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Casual Articles - Spam Filters Explained
4 Step Dynamic Sales Letters lter would only accept messages from these people and all others would be rejectedYou, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter.1. AttentionWhat captures a reader’s attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.A Multi Level Marketer might start a sales letter like this:• Experience the freedom of ... A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see i Don't Waffle On Terminating Non-Performing Salespeople What do they do? How do they work? Which one is right for me?
By Alan HearnshawWe have a client that just terminated the sales person after 10 months for non performance. Why did it take so long, you ask, to terminate this person? Well, the client was very interested in making sure that it did everything possible to work with this sales rep in order to enhance their performance. But in retrospect, it should have been about 4 months ago or so that the client fired this person. The reason why it hung on was because the company was waiting and hoping that a different result was going to come by just providing some more time to the sales representative. What's the key lesson here?It is when you can see that a sales person's not performing and that you can see that they're not making steady progress in improving Spam is a very real problem that many people have to deal with on a daily basis. For those that have decided to do something about it and start to investigate the options available in spam filtering, this article provides a brief introduction to your options and the types of spam filters available. Despite the bewildering array of spam filters available today, all claiming to the best one “of its kind” there are really just five filtering methodologies in general use today and all products rely on one, or a combination of these: Content-Based Filters “In the beginning, there were content-based filters.” These filters scan the contents of the and look for tell-tale signs that the message is spam. In the early days of spamming it was quite simple to look out for “Kill Words” such as ”Lose Weight” and mark a message as spam if it was found. Very soon though, spammers got wise to this and started resorting to all kinds of tricks to get their message past the filters. The days of “obfuscation” had begun. We started getting messages containing the phrase “L0se Welght” (Notice the zero for “o” and “l” for “i”) and even more bizarre – and sometimes quite ingenious – variations. This rendered basic content-based filters somewhat ineffective, although there are one or two on the market now that are clever enough to “see through” theses attempts and still provide good results. Bayesian Based Filters “The Reverend Bayes comes to the rescue” Born in London 1702, the son of a minister, Thomas Bayes developed a formula which allowed him to determine the probability of an event occurring based on the probabilities of two or more independent evidentiary events. Bayesian filters “learn” from studying known good and bad messages. Each message is split into single “word bytes”, or tokens and these tokens are placed into a database along with how often they are found in each kind of message. When a new message arrives to be tested by the filter, the new message is also split into tokens and each token is looked up in the database. Extrapolating results from the database and applying a form of the good reverend’s formula, know as the a “Naive Bayesian” formula, the message is given a “spamicity” rating and can be dealt with accordingly. Bayesian filters typically are capable of achieving very good accuracy rates (>97% is not uncommon), and require very little on-going maintenance. Whitelist/Blacklist Filters “Who goes there, friend or foe?” This very basic form of filtering is seldom used on its own nowadays, but can be useful as part of a larger filtering strategy. A “whitelist” is nothing more than a list of e-mail addresses from which you wish to accept communications. A whitelist filter would only accept messages from these people and all others would be rejected A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see i The Miracle of at Home Internet Business se filters scan the contents of the and look for tell-tale signs that the message is spam. In the early days of spamming it was quite simple to look out for “Kill Words” such as
”Lose Weight” and mark a message as spam if it was found.There I was sitting in my front room looking at the boxes stacked around me. The feeling I had was one I had never experienced before. In one stroke I was out of a job and out of a place to live. The not for profit organization my wife and I worked for had sent us packing after twenty years of faithful service. There we were, both incomes lost, almost $90k a year, in the past. The home we had lived in which was provided by the organization was to be vacated in no less than 60 days.After a life time of giving myself to one cause one purpose what was I now to do. As we arrived in our new place of residence and the movers unloaded our belongings fear gripped my mind as the realization of it all came crashing down on me. As we unloaded so Very soon though, spammers got wise to this and started resorting to all kinds of tricks to get their message past the filters. The days of “obfuscation” had begun. We started getting messages containing the phrase “L0se Welght” (Notice the zero for “o” and “l” for “i”) and even more bizarre – and sometimes quite ingenious – variations. This rendered basic content-based filters somewhat ineffective, although there are one or two on the market now that are clever enough to “see through” theses attempts and still provide good results. Bayesian Based Filters “The Reverend Bayes comes to the rescue” Born in London 1702, the son of a minister, Thomas Bayes developed a formula which allowed him to determine the probability of an event occurring based on the probabilities of two or more independent evidentiary events. Bayesian filters “learn” from studying known good and bad messages. Each message is split into single “word bytes”, or tokens and these tokens are placed into a database along with how often they are found in each kind of message. When a new message arrives to be tested by the filter, the new message is also split into tokens and each token is looked up in the database. Extrapolating results from the database and applying a form of the good reverend’s formula, know as the a “Naive Bayesian” formula, the message is given a “spamicity” rating and can be dealt with accordingly. Bayesian filters typically are capable of achieving very good accuracy rates (>97% is not uncommon), and require very little on-going maintenance. Whitelist/Blacklist Filters “Who goes there, friend or foe?” This very basic form of filtering is seldom used on its own nowadays, but can be useful as part of a larger filtering strategy. A “whitelist” is nothing more than a list of e-mail addresses from which you wish to accept communications. A whitelist filter would only accept messages from these people and all others would be rejected A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see i Teaching Employees To Lie to “see through” theses attempts and still provide good results.As always, the grand creator puts things in my path to point in which direction my column should take each month. It is laid before me in such a manner that I become passionate about writing the experience in detail. Because many publications allow only 700 words, I have to chop my column to fit the criteria, yet in my books I let it flow naturally.I recently made a trip to a well-known drug store to purchase a few items and browse through their new store. I permitted my two teenage sons to accompany me so they could peruse the new establishment as well. Predictably, they did not follow me to the check out but dragged behind me causing delay. I called to them to come or I would check out without any items they decided to purchase. Bayesian Based Filters “The Reverend Bayes comes to the rescue” Born in London 1702, the son of a minister, Thomas Bayes developed a formula which allowed him to determine the probability of an event occurring based on the probabilities of two or more independent evidentiary events. Bayesian filters “learn” from studying known good and bad messages. Each message is split into single “word bytes”, or tokens and these tokens are placed into a database along with how often they are found in each kind of message. When a new message arrives to be tested by the filter, the new message is also split into tokens and each token is looked up in the database. Extrapolating results from the database and applying a form of the good reverend’s formula, know as the a “Naive Bayesian” formula, the message is given a “spamicity” rating and can be dealt with accordingly. Bayesian filters typically are capable of achieving very good accuracy rates (>97% is not uncommon), and require very little on-going maintenance. Whitelist/Blacklist Filters “Who goes there, friend or foe?” This very basic form of filtering is seldom used on its own nowadays, but can be useful as part of a larger filtering strategy. A “whitelist” is nothing more than a list of e-mail addresses from which you wish to accept communications. A whitelist filter would only accept messages from these people and all others would be rejected A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see i Tips for Forum Administrators looked up in the database. Extrapolating results from the database and applying a form of the good reverend’s formula, know as the a “Naive Bayesian” formula, the message is given a “spamicity” rating and can be dealt with accordingly.Introduction In recent years forums has emerged as a great tool for sharing resources, ideas and views worldwide. Even, search engines are now giving more value to forum posts. One can create a forum and can enjoy high traffic on there site. Creating a forum needs nothing but any of the free forum software installed on your webserver. I will give some basic terminological details – General Description and terms used This topic can only be better understood if you have knowledge for few basic terms. If you are aware of following terms just skip it for the next heading. Admin – Admin is organizer of the forum. He can add or delete any user, can ban any IP address, manage all forums and boa Bayesian filters typically are capable of achieving very good accuracy rates (>97% is not uncommon), and require very little on-going maintenance. Whitelist/Blacklist Filters “Who goes there, friend or foe?” This very basic form of filtering is seldom used on its own nowadays, but can be useful as part of a larger filtering strategy. A “whitelist” is nothing more than a list of e-mail addresses from which you wish to accept communications. A whitelist filter would only accept messages from these people and all others would be rejected A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see i Free Resume Template: Beware! lter would only accept messages from these people and all others would be rejectedDownloading a free resume template can be so alluring. No work to do! You just download it, fill in the blanks, and get the job of your dreams!If you buy that, I've got lots of other things I'd like to sell you.That's a pipe dream. Listen, folks. All you get with a template is a structure that you have to fill in.Granted, coming up with the structure can be a challenge for some people, but that's not the real head-buster. The real challenge is filling in the blanks.There's also a not so trivial set of risks involved with using a free resume template. One of the biggest risks is that there's an extreme temptation to make minimal changes. That leaves you with a "me too" resume. Nothing hurts your chances like being A “blacklist”, conversely, is a list of e-mail addresses - and sometimes IP Addresses (computer identification addresses) - from which communications will not be accepted. While this may seem like a good idea from the outset, a whitelist methodology is too restrictive for most people and, as virtually all spam e-mails carry a forged “from” address, there is little point in collecting this address to ban it in future as it is very unlikely to be the same next time. There are bodies on the internet that maintain a list of known “bad” sources of e-mail. Many filters today have the ability to query these servers to see if the message they are looking at comes from a source identified by this Internet-based blacklist, or RBL. While being quite effective, they do tend to suffer from “false positives” where good messages are incorrectly identified as spam. This happens often with newsletters. Challenge/Response Filters “Open sesame!” Challenge/Response filters are characterised by their ability to automatically send a response to a previously unknown sender asking them to take some further action before their message will be delivered. This is often referred to as a "Turing Test" - named after a test devised by British mathematician Alan Turing to determine if machines could “think”. Recent years have seen the appearance of some internet services which automatically perform this Challenge/Response function for the user and require the sender of an e-mail to visit their web site to facilitate the receipt of their message. Critics of this system claim it to be too drastic a measure and that it sends a message that "my time is more important than yours" to the people trying to communicate with you. For some low traffic e-mail users though, this system alone may be a perfectly acceptable method of completely eliminating spam from their inbox - one step above the "Whitelist" system outlined above. Community Filters “A united front” These types of filters work on the principal of "communal knowledge" of spam. When a user receives a spam message, they simply mark it as such in their filter. This information is sent to a central server where a “fingerprint” of the message is stored. After enough people have “voted” this message to be spam, then it is stopped from reaching all the other people in the community. This type of filtering can prove to be quite effective, although it stands to reason that it can never be 100% effective as a few people have to receive the spam for it to be “flagged” in the first place. Just like its similar cousin the Internet black list (RBL), this system also can suffer from “false positives”, or messages incorrectly identified as spam. Hopefully you are now armed with a little more information to be able to make an informed decision on the best spam filter for you. For further information, consider reading the reviews and articles found at http://www.whichspamfilter.com
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