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Casual Articles - Bubble Wrap Branding
Somewhere in most organisations is a cupboard. Inside that cupboard is stack after stack of boxes. Inside those boxes are publications – brochures, annual reports, textbooks, manuals or the like – whose only purpose seems to be gathering dust. Sound familiar? It doesn’t have to be that way, says Iain
Every event whether it’s a meeting, party, seminar, conference, charity event, or your high school reunion will have common threads regardless of what it is, where it’s held, when or why it is happening. The following common threads are found in every organized event. Make sure you plan each of the
Even more interesting is that Bubble Wrap® was invented as plastic wallpaper with a paper backing. After the plastic wallpaper failed to take off in the consumer market, the inventors realized that their invention could be used as a packaging material. Look where it is today, a mainstream of modern life. We can all aspire to having our product become a household word. Wouldn’t it be great if the first person someone thinks of when they have a problem to resolve or needs a solution were you and your product?
The point of this trivial information is to send home the message
that your success is all about branding. It is vital to brand
yourself. That means build an image in someone's mind that pops
(no pun intended) to the forefront when they need a particular
product, service or expertise. Branding yourself doesn't happen
overnight. First, you have to compete with the awareness factor.
(Do they even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?) The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many
people in business. Use it wisely and it can be a
good tool.Remember, newspapers are passive, non intrusive
media. They tend to reach only buyers who are
looking for the product. They are poor at reaching
prospectesting is that Bubble Wrap® was invented as
plastic wallpaper with a paper backing. After the plastic
wallpaper failed to take off in the consumer market, the
inventors realized that their invention could be used as a
packaging material. Look where it is today, a mainstream of
modern life. We can all aspire to having our product become a
household word. Wouldn’t it be great if the first person someone
thinks of when they have a problem to resolve or needs a solution
were you and your product?
The point of this trivial information is to send home the message
that your success is all about branding. It is vital to brand
yourself. That means build an image in someone's mind that pops
(no pun intended) to the forefront when they need a particular
product, service or expertise. Branding yourself doesn't happen
overnight. First, you have to compete with the awareness factor.
(Do they even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?) Features are not Benefits
People don’t buy features; they buy the promise of what those features can do for them. Features are meaningless. Benefits are what sell your products or services.Perhaps you’re rolling your eyes as you read this because this is such an obvious point.
You didn’t get to where you are today byall aspire to having our product become a
household word. Wouldn’t it be great if the first person someone
thinks of when they have a problem to resolve or needs a solution
were you and your product?
The point of this trivial information is to send home the message
that your success is all about branding. It is vital to brand
yourself. That means build an image in someone's mind that pops
(no pun intended) to the forefront when they need a particular
product, service or expertise. Branding yourself doesn't happen
overnight. First, you have to compete with the awareness factor.
(Do they even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?) Managing The E-mail Monster
In common with many people today I conduct an increasing percentage of my business remotely, coming into contact with different groups of people only when the event occurs that has been the object of an email correspondence.The title of these events is normally "How To Create A Sustained Perfout branding. It is vital to brand
yourself. That means build an image in someone's mind that pops
(no pun intended) to the forefront when they need a particular
product, service or expertise. Branding yourself doesn't happen
overnight. First, you have to compete with the awareness factor.
(Do they even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?) ATM Business Success is Just Like Real Estate – Location, Location, Location!
Most people don’t realize that most ATM machines are not actually owned by banks. If fact most of the ATMs you see at bars, gas stations and many other high traffic locations are operated by the business owners or even individuals like you or me. You need not be affiliated with any back to own and even know that you exist?) Next, you have to overcome
the credibility factor. (They know who you are, but do they know
what you can do for them?) Finally, you have to tackle
accessibility or availability (Can they reach you when they need
to? Do they know where and how to get in touch with you?)
Think again about Bubble Wrap® and all of its unlikely applications. People never seem to throw it away. They save it for future uses or because it’s cool and works as a definite de-stressor. That is how you want your clients/customers to think of you. They save your info for when the need arises and remember the infinite ways that they can use your services.
So what lesson can we learn from Bubble Wrap®? Sometimes our marketing efforts might move in unpredictable ways. Ways we could not have conceived when we thought of the original idea. However, no idea, no matter how bizarre it may seem should be discarded. The secret lies in capturing those ideas when they arise and using them as a platform to focus on bigger and better opportunities. So get out of your bubble and begin a strategy that concentrates on branding yourself.
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