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Casual Articles - Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store
I love asking “What If”. It is the biggest door opening question ever conceived. Yesterday, whilst I was at a Toastmaster’s meeting, I had a one of those “flashes of brilliance.”It started with me thinking that a lot of people may be feeling that they have been “sentenced” to spend their life in Customer Service. And I started thinking “How very sad for them” that they don’t see the real potential there is for a lifelong career and how rewarding that really is.Now, some of you that know me would say that there were several times in my life that I did not see it that way at all. Yep, it happened to me too. I lost my objectivity.There were also moments that I questioned my sanity, and I was sure that the root of all evil had to be the Customers and Employees I was working with.I became a serious Schleprock. If there was a bad experience waiting to happen, all I had to do was show up, and it was sure to find me.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe u
As far as top online affiliate programs go, there are those who believe in selecting very few, maybe one or two programs and maximizing on the income from those ones. Then there are others who believe in joining as many top online affiliate programs as possible so as to fully maximize on their earnings and profits.Both approaches have their advantages and disadvantages, some of which are obvious. For instance concentrating on one or two affiliate programs will ensure that you maximize on the effectiveness of your marketing program for those few top online affiliate programs, meaning that you have a good chance of maximizing on the earnings. On the other hand it is easy to spread oneself thin when you get involved in so many different affiliate programs at the same time.Yet somebody else can take a completely different approach and register for as many different affiliate programs as possible. They will be doing this in the fir
Joe has been studying the internet for months, surveying the battlefield, as he calls it. One day, he declared to Stan, his longtime buddy. "The dotcom bubble has bottomed out, I see that we are at the beginning of a new uptrend. Let’s build an online store".
Setting up a website is like setting up a business in a foreign land. Joe had to learn the foreign language (HTML, XML, PHP, Perl, CGI, Java, CSS, RSS).
The first stage was easy enough. They quickly decided on JoeNoGood.com, it has a counterculture aura around it and a matching slogan as well - We’re Good at JoeNoGood.com.
Registering JoeNoGood.com (domain name), finding a web-hosting company to host his site and finding a credit card processor to handle the credit card transactions were simple tasks. There are also some excellent open-source software that, with some basic knowledge, Joe and Stan built their website within two weeks.
The second stage is by far the toughest and will need stamina – website marketing and promotion. Having a website is like having a billboard pasted with your messages on an island. Now Joe needs visitors (hits) and bridges (links) to his little island.
When a consumer wants to find a product, 80% of the time, this person will use a search engine. Joe’s website has to search-engine friendly - when a search is made for a product or service at JoeNoGood.com, Joe want his website’s page to be in the top 20 rankings (top 10 would be ideal). This is Joe’s first-year marketing plan.
Sending 48 Free-Reprint Articles a year
Joe’s marketing plan needs him to write 48 articles a year. He understood that his articles have to be original, informative, entertaining and in plain language. With his buddy during an all-night brainstorming session they agreed on a few ideas.
A Brief History of Gift-Giving would be a good start. Gifts for Positive Response might be another – not corruption, you blockhead, think about a prelude to a marriage proposal or motivating a teenage student to excel in his studies. Romantics may like to read Gifts for Your Love; the list goes on and on.
Perhaps, a possible topic may be Gift-Receiving Habits of Bushmen Americans, the ones concentrated in the D.C. area. Bushmen use strange language like "I wish to caveat my response" which is hardly understandable by the public. A follow-up article like Bushmen Gifts – the Impact on Iraq’s Economy may provide the scholarly reputation for Joe, a must-read for think tanks around the world.
Publishing 4 Free E-books a year
Since Joe wrote an article a week, within three months, he will have enough material for an e-book. Knowing the hassles, he decides on a commercial website that can convert his articles into an EXE and PDF format and submit this free-for-download e-book to the various depositories on his behalf.
Naturally, since this e-book is free, Joe inserted some messages on his products and services in a non-intrusive manner. Joe thought – an e-book-cum-catalog, what a clever idea. He wants to persuade without using the ways used by in-your-face marketers. Joe wants his readers to know and believe he is true to his chosen slogan.
On publishing his first e-book and seeing a growing readership, Joe called his printers and ordered a fresh set of new name cards – Joe Nogood, Owner-Internet Writer-Author. Stan sensed a distinct glow about Joe’s demeanor since that moment.
Releasing 4 Free Software a year using Rebrand Software
Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe un
The Behavioral Selection Method (BSM) is quickly becoming the most utilized method of selecting candidates for employment. The reason: it is VERY effective.There are three kinds of information the recruiters are trying to get from you.1. Work & Education History / Certifications / Skills2. Specific Experiences3. Interest / DesiresYour resume will provide the “high-line” facts, such as where you went to school and what you’ve done, and for whom. All this really does however is tell the recruiter if you *seem* to have the requisite skills and background to be considered further. Remember, the resume is used to screen you out, not in.Thus, unless you have all the requisite, preferred facts on your resume, i.e. the right school, the right experience, or the right GPA, don’t depend on your resume to get you any further in the process. Rather, focus on your company research, and concentrate on knowing why
The second stage is by far the toughest and will need stamina – website marketing and promotion. Having a website is like having a billboard pasted with your messages on an island. Now Joe needs visitors (hits) and bridges (links) to his little island.
When a consumer wants to find a product, 80% of the time, this person will use a search engine. Joe’s website has to search-engine friendly - when a search is made for a product or service at JoeNoGood.com, Joe want his website’s page to be in the top 20 rankings (top 10 would be ideal). This is Joe’s first-year marketing plan.
Sending 48 Free-Reprint Articles a year
Joe’s marketing plan needs him to write 48 articles a year. He understood that his articles have to be original, informative, entertaining and in plain language. With his buddy during an all-night brainstorming session they agreed on a few ideas.
A Brief History of Gift-Giving would be a good start. Gifts for Positive Response might be another – not corruption, you blockhead, think about a prelude to a marriage proposal or motivating a teenage student to excel in his studies. Romantics may like to read Gifts for Your Love; the list goes on and on.
Perhaps, a possible topic may be Gift-Receiving Habits of Bushmen Americans, the ones concentrated in the D.C. area. Bushmen use strange language like "I wish to caveat my response" which is hardly understandable by the public. A follow-up article like Bushmen Gifts – the Impact on Iraq’s Economy may provide the scholarly reputation for Joe, a must-read for think tanks around the world.
Publishing 4 Free E-books a year
Since Joe wrote an article a week, within three months, he will have enough material for an e-book. Knowing the hassles, he decides on a commercial website that can convert his articles into an EXE and PDF format and submit this free-for-download e-book to the various depositories on his behalf.
Naturally, since this e-book is free, Joe inserted some messages on his products and services in a non-intrusive manner. Joe thought – an e-book-cum-catalog, what a clever idea. He wants to persuade without using the ways used by in-your-face marketers. Joe wants his readers to know and believe he is true to his chosen slogan.
On publishing his first e-book and seeing a growing readership, Joe called his printers and ordered a fresh set of new name cards – Joe Nogood, Owner-Internet Writer-Author. Stan sensed a distinct glow about Joe’s demeanor since that moment.
Releasing 4 Free Software a year using Rebrand Software
Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe u
Do you have an idea or vision for the future? Does your idea fire you up and excite you? I am not talking about an ordinary level of excitement, I am talking about burning passion to see your idea turn into reality. Do you believe in your idea? More importantly, do you believe in yourself? I am talking about serious faith in your idea and your ability to turn it into reality. If you don’t, you probably won’t.Someone once said: “If you can think it, you can achieve it” I would add to that statement: “If you believe it”… and the most important “it” is you. Ideas are a dime a dozen but you are one of a kind and if you don’t believe in your abilities to get the job done, how will you ever achieve the level of success you dream of? Notice that I didn’t say “deserve”… nobody deserves suc
A Brief History of Gift-Giving would be a good start. Gifts for Positive Response might be another – not corruption, you blockhead, think about a prelude to a marriage proposal or motivating a teenage student to excel in his studies. Romantics may like to read Gifts for Your Love; the list goes on and on.
Perhaps, a possible topic may be Gift-Receiving Habits of Bushmen Americans, the ones concentrated in the D.C. area. Bushmen use strange language like "I wish to caveat my response" which is hardly understandable by the public. A follow-up article like Bushmen Gifts – the Impact on Iraq’s Economy may provide the scholarly reputation for Joe, a must-read for think tanks around the world.
Publishing 4 Free E-books a year
Since Joe wrote an article a week, within three months, he will have enough material for an e-book. Knowing the hassles, he decides on a commercial website that can convert his articles into an EXE and PDF format and submit this free-for-download e-book to the various depositories on his behalf.
Naturally, since this e-book is free, Joe inserted some messages on his products and services in a non-intrusive manner. Joe thought – an e-book-cum-catalog, what a clever idea. He wants to persuade without using the ways used by in-your-face marketers. Joe wants his readers to know and believe he is true to his chosen slogan.
On publishing his first e-book and seeing a growing readership, Joe called his printers and ordered a fresh set of new name cards – Joe Nogood, Owner-Internet Writer-Author. Stan sensed a distinct glow about Joe’s demeanor since that moment.
Releasing 4 Free Software a year using Rebrand Software
Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe u
Closing sales no longer requires sales closing techniques. Do any of the following sound familiar?1. The attitude close 2. The alternate choice close 3. The voice inflection close 4. The fear of loss close 5. The alternate of choice closeThese are all examples of different sales closes made popular by Sales Guru Zig Ziglar in his best selling sales books in the 1980’s. Do you use any of these? If so, don’t you realize how immature you are?Zig Ziglar was a master sales professional in his time. But his techniques are outdated. We are now in a new century. The leading sales people in the 1980’s are the CEOs, presidents, executives, and decision makers that you are now trying to sell to. They have read Ziglar’s books and know and understand the sales srategies that he taught. Sales closes are meant to manipulate and outsmart the person that you are trying to sell to. Use one of these closes on an execut
Naturally, since this e-book is free, Joe inserted some messages on his products and services in a non-intrusive manner. Joe thought – an e-book-cum-catalog, what a clever idea. He wants to persuade without using the ways used by in-your-face marketers. Joe wants his readers to know and believe he is true to his chosen slogan.
On publishing his first e-book and seeing a growing readership, Joe called his printers and ordered a fresh set of new name cards – Joe Nogood, Owner-Internet Writer-Author. Stan sensed a distinct glow about Joe’s demeanor since that moment.
Releasing 4 Free Software a year using Rebrand Software
Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe u
Although knowing how to fight fires and use fire extinguishers is important, the best tool to fight fires is fire prevention. If you can take adequate steps to avoid the dangers of fire and detect the signs early then you are much less likely to be involved in a serious incident.Fire prevention ranges from knowing how to install smoke alarms to dialling emergency services and knowing emergency numbers. It also includes knowing where particular fire hazards are located and how to minimise these hazards so that fires can be prevented.Here is a guide to the best fire prevention tools and techniques to protect your home and your workplace.Smoke Alarms And Smoke DetectorsSmoke alarms (or smoke detectors) are one of the best ways to detect fires early, thereby preventing serious fires from occurring. They are particularly good for fires that might occur at night, which can be silent killers with smoke and deadly gases.
Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from the onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is the same. Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from the others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.
Sending 6 Press Releases a year
Joe understands that sending messages is tricky. From his knowledge of Chaos Theory, which he learned from analyzing stocks, information seeps through the internet at different speeds.
A press release by Google can travel round the world many times in a few hours. On the other hand, a message by Joe may take months just to cross the Atlantic Ocean. Hence, he chose RushPRnews.com headed by a veteran with 15+ years experience to give him an edge over the thousands of press releases filed each day.
A happy ending
At the end of the first year, Joe found he gained about 1000 links for his articles, assuming 20 links for each article. For the 8 free e-books and software titles, he got about 2000 links, assuming 250 links for each title. For the press releases, he found another 250-500 links. 3000-plus inbound links for one year of hard work is indeed gratifying for Joe.
Years down the road, Joe’s hard work and determination had paid off. His store is the recognized leader with over 36% of the global share in gift sales. From the meticulous data he has collected over the years, he converted these to marketing data that any advertiser or gift manufacturer would die to get their hands on. Joe wisely published for-subscription-only e-books with the grand title of Collective Consciousness of Gift Buyers by Country, Month and Year and priced them in eGold (equivalent to thousands of Yanks dollars). Joe Nogood struck dotcom gold. The powers in Mountain View are not amused.
JoeNoGood.com and Joe Nogood are fictional. Hopefully readers can see a bit of themselves in Joe as he grapples with the complex issues on the Internet. Stay tuned, folks.
The term Bushmen Americans is hereby released into the public domain. A small attribution (first coined by Stan Seecrets) is appreciated. The usefulness of this term may have a limited shelf life (around Jan. 2009) unless someone named Jeb becomes President then.
The name Joe Nogood is the exclusive copyright of Stan Seecrets. Fair use is permitted.
Anybody who wants to trade his full-featured, hydrogen-fuel-cell-powered, ocean-going yacht for exclusive movie/television rights to Joe Nogood’s story can contact this author 24/7.
Stan Seecrets Postulate: We’re Good at JoeNoGood.com (figure this one out yourself).
[This article may be freely reprinted provided it is published with the author’s bio and activating the link to the URL below. It can be edited, summarized, expanded, and translated into any human language provided the literary integrity is maintained. In the case of print media, the same conditions apply except that the URL must be printed in bold letters.]
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