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Casual Articles - Branding and PR in Second Life
Like most organizations in this tough economy, yours is one with challenging issues that aren't going to go away on their own. You're going to have to take real action - something purposeful and programmed to let everyone know you mean change - large scale (like a new corporate strategic focus) or more localized (such as departmental shifts).You realize that the first step requires you to acknowledge that change is needed - your organization's survival depends upon it. People need to know that you've got a plan for making that change happen. But the truth is, effective internal communication has never been one of your organization's strong suits. Worse yet, you may not even be certain what it is that you need to communicate or how to measure
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to conne
It is often tempting to jump into the first opportunity for a commercial loan that you may come across. While your tendency may be to focus on how additional funds may support or expand your business or commercial real estate portfolio, you have to take the time to make two important considerations - choosing the right commercial lender as well as the right loan for your business. You should evaluate potential lenders as well as their commercial financing options to see which are best suited for your needs.Is the lender trustworthy?You need a lender who will act as a partner for your business. There are reliable and respectable lenders who are willing to guide you through the difficulties of acquiring the right financing package. On th
Vodafone’s “Water Cooler”. Rather than push Vodafone’s business or products, this setting engages residents to interact witheach other and the puzzles and activities provided by the “water cooler” -to simulate the engaged conversations that happen in RL around the ‘water cooler.’
Location & SLURL: Vodafone 4, 213, 167:
http://slurl.com/secondlife/Vodafone/4/213/167/?title=Vodafone
Pontiac created a special place for car buffs that encourages them to display their creativity by offering accessories, customizationand services for cars. If you ever wanted to open a chop shop or do custom pin-striping, now you can!
Location & SLURL: Pontiac 128, 127, 20:
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to connec
There are some tremendous advantages for all online businesses when it comes to social networking websites. First and foremost of course is the fact that you can get free advertising for your business. Every business owner knows that it can often mean a lot of advertising expense and most often all this expense is misdirected because the advertising is not always targeted to the right people. Though social networking is not the solution to this problem it can help in making things easier. Not only does social networking work for individual business to consumer relationships but it can also be very effective in business to business communication.Similar to other forms of internet communication the social networking websites work by you placin
Location & SLURL: Vodafone 4, 213, 167:
http://slurl.com/secondlife/Vodafone/4/213/167/?title=Vodafone
Pontiac created a special place for car buffs that encourages them to display their creativity by offering accessories, customizationand services for cars. If you ever wanted to open a chop shop or do custom pin-striping, now you can!
Location & SLURL: Pontiac 128, 127, 20:
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to conne
Pay per click advertising is a great way to advertise on the internet by having your ad seen on search engines and other websites, with a link to your site. This type of advertising uses keyword searches to attract potential consumers. Pay per click advertising is very inexpensive, so even smaller websites can benefit from it without having a hefty advertising budget. The advertiser only pays for the number of clicks, also called hits, which result from the advertising. Very popular pay per click advertising hosts include Google and Yahoo.The more common keyword you use, the more you will have to pay to be at the top of the list when individuals access the search engine. Most individuals click on the first item on the list, assuming it is the
Location & SLURL: Vodafone 4, 213, 167:
http://slurl.com/secondlife/Vodafone/4/213/167/?title=Vodafone
Pontiac created a special place for car buffs that encourages them to display their creativity by offering accessories, customizationand services for cars. If you ever wanted to open a chop shop or do custom pin-striping, now you can!
Location & SLURL: Pontiac 128, 127, 20:
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to conne
In considering a successful promotional campaign, I like to sit and visualize what I want to accomplish today. At times, revolutionary new ideas will come into play and you will find that the spark is sometimes just what is needed to have maximum success on the internet.OK, so we have been down the road with the Internet being nothing but ad content, keywords and links, right? Well, having said that say you take a website, any website at all. You click through the various pages of that site and what do you see? You see pages, all independent pages of the original home page. You could possibly see a links page, or a contact us page, or possibly another page with descriptions more in detail on a particular subject and so on.What if you
Location & SLURL: Pontiac 128, 127, 20:
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to conne
What would we do without our cell phones? Wow, there’s a scary question. It’s hard to imagine a world without them. But cell phones, connected as they may keep us, seem to have an amazing power to disturb and trump face to face interaction. For example, why is it that during a meal or a meeting, people insist on taking every call? Even worse, just let the phone ring? They forget all about the person across the table as if they were invisible!This violates the golden rule of interpersonal communication, which is to make the other person feel like the most important person in the world.The following is a list of cell phone do’s and don’ts that will help you avoid embarrassing yourself while still honoring the person across the table
http://slurl.com/secondlife/Pontiac/128/127/20/?title=Pontiac
Neither of these companies are selling product in or through Second Life. They’re trying to connect with residents and build a community and interaction around their brand attributes.
Another use of Second Life is to provide exhibits and to share information.
The Alzheimer Society of Ontario provides an exhibit with information about Alzheimer’s. The exhibits are interactive -clicking on a photo brings up information about that aspect of Alzheimer’s and points people to related resources.
The Centers for Disease Control (CDC) also has a presence in Second Life and is using it to raise community awareness of health issues and to expand their vehicles for communicating. They’ve created a Health Fair as a first step in using SL as a communication channel.
Reuters has a news bureau in Second Life with a full-time reporter. Art
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