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Casual Articles - Attention: Entrepreneurs -- Is Your Business Name Working?
Lets begin by talking about leverage. What do I mean by leverage?In it's most basic application a lever allows you to lift or move a heavy object with a lesser amount of energy. For instance placing a long stick under a rock in order to move it.But how does leverage apply to business? Can you place a stick under your income statement to boost up your net income?Th
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When
Many Buyers Never Consult the Yellow Pages Before They BuyCustomers purchase most goods and services from local merchants. In the past, they relied on the Yellow Page directory to research their choices when they were ready to buy.The Yellow Pages connected them to providers at the perfect moment in the sales process. They were referred to as "now" buyers, because they wer
What we name ourselves, our businesses and/or the way we describe our services can make a huge impact. For example, I teach fitness classes and have discovered that the name of the class can determine how many people try it (of course, just like a business, once you attract them, you must make it so good they want to return). I started teaching a lower body callisthenic class which has turned into a huge success. Rather than naming it "Lower Body Workout," I feel that the name we chose -- "Pain in the Butt" -- has helped to attract the large number of participants.
Decide what impression you want to have your name and/or the name of your company make. For example I know many independent professionals who use their own name followed by "and Associates." This sounds serious and a bit conservative to me. Law firms that in the past have listed many names of the various partners are now shortening their names. A good example is Jones, Day, Reavis & Pogue which became Jones Day at the start of 2003.
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When c
Many, perhaps, shy away from the sometimes complicated processes involved in printing. It seems that this branch of knowledge, which has taken its roots way, way back in history, is too much of a mystery that only a few dare know and comprehend. Even in this day in age, not too many people know about the wheels that turn to produce our daily newspapers, monthly glossies and even the hand
What we name ourselves, our businesses and/or the way we describe our services can make a huge impact. For example, I teach fitness classes and have discovered that the name of the class can determine how many people try it (of course, just like a business, once you attract them, you must make it so good they want to return). I started teaching a lower body callisthenic class which has turned into a huge success. Rather than naming it "Lower Body Workout," I feel that the name we chose -- "Pain in the Butt" -- has helped to attract the large number of participants.
Decide what impression you want to have your name and/or the name of your company make. For example I know many independent professionals who use their own name followed by "and Associates." This sounds serious and a bit conservative to me. Law firms that in the past have listed many names of the various partners are now shortening their names. A good example is Jones, Day, Reavis & Pogue which became Jones Day at the start of 2003.
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When
Ah, email. Since its invention, communication has greatly changed. We email our employers. We email our employees. We email our friends. We email our family. Perhaps we even email, after a few bottles of wine, our pets. Email has changed our lives and the future of email will likely even change it more. Soon, there may be no need to ever even speak.While email is a great way to st
Decide what impression you want to have your name and/or the name of your company make. For example I know many independent professionals who use their own name followed by "and Associates." This sounds serious and a bit conservative to me. Law firms that in the past have listed many names of the various partners are now shortening their names. A good example is Jones, Day, Reavis & Pogue which became Jones Day at the start of 2003.
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When
Advertisement is the most important aspect of any business as this helps the business to grow vastly. And so retractable banner stands is an eye-catching and convenient medium that helps you to advertise your products and services to viewers. It is one of the most popular types of banner stands that uses a magnificent medium for the purpose of promotion. Banner stands is one of the simpl
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When
What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual repor
I chose the name "Creative Keys" for my company because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.
When choosing a longer name, consider whether it would work as an acronym. People remember acronyms, especially if they are short and punchy. Our Ohio storytelling group goes by the name of O.O.P.S! which stands for the Ohio Order for the Preservation of Storytelling -- a real mouthful. The fun part is that when I am giving a presentation or being introduced for any reason, I always have the emcee mention my involvement with the Ohio Order for the Preservation of Storytelling so that when I get up to the lectern, I say, "O.O.P.S!, that's another story." It is not only an attention getter, it is also easy to remember.
Think of all of the easy acronyms: IBM, UPS, FedEx, P & G, MS, to name a few. I do a lot of work with community development corporations and their names are long, so acronyms fit the bill. The Cleveland Neighborhood Development Coalition is known as CNDC for example. Once you have picked a name with a reasonable, easy-to-remember acronym, you will need to repeat it everywhere until others become used to it - just as they will with any name that is heard often.
Take your time and have fun picking a great name for your business. You want it to last a long while and be remembered easily.
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