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Casual Articles - The 7 C's of Personal Branding Success
The Employer's Role in Verifying Employment
Paperwork. Nobody likes it, but everyone has to do it. Documentation on a new hire can be the most cumbersome, but is an absolute must. Detailed paperwork not only allows the new employee to collect a paycheck and be eligible for fringe benefits, it protects you, the employer.Take for example the required I-9 form. Failure by the employer to properly document all new employees and their legal ability to work can result in major fines and penalties.The LawThe law governing I-9 states t
y to get very
personal.Paperwork. Nobody likes it, but everyone has to do it. Documentation on a new hire can be the most cumbersome, but is an absolute must. Detailed paperwork not only allows the new employee to collect a paycheck and be eligible for fringe benefits, it protects you, the employer.Take for example the required I-9 form. Failure by the employer to properly document all new employees and their legal ability to work can result in major fines and penalties.The LawThe law governing I-9 states t
Larger companies
Communicating with Financial Analysts about Stock Options Backdating
Most Financial analysts (Buy and Sell Side) are likely aware of the inquiry from the SEC into your company. Your Investor Relations organization has to be:a) Proactive about communicating b) Forthright with what they know and dont know c) Resist speculating the outcomes and possible causality d) Be clear about timelines and milestones e) Be honest about impact to employee morale, customer momentum and partner/supplier concerns.Address these questions below in a clear, concise
Everything you do is linked directly to your Personal Brand. As entrepreneurs
and small business owners, we have a distinct advantage that larger companies
do not. When it comes to our brands, we have the ability to get very
personal.Most Financial analysts (Buy and Sell Side) are likely aware of the inquiry from the SEC into your company. Your Investor Relations organization has to be:a) Proactive about communicating b) Forthright with what they know and dont know c) Resist speculating the outcomes and possible causality d) Be clear about timelines and milestones e) Be honest about impact to employee morale, customer momentum and partner/supplier concerns.Address these questions below in a clear, concise
Larger companies
Can A Website Help Grow Your Brand? - Part 1
Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it’s time to think about effectively leveraging your time, effort, and money. A website can help you do just that.People often ask “Do I really need a website?” Our response is, “You can survive without it, but are you in business to surviv
Brand. As entrepreneurs
and small business owners, we have a distinct advantage that larger companies
do not. When it comes to our brands, we have the ability to get very
personal.Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it’s time to think about effectively leveraging your time, effort, and money. A website can help you do just that.People often ask “Do I really need a website?” Our response is, “You can survive without it, but are you in business to surviv
Larger companies
The Rhino Principle
The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many years because of its undying single-mindedness and natural aggressiveness towards achieving a single goal. The rhino is not particularly clever, nor is it unsusceptible to the other animals in the Savannah. However, it takes initiative when it sees something it wants and leaves all other though
we have a distinct advantage that larger companies
do not. When it comes to our brands, we have the ability to get very
personal.The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many years because of its undying single-mindedness and natural aggressiveness towards achieving a single goal. The rhino is not particularly clever, nor is it unsusceptible to the other animals in the Savannah. However, it takes initiative when it sees something it wants and leaves all other though
Larger companies
Fire the PA - Hire a VA
Fire the PA – hire a VA!Is paperwork stopping you from growing your business? Do you wish you had a bit more time to spend on doing the things that got you excited in the first place? Building a business can turn into an exhausting treadmill if you aren't careful. The more business you do, the more administrative tasks you have; the more time you spend on administrative tasks, the less time you have to focus on generating new revenue.Wouldn't it be great if you had an assistant that was always
not. When it comes to our brands, we have the ability to get very
personal.Fire the PA – hire a VA!Is paperwork stopping you from growing your business? Do you wish you had a bit more time to spend on doing the things that got you excited in the first place? Building a business can turn into an exhausting treadmill if you aren't careful. The more business you do, the more administrative tasks you have; the more time you spend on administrative tasks, the less time you have to focus on generating new revenue.Wouldn't it be great if you had an assistant that was always
Larger companies
Unclaimed Payroll Check
Unclaimed or uncashed payroll checks handled incorrectly by an employer can result in serious trouble for the employer. Prior to implementing a policy on how your company handles these types of checks, there are several issues to consider:Every state has escheat laws that affect unclaimed or abandoned property. In general the laws require that such property, including the funds from uncashed and/or unclaimed payroll checks, be turned over to the state after a designated period. That period and possibly
y to get very
personal.Unclaimed or uncashed payroll checks handled incorrectly by an employer can result in serious trouble for the employer. Prior to implementing a policy on how your company handles these types of checks, there are several issues to consider:Every state has escheat laws that affect unclaimed or abandoned property. In general the laws require that such property, including the funds from uncashed and/or unclaimed payroll checks, be turned over to the state after a designated period. That period and possibly
Larger companies strive to establish a relationship with their target audience by making their brand feel more personal or relatable. This is one of the reasons why spokespeople are such a commodity – larger companies piggy bac
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