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Casual Articles - Website Marketing Mistakes Smart People Make
Direct mail post cards are a popular form of marketing for network integrators. They can be expensive though, so you need to set up your direct mail post cards correctly. Good direct mail post cards have good conversion rates, poor ones don't.You should definitely be thinking about doing some direct mail in the first few months of operation. You don't want
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective
Maybe not quite as dramatic as that but things definitely seem to be moving in the right direction. Job security has been the mantra for many during the last five years and, just as follows a weak property market, confidence takes time to build. IT professionals however have been using this time to expand their technical skills and to try and increase their value t
You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?
By reading this article, of course.
I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.
Bad Idea #1 - Let's get more traffic to get more sales.
Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.
For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.
Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?
Bad idea #2 - Let's just buy thousands of visitors.
Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.
Any smart person would think a FEW people would buy. Why don't they buy?
You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.
Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective m
For some of you, this question might seem a little silly. Of course if you already knew what the term pay per click meant, you wouldn't be reading this article. Maybe you're just curious about what my definition of pay per click is. For those of you reading this who are brand new to Internet marketing and don't know what pay per click is, this article should give y
Bad Idea #1 - Let's get more traffic to get more sales.
Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.
For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.
Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?
Bad idea #2 - Let's just buy thousands of visitors.
Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.
Any smart person would think a FEW people would buy. Why don't they buy?
You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.
Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective
A good virusEverything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. Like a sneeze transmits the common cold, viral market
Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?
Bad idea #2 - Let's just buy thousands of visitors.
Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.
Any smart person would think a FEW people would buy. Why don't they buy?
You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.
Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective
People love to talk; and they talk about everything, including YOU! Every interaction with every person you meet not only affects your relationship with the people you encounter, but even with those who only hear about you.Your reputation is the most powerful marketing tool you have. When a great reputation precedes you, it speaks volumes about the value of
Any smart person would think a FEW people would buy. Why don't they buy?
You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.
Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective
In the highly competitive world of internet marketing it is important to attract highly targeted traffic to your website. This is something that certainly cannot be overemphasized. Sending targeted traffic to your website is the only means of survival in the world of internet marketing. Getting and retaining high search engine ranking can be a very difficult task.
Bad Idea # 3 - Where can we buy some banner ads?
In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!
People tend to ignore banners.
Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on.
If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work.
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