Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

Directories differ from search engines in a few ways though the most important ones are as follows:

• Directories usually have some form of human involvement in the editorial process

• Because of the above there is a quality check in place

• Because of the above fe
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  If you have ten opportunities in your pipeline, statics say that the average sales person will only close two of them. The good sales person will close five and the great salesperson close eight of these ten opportunities. The question is why is there
  though search engines should play a crucial part in any online marketing campaign they are but one element to that equation.

  Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

  Directories differ from search engines in a few ways though the most important ones are as follows:

  • Directories usually have some form of human involvement in the editorial process

  • Because of the above there is a quality check in place

  • Because of the above f
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    send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

    Directories differ from search engines in a few ways though the most important ones are as follows:

    • Directories usually have some form of human involvement in the editorial process

    • Because of the above there is a quality check in place

    • Because of the above f
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      rketing plan.

      Directories differ from search engines in a few ways though the most important ones are as follows:

      • Directories usually have some form of human involvement in the editorial process

      • Because of the above there is a quality check in place

      • Because of the above f
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        have some form of human involvement in the editorial process

      • Because of the above there is a quality check in place

      • Because of the above fewer sites will get listed

      • Because of the above the quality of traffic from them will be higher

      Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list.

      This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search eng