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  • Casual Articles - Franchise Branding, Image and Drunk Driving

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    show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do w
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    Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.

    There is probably no easier way to destroy a brand-name or image of a franchising company in a particular marketing region than to have a drunk driving accident with the company's name on it show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do wh

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    world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.

    There is probably no easier way to destroy a brand-name or image of a franchising company in a particular marketing region than to have a drunk driving accident with the company's name on it show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do w

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    ir brand-name stands tall in the eyes of the consumer and customer.

    There is probably no easier way to destroy a brand-name or image of a franchising company in a particular marketing region than to have a drunk driving accident with the company's name on it show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do w

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    image of a franchising company in a particular marketing region than to have a drunk driving accident with the company's name on it show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do w
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    show up on the front page of the newspaper. It is for this reason and because I am appalled by drunk drivers that I decided to do what no other franchise or has ever done in the history of franchising; I specifically addressed the drunk driving issue in our company's franchise agreements. Below you'll find the clause that I inserted into each and every franchise agreement;

    3.24.2 Drunk Driving

    Franchisee agrees not to drink and drive a mobile car wash truck or drive a vehicle while towing a mobile car wash unit of the Franchised Business on a public highway when Franchisee may be over the legal limit of toxicity. Franchisee also agrees not t

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