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Casual Articles - Social Networks - Search Engine Marketing for Web2.0
I am quite sure that you have seen a lot of SEO programs lately that make all sorts of claims.Some will get you the #1 spot on Google, or others will "magically" drivelaser-targeted traffic to your site.Let me be the first (OK maybe not the first) to tell you that there is no "magic button" and there never will be. If you've bought into the claims of the SEO magicians,you've probably learned that many of the so-called systems are short-lived, and worse--some of them will get your site outright banned from the search engines unfortunately.Please don't get me wrong, there are a lot of helpful tools which can be an important part of your SEO strategy. The tricky part is not wasting your time and money on the ones that don't work or will get your site dropped. One of the most helpful types of programs are content generators. If you've been around the net awhile, you know that "content is king". Why is content the king? Because its what gets visitors to your site through the search engines, and its what keeps them coming back.With a healthy flow of content-driven traffic you can build
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference
There are many affiliate marketing strategies to help you to generate a million dollar in your affiliate marketing business on the internet. Alternatively, you will discover and learn 7 success secrets of affiliate millionaires in this article. With those secrets, you will become a wealthy affiliate millionaire in the long term, not overnight.1. Selling Primarily Informative Product Online. It is obviously that selling informative products online is perfectly fit to the affiliate marketing business. The reasons, why it is perfectly, are: (1) people are always looking for the information online (2) you can offer services along with those informative products online (3) people can download and get those informative products instantly and (4) those informative products are the intellectual properties online.The only possible drawback for selling the informative products online is that people can look for free information on the internet. To solve this possible drawback, that is why you have to offer your expert services along with those products, if you want to become an affi
I recently had the opportunity to attend Search Engine Strategies in New York City this past February, 2006. While attending a session in regards to community marketing tactics using both Wikipedia and tagging, the panel asked the audience, “Who here knows what Wikipedia and tagging are?” less than half the room raised their hands.
Let me give you an overview of these concepts.
Wikipedia is a free community content driven encyclopedia. I have included an excerpt about Wikipedia from their about section located at http://en.wikipedia.org/wiki/Wikipedia:About
“Begun in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, written collaboratively by people from all around the world. This website is a wiki, which means that anyone with access to an Internet-connected computer can edit, correct, or improve information throughout the encyclopedia, simply by clicking the edit this page link (with a few minor exceptions such as protected articles).”
Your benefits of using Wikipedia as an online marketing strategy are various. To begin with, your submitted content about your product or company may be very short and simple to begin with. As your content ages and more members view and contribute to your content with edit revisions, your content submission will grow and grow. For example, your submission may start out as a forty word brief that may turn into a multi-page article. Additionally, Wikipedia has a good Google Page Rank of 9 which will help boost your website’s PR with a quality backlink from your submitted content. Finally, using keywords that relate to your site in your contribution will assist you in controlling more space within the search engine results’ pages for your particular brand, product or name. For example, doing a Google Search for the term “Microsoft” returns a Wikipedia content entry about Microsoft in the tenth position of the Google SERP for “Microsoft”.
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference .
A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.A company logo is like a visiting card, which gives one insight into the company. A company logo should be very professional, precise and attractive to the viewer. Company write-ups may be good but will only play a role if people get around to reading them. All representations and communications of the company include the company logo, be it in print media or on the web.One has to make sure that the company website has a good layout, interface and design along with the placement of the company logo. A well thought out and detailed logo makes a very good impression on the customers and prospects. A logo is the first glimpse of the company. If a company does not have a good logo then there are strong chances that the viewers may feel that this unprofessional approach will also be present in other aspects of the business. It is quite upsetting to see a badly turned out company logo. Very rarely do
“Begun in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, written collaboratively by people from all around the world. This website is a wiki, which means that anyone with access to an Internet-connected computer can edit, correct, or improve information throughout the encyclopedia, simply by clicking the edit this page link (with a few minor exceptions such as protected articles).”
Your benefits of using Wikipedia as an online marketing strategy are various. To begin with, your submitted content about your product or company may be very short and simple to begin with. As your content ages and more members view and contribute to your content with edit revisions, your content submission will grow and grow. For example, your submission may start out as a forty word brief that may turn into a multi-page article. Additionally, Wikipedia has a good Google Page Rank of 9 which will help boost your website’s PR with a quality backlink from your submitted content. Finally, using keywords that relate to your site in your contribution will assist you in controlling more space within the search engine results’ pages for your particular brand, product or name. For example, doing a Google Search for the term “Microsoft” returns a Wikipedia content entry about Microsoft in the tenth position of the Google SERP for “Microsoft”.
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference
Everybody wants in on the latest Adsense Craze Washing the Internet, How about you? Are you ready to Surf with Experts and Ride the Waves to Exponential Wealth and Success? By Summer you can have the momentum to Beat the Heat and Ride an Exponential Wave of Wealth to Success.1. Power-Charge Your Blog ExperienceOver the past several months, I’ve played with Blogs, toyed with the opportunities and randomly ridden patterns of success, until I realized it takes one step further. Besides having a blog, you must have constant traffic to visit your blog and keep you moving up the proverbial Google Mountain to Page Rank Success.2. Incorporate Value Packed GiftsPeople don’t want to pay for your products until they understand the value of your products. So incorporate a “gift” that shares real value with your readers and visitors. Give your reader something to bring them back; a reason to return.3. Connect Intimately with Your ReaderIn this information age, people are tired of dealing with machines. They want some skin
You should only submit content about a famous person, a patented product your company invented, a trademarked brand, famous places, etc. When you write your content you will want to write from an extremely neutral viewpoint. Don’t write all sorts of features and benefits; write more factual based information related to your subject. Your focus needs to be the community and not your subject. Tread lightly, the community is helpful to assist you in producing additional content, but be careful of keyword spamming and link spamming.
Although there are many benefits to using Wikipedia for SEM, there are also just as many caveats to using it. Submitting content to Wikipedia is a double-edged sword. You will only want to contribute to Wikipedia if your product or service is of relevance to the community. Using spammy techniques in your content or submitting an entry that has no real value such as “another affiliate website” could have the opposite of desired effect by producing negative feedback about your brand or product from the community.
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference
The revenue history is a vital piece of your power page and you need to record that information. Keeping track of client revenues should not be done in a paper format, it should be recorded electronically. It is too easy to make mistakes when calculating by hand, the results of the data entry can then be recorded into your power page. You need to date these numbers as they can change quite rapidly and you will want to know if there is a growth pattern. You will also be aware of diminishing returns and flat areas. Familiarize yourself with how they report earnings because each company has their own unique way of presenting the information to the public or its employees. You are probably asking yourself why you would bother tracking financial earnings of a company you are doing business with, or even one that is not yet a client. Believe it or not, financial information gives hints as to the success of the sales force, the marketing efforts, and the leadership of the executives. The financials can paint a picture that says more than what you are being told. If you still do not believe me, read through
Tagging on the other hand doesn’t have quite the negative drawbacks as posting to Wikipedia.
Del.icio.us is a social bookmarking site where members contribute links based on tags that anyone can search. I have included their about page found at del.icio.us/about below:
“What is del.icio.us?
del.icio.us is a collection of favorites - yours and everyone else's. Use del.icio.us to:
• Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web.
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another.I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.All this re-submitting to search engines every month nonsense is just that, nonsense! I don't really think the search engines care for you to submit to them in the first place, I think that now they like to find your site on their own. Some pundits have claimed that nowadays to submit your site at all to the search engines is counter-productive and you should not do it. They say that there is much better value in allowing the search engines to find it via a 'link-back' from somewhere else.'News Feeds' are now providing that 'link back' that every site owner needs. If you run a web site and you have still not got a 'news feed' you are being left behind in the race, first to get listed by search engines and secondly to get a higher ranking - my sites ranking has gone up very much higher in Yahoo and Goog
• Share favorites with friends, family, and colleagues.
• Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy.”
There are a few simple techniques for commercial tagging through community type sites such as del.icio.us: create bookmark worthy content or link bait, get your tags in front of the right people or choose the right category, give your created tags only one self generated bump in del.icio.us, rinse and repeat about once a month. Below is an excerpt from del.icio.us to help you answer what various parts of tags are:
Posts
When a user saves an item on del.icio.us, it is posted to the front page as well as the tag page for each chosen tag. A sample is below explaining the various information pieces:
Here is a del.icio.us example listing under the tag “web 2.0” O'Reilly -- What Is Web 2.0 save this by Scottcard to web2.0 oreilly article reference ... saved by 2938 other people .
You will first notice the title with the link to the site, next is an option to save the link to your tags. Secondly, you see a Username Scottcard. Here you can click the username to see Scottcard’s tags. Next you can click on the next links to see other related-sites within those tags. Lastly, you will see a highlighted link where you can view the members who have saved this site.
The good and the bad of tagging is that you will receive good quality backlinks to your site and increase visibility. The bad is that the majority of the time your tags will be removed from community members because the members are technically savvy and intolerant of any type of commercial push. Choose your keywords wisely and make sure your tag is in the right place and contributes to the community. Other tagging sites to consider are: http://technorati.com/tags/ and http://digg.com/. There are many others, but these are the ones that matter.
I see tagging or social bookmarking sites such as del.icio.us gaining in popularity within the next three years as blogs did two years ago. Yahoo has already taken notice by purchasing del.icio.us and flickr. Digg.com and furl.com are also making headway. Other sources to consider are the social network sites for developing a web2.0 SEM strategy.
MySpace is the current king of social networks, as it is literally a social-space network with 2.5 times more daily users than Google (psst, this is a huge untapped market). The domain dates back to 1999 where it was originally an online hard-drive of sorts. The current rendition took hold in 2003 making MySpace barely three years old. The main demographic is made up of teens to 20-somethings. The music industry is currently using MySpace as a marketing tool, not the labels themselves, but the bands. For example, Pearl Jam is announcing their upcoming release for May with sample songs and concert date announcements. One of their sample songs from their upcoming albums is one of the most played songs across the entire MySpace network. Independent film makers have also taken notice. In February 2006, amateur filmmaker David Lehre released a short film called MySpace: The Movie. This short film has quickly become a hit, registering over six million views following its release.
Benefiting from MySpace traffic is pretty straight forward. You will want to create a user profile and post links to your company or websites such as blogs, feeds, etc. Profile note, you can post html code in any field regarding your profile. Next, create your social pipeline of users and keep the demographic inline with any product or link you wish to shamelessly promote in the future. You don’t want to get spammy here either. The downside would be getting your user profile terminated from MySpace or members posting negative comments within your profile. Again, tread lightly by thinking neutral and keep the benefit of the community in mind.
The opportunity costs associated with community based SEM are very high. However, tagging in particular may be time prohibitive for most organizations as it requires a lot of trial and error. Tagging can seem like a waste of time as most tagging submissions will be removed by community members who find your submission “spammy”. Time spent on tagging isn’t a problem for most sole proprietors, but can be costly to your employer who is left with little equitable return to show for your time spent.
Utilizing Web2.0 sites such as Wikipedia, del.icio.us and MySpace, will prove effective for your business if done properly. Remember to tread lightly, don’t use “spammy” techniques and stay neutral keeping the benefit of the community at heart in your content development. Doing so will help your business to avoid a negative backlash toward your brand from the community you are developing content for.
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