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  • Casual Articles - Marketing Your Website

    Old Fashioned Marketing
    Every year we start seeing all the articles about what the new year will hold. Everything from politics to marketing is dissected and forecast. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true.You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.<
    s by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's The Quick Step SEO Guide for Promoting Your Online Business
    One of the certainties about having your own Internet business is that if no one knows that your site is there, you can be sure that no matter how good your site is, no one will be able to find it. So it is very important to think about how you might promote your new online business and drive traffic to your site.I want to start this piece with a word of caution, that is to explain that you may come across a number of offers or programs that promise to send you millions of hits per month in return for a small payment. Whilst these programs might send some traffic your way, it w

    Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!!

    That's how so many business owners feel, they spend a bit of money on their website design and then sit, doing nothing, waiting in vain for it to start paying dividends and bringing in the customers.

    It's very simple really, nobody is going to come to your new site if they don't know about it - if they don't see mention of it, a link to it or aren't recommended it.

    So how can you get your website noticed? Here's a list of the common methods you can use:

    • Traditional Ads & Marketing
    • Search Engines
    • Online Directories
    • Links Development Campaign
    • Participation in Online Discussion Forums
    • Article Submission
    • Pay Per Click
    • Banner Ads

    Traditional Marketing

    Magazine & newspaper ads, Yellow Pages, PR articles, leaflets & door drops, business cards, email signatures, company stationary, company vehicles, the front of your store. These and many more are places you can and should advertise your website's URL.

    Search Engines

    Getting to the top of a keyword search on the major search engines - Google, Yahoo etc. - is high on the wish list of most website owners. Unfortunately it's not something that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing.

    Online Directories

    Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is the one everyone wants to get listed in - it's free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing.

    Links Development

    This is one of the most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email the site owners and ask for one. Often you'll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing.

    If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?

    Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take the number of links to your site to be an indication of its importance).

    Discussion Forums

    Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's Successful Affiliate Marketing - Or Why You Shouldn't Buy Another e-book
    Stop! Don't do it! Don't buy that affiliate marketing e-book.Why not?Because you will become more successful at affiliate marketing without it. And I am going to explain how.Whenever you purchase an e-book, you get that feeling. Don't you? Admit it... You get that "this is going to solve all my money problems" feeling, right? This is bad news, and here's why.The more you believe you can rely on a single product to turn you into a successful affiliate, the further away from your goal you get. Look at it this way-- If I said that you could buy a million dollane Directories

  • Links Development Campaign
  • Participation in Online Discussion Forums
  • Article Submission
  • Pay Per Click
  • Banner Ads
  • Traditional Marketing

    Magazine & newspaper ads, Yellow Pages, PR articles, leaflets & door drops, business cards, email signatures, company stationary, company vehicles, the front of your store. These and many more are places you can and should advertise your website's URL.

    Search Engines

    Getting to the top of a keyword search on the major search engines - Google, Yahoo etc. - is high on the wish list of most website owners. Unfortunately it's not something that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing.

    Online Directories

    Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is the one everyone wants to get listed in - it's free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing.

    Links Development

    This is one of the most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email the site owners and ask for one. Often you'll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing.

    If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?

    Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take the number of links to your site to be an indication of its importance).

    Discussion Forums

    Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's Is Your Junk Mail Folder Turning Into Your Inbox?
    Remember the days when your inbox seemed like a constant influx of spam and other sorts of junk mail? Every day your inbox filled up with the most useless messages ranging from "Congratulations!!! You've just won $1,000,000" to "Want to enhance your…." It got to the point where your inbox was a spam folder and that the junk was increasing exponentially every day.The solution to this issue was of course to make a spam or "junk" folder that would save us all the trouble of sorting through 300+ messages every day to dig out what was actually useful. However, are people so determinhing that will happen straightaway. It can take many months of adding content, getting links from other sites and optimising your content for keywords to get a high listing.

    Online Directories

    Directories are collections of website addresses that are collated by human beings. Most will charge a fee for inclusion, DMOZ/ODP is the one everyone wants to get listed in - it's free and will have a great effect on your search engine ranking, but expect to wait months if not years for a listing.

    Links Development

    This is one of the most powerful ways of promoting your site. It means getting other (hopefully related) sites to include links to yours. To get a link simply email the site owners and ask for one. Often you'll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing.

    If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?

    Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take the number of links to your site to be an indication of its importance).

    Discussion Forums

    Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's How To Make Money On The Internet
    In many respects, the Internet is very much like the early days of the gold rush. There is a lot of money to be made in unchartered territory.And as many marketing experts will tell you, one of the best ways to make money on the Internet is by producing your own product and then selling it.However, if you've ever entertained this idea, you know that it can be quite daunting. For example, in producing your own product, you may have to consider how to acquire the raw materials for your product, the packaging of your product and the overheinclude links to yours. To get a link simply email the site owners and ask for one. Often you'll have to reciprocate the kindness i.e. link to their site as well but some will be happy to list your URL for nothing.

    If you're a member of local business groups then don't forget to include your web address on their sites. What about all your suppliers, can you get a listing on theirs?

    Not only will you get people visiting your site via all these links, you'll also improve your position on search engine listings (search engines algorithms take the number of links to your site to be an indication of its importance).

    Discussion Forums

    Another way you can attract attention is by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's Driving Customers to You - Your Car as a Marketing Vehicle
    You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.Bumper stickers are so inexpensive that you may want to print enough for employees, friends, family members, customers and others. Publisher Susan Sabo of Small s by participating in online discussion forums (to do with your area of expertise of course!). Most will allow you to include a website link in your signature, i.e. a link to your site in every post you make.

    Article Submission

    This is a brilliant way of getting noticed. If you don't have any problems writing essays then get your pen out! There are many sites that allow you to submit your articles for free and they should all allow you to include a resource section on yourself or company with a link back to your site.

    Pay Per Click

    Pay Per Click (PPC) is a very good way of driving traffic to a site in the short term. Google's Adwords is one of the best known PPC systems around, Overture provide another.

    When somebody searches for keywords in Google you get a list of 'sponsored links' on the right hand column (go to Google and search for 'catering work' and see the sponsored links on the right). The owners of the sites don't pay anything unless the person browsing clicks through to their site.

    Banner Ads

    It might be worth putting up a Banner Ads on sites you know your prospective clients are likely to visit. The ads, which will be made to click through to your website, come in GIF format or, increasingly, are created in Flash for a more striking and memorable ad.

    Pricing is often Cost Per Click (CPC) but most common is Cost Per Thousand Impressions (CPM). CPM is related to how many people see your ad.

    As you can see, there are many ways of building up traffic to your site. If you've got products, services or content that people want and you're willing to put some effort into some of these methods then you will soon start to see a rise in visitors.

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