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Casual Articles - Six Powerful Solo Ad Tips for Profitable Results
Follow up, as we said last time, is a critical component of your marketing system. You need to stay in touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pestering. This is where creative follow up comes in.Last time we gave you some follow up tips, here are some more to help you kick start your follow up strategy:Ask your contacts to get together with you over breakfast, lunch, dinner, golf etc... to catch up or explore potential business energies.When you are running a special promotion, send your prospects a follow up letter extending the offer to them personally.Pass along a newspaper or magazine clipping or UR
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of
One of the reasons that Ezines and all online newsletters do so well is because people are upset at the trade journals, which seem to have so many filler pages of worthless content that many of the subscribers are no longer interested. You have probably seen in many industry trade journals where the articles are somewhat irrelevant to the industry yet in the first paragraph and the last paragraph it appears that the articles have been modified in order to get the classification of that particular industry sector.It doesn't take a rocket scientist or someone in an industry to recognize that these articles are basically BS and merely public relations pieces in order to sell them some
Actually, solo ads are as powerful as articles are in promoting your website. In most cases, solo ads can generate a quicker response to your site than writing and distributing articles. Mostly because solo ads are an instant delivery while articles can take a while generating search engine rankings.
In order to do that, your solo ad must be powerful. A sloppy solo ad simply won't do the job. A profitable solo ad is one that;
How do you do that? After writing thousands of solo ads for thousands of clients all over the world, I have realized what it takes not only to write a good solo ad, but one that will generate a desired response.
Solo Ads Must Be Targeted
This solo ad tip is something to think about before you even begin writing your solo ad.
One of the misconceptions of solo ad writing is that you can write one ad for everyone. That simply is not true. Your ad must be targeted with one very specific audience in mind. By writing a solo ad that is "speaking" to a targeted audience it seems like just that. You are talking to that specific person. You have narrowed your words for just one person.
This creates an atmosphere of trust and relations. The reader is beginning to feel connected to you and your product.
Solo Ads Must Have a Powerful Headline
Think about it. What ads do you click open? Something that is obviously an ad, or something that peaks your interest and makes you want to read it?
If I know an email is an ad, I never open it. Never. I just don't have time to read another ad for something I really don't want. Chances are, you don't either. And the general Internet public doesn't read them either.
Solo ad success starts with the very first thing a reader sees... your heading, or headline.
It must not only be a powerful mix of words, but something that begins to grab the reader. Headlines like "Great new opportunity for thousands a month!" just isn't going to work. It's blatantly an ad. Something I've been experimenting with lately is something like, "(first name goes here), I stole (expert's name here) secret to how he made his fortune!"
It's what I call a first person approach. You are using names and it sounds like a personal email. Sure, it's still an ad, but at first glance, it's an email.
Solo Ads Don't Sell Anything
Yes, you heard it right. Solo ads are not to sell anything. So don't try.
Solo ads are to generate a lead. If you have taken the first solo ad tip into consideration and have targeted your ad very narrowly, then this part is easy.
Create your ad to instill and emotional desire to follow your path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles?
Yes, they are. Solo ads should take on the same form as an article. What I mean by that is keep it short, concise and very clear. Don't try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and subheadings to keep the reader who skims travelling through the ad.
Another little solo ad tip that I use frequently is to sprinkle a little bit of good usable information in the body of the ad. Maybe something that is new technology, little known facts, or a quick tip on how to do something. In all the ads I've written, this little "mini article" tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of
My consulting firm receives an average of 2 new product submissions from entrepreneur’s each day. Last year we viewed almost 700 such offerings. They ranged from the silly to the spectacular. The majority of these concepts actually possess some commercial merit. Nevertheless, fewer than a dozen of these will ever make it to market.There are many reasons for the paucity of successful product launches. The process is challenging and many people are not up for the fight. Many people dream that their idea or concept can succeed, but at no risk or expense to themselves. Still others have recklessly expanded valuations on their product and thus, expectations that are not realistic.
Solo Ads Must Be Targeted
This solo ad tip is something to think about before you even begin writing your solo ad.
One of the misconceptions of solo ad writing is that you can write one ad for everyone. That simply is not true. Your ad must be targeted with one very specific audience in mind. By writing a solo ad that is "speaking" to a targeted audience it seems like just that. You are talking to that specific person. You have narrowed your words for just one person.
This creates an atmosphere of trust and relations. The reader is beginning to feel connected to you and your product.
Solo Ads Must Have a Powerful Headline
Think about it. What ads do you click open? Something that is obviously an ad, or something that peaks your interest and makes you want to read it?
If I know an email is an ad, I never open it. Never. I just don't have time to read another ad for something I really don't want. Chances are, you don't either. And the general Internet public doesn't read them either.
Solo ad success starts with the very first thing a reader sees... your heading, or headline.
It must not only be a powerful mix of words, but something that begins to grab the reader. Headlines like "Great new opportunity for thousands a month!" just isn't going to work. It's blatantly an ad. Something I've been experimenting with lately is something like, "(first name goes here), I stole (expert's name here) secret to how he made his fortune!"
It's what I call a first person approach. You are using names and it sounds like a personal email. Sure, it's still an ad, but at first glance, it's an email.
Solo Ads Don't Sell Anything
Yes, you heard it right. Solo ads are not to sell anything. So don't try.
Solo ads are to generate a lead. If you have taken the first solo ad tip into consideration and have targeted your ad very narrowly, then this part is easy.
Create your ad to instill and emotional desire to follow your path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles?
Yes, they are. Solo ads should take on the same form as an article. What I mean by that is keep it short, concise and very clear. Don't try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and subheadings to keep the reader who skims travelling through the ad.
Another little solo ad tip that I use frequently is to sprinkle a little bit of good usable information in the body of the ad. Maybe something that is new technology, little known facts, or a quick tip on how to do something. In all the ads I've written, this little "mini article" tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of
When reading and watching television shows about such people like Andrew Carnegie, John Rockerfeller, Henry Ford, E.I.DuPont, and Bill Gates I take note that all of them started with a small niche market. And - for some time - when I looked at their beginnings I would fantasize about doing what they did and then realize that most of what I fantasized about was being rich like them. (Not a good thing if it doesn't help you make that first step.)So recently I began to pay attention to the evolution of these niche market Mega-Industries and noticed that over the years the enhancements, improvements, and device add-ons were done by people who weren't trying to re-invent these Industr
Solo ad success starts with the very first thing a reader sees... your heading, or headline.
It must not only be a powerful mix of words, but something that begins to grab the reader. Headlines like "Great new opportunity for thousands a month!" just isn't going to work. It's blatantly an ad. Something I've been experimenting with lately is something like, "(first name goes here), I stole (expert's name here) secret to how he made his fortune!"
It's what I call a first person approach. You are using names and it sounds like a personal email. Sure, it's still an ad, but at first glance, it's an email.
Solo Ads Don't Sell Anything
Yes, you heard it right. Solo ads are not to sell anything. So don't try.
Solo ads are to generate a lead. If you have taken the first solo ad tip into consideration and have targeted your ad very narrowly, then this part is easy.
Create your ad to instill and emotional desire to follow your path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles?
Yes, they are. Solo ads should take on the same form as an article. What I mean by that is keep it short, concise and very clear. Don't try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and subheadings to keep the reader who skims travelling through the ad.
Another little solo ad tip that I use frequently is to sprinkle a little bit of good usable information in the body of the ad. Maybe something that is new technology, little known facts, or a quick tip on how to do something. In all the ads I've written, this little "mini article" tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of
When pursuing the great dream of home based business entrepreneurship, one needs to consider the ultimate objective in producing a reliable source of passive income.A passive income needs to be thought of as a developing entity. Initially, the passive income opportunity requires diligence and persistence. There is no substitute for good hard work and effort in launching a successful home based business opportunity on the internet.Once that business has gone through the testing phase, one may very well come to the point where the opportunity runs along on its own, generating usable money in the process.Is this a viable and workable option for everyone? Absolutely not. M
Create your ad to instill and emotional desire to follow your path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles?
Yes, they are. Solo ads should take on the same form as an article. What I mean by that is keep it short, concise and very clear. Don't try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and subheadings to keep the reader who skims travelling through the ad.
Another little solo ad tip that I use frequently is to sprinkle a little bit of good usable information in the body of the ad. Maybe something that is new technology, little known facts, or a quick tip on how to do something. In all the ads I've written, this little "mini article" tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of
Opt In Direct Email Marketing – How to SucceedOpt in direct email marketing is the action of using email marketing to its fullest, directly contacting willing subscribers who have opted in to your email list at some time in the past.Opt in direct email marketing is probably one of the best ways to create a long term income online, and I think that sometimes new marketers start building their list far too late in the game because they are too interested in making the quick buck. It takes a few months generally to start making much money online anyway, so you might as well do it right from the very beginning.So how to you use opt in direct email marketing to become wild
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like you're in a race. Speed and urgency are essential. If you craft your ad with a flow that doesn't stop, meaning no gaps or chance to think, you are creating a sense of urgency. I'm not talking about the "buy before midnight tonight" scheme. Everyone knows that's a marketing ploy.
I'm talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. I'm sure everyone has heard this a million times. And people are doing it. It's not a problem of not using this tip, it's a problem of not doing it right.
A call to action is so much more than "click here now".
A real call to action makes the reader want to do something. It's the culmination of the entire ad.
I see so many ads written very poorly with the "click here now" link at the bottom of it. I really didn't feel like clicking there and probably never would. A call to action takes everyting you have done with the ad, acts upon the emotions that have been fired up, and leaves them no other option but to "click here now."
If your solo ad is written with these tips embedded into it, you will see an amazing increase in your click thrus, your website conversion rates, and of course, your profits.
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