society that must be done, but if everyone is lazy, has a poor diet and refuses
This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.
These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- for free
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy
If you're looking for the best way to make money from home online, you may know that creating and selling your own ebooks is the fastest way to online success. It may seem intimidating, but if you follow a few detailed steps, you'll be able to create your own ebook in as little as a week.Find A Niche The first step in ebook creation is finding something to write about. If this is your first ebook, you
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- for free
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a cop
Recent studies show that some 10 million plus home based businesses exist in the U.S alone. Within the top three are wholesale and retail trading, so creating and selling gift baskets would certainly be included in this group. This type of business would be especially attractive to an entrepreneur who would enjoy the freedom to express their creativity by assembling beautiful and unique gift baskets, in fact, this may be j
WHAT'S A PUBLISHER TO DO?
You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a cop
This is really a broad picture type of thing. You see, getting your list to 'respond to your offers' is not something that happens overnight.You have to develop a relationship with the people on your list first. It is kind of like when you go to a new doctor, you want to get to know him/her first. You want to see their credentials, that they graduated from a nice medical school, and that they have been practicing
Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a cop
If you are not seeing the sales and marketing results that you desire you might want to take a hard look at your communication style for both spoken and written communications. You could be getting in your own way.Think about your goal in every communication you have with a prospect or customer. Then look at how you communicate with that prospect or customer. Are you getting the looked for results?Recently I
TEST BEFORE YOU SEND
It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.
Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.
The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.
I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )
(c) 1999-2002 Alexandria K. Brown
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