le and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you do

How to Use Squidoo for Marketing? It’s a good question. Is using a Squidoo lens for marketing a viable alternative to buying a domain and creating a fully fledged website? In this article I look at why using a Squidoo lens for marketing can be just as effective provided you optimise the content.

Why use a Squidoo lens

Squidoo lenses are both free and easy to set-up and are ideal if you are still testing the waters on a marketing campaign. Investing in a domain and web hosting not only has an initial cost but you are stuck with them if you choose incorrectly …and you need to know about Web design, etc.

Setting up a Squidoo lens as your marketing platform

Now, it is not the purpose of this article to show you how to create your very first Squidoo lens and I am not assuming you already have one or know how to do it either. The fact is, the process is so easy and Squidoo take you through it in an easy to follow process. So, there is no point in me replicating that here…

However, before you set up your Squidoo lens think very carefully about the Squidoo lens Title and Address…

So, if your niche is ‘fishing tackle’ select that for your title and address. So your Squidoo lens will be ‘http://www.squidoo.com/fishingtackle’ A relevant title and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you don

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Squidoo lenses are both free and easy to set-up and are ideal if you are still testing the waters on a marketing campaign. Investing in a domain and web hosting not only has an initial cost but you are stuck with them if you choose incorrectly …and you need to know about Web design, etc.

Setting up a Squidoo lens as your marketing platform

Now, it is not the purpose of this article to show you how to create your very first Squidoo lens and I am not assuming you already have one or know how to do it either. The fact is, the process is so easy and Squidoo take you through it in an easy to follow process. So, there is no point in me replicating that here…

However, before you set up your Squidoo lens think very carefully about the Squidoo lens Title and Address…

So, if your niche is ‘fishing tackle’ select that for your title and address. So your Squidoo lens will be ‘http://www.squidoo.com/fishingtackle’ A relevant title and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you do

uidoo lens as your marketing platform

Now, it is not the purpose of this article to show you how to create your very first Squidoo lens and I am not assuming you already have one or know how to do it either. The fact is, the process is so easy and Squidoo take you through it in an easy to follow process. So, there is no point in me replicating that here…

However, before you set up your Squidoo lens think very carefully about the Squidoo lens Title and Address…

So, if your niche is ‘fishing tackle’ select that for your title and address. So your Squidoo lens will be ‘http://www.squidoo.com/fishingtackle’ A relevant title and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you do

s no point in me replicating that here…

However, before you set up your Squidoo lens think very carefully about the Squidoo lens Title and Address…

So, if your niche is ‘fishing tackle’ select that for your title and address. So your Squidoo lens will be ‘http://www.squidoo.com/fishingtackle’ A relevant title and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you do

le and address are very important, so choose wisely.

Creating an effective layout for your Squidoo lens

Add as many text modules as you can. Add relevant graphics and video if you can. Video is very effective as long as it is not a distraction.

Add an opt-in form and display it prominently. If you don’t capture your leads you are missing an opportunity to make potential additional sales.

Add a links section. This will contain the links to your recommended products.

You can add as many modules as you wish but keep things as simple and relevant as you can.

Publish your lens and keep adding to it. You can add articles, reviews, chat posts, anything you want. But keep it relevant to your topic and keywords at all times.

By following these simple steps you can make a Squidoo lens look exactly like a landing page in a website with the added benefit of being able to easily add content. As such, using a Squidoo lens for marketing can be just as effective as a website if not more so.