y intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing.

There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.

Branding involves creating symbols that potential fans or "target's" will associate with you or your product. Those symbols when combined and attributed to your brand are then known as your brands identity.

Branding is reflected in everything you do or say as an artist or musician.

The pictures you take, Your autograph signatures, your name, logo, interviews, cover art and anything audible or visual should all be taken into consideration when developing your brand identity.

If your music brand is still young (under five years), be careful of everything you do or say.

Remember the Dixie Chicks? The Dixie Chicks were on top of the world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as "unpatriotic". Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the artist's feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "I

ate with you or your product. Those symbols when combined and attributed to your brand are then known as your brands identity.

Branding is reflected in everything you do or say as an artist or musician.

The pictures you take, Your autograph signatures, your name, logo, interviews, cover art and anything audible or visual should all be taken into consideration when developing your brand identity.

If your music brand is still young (under five years), be careful of everything you do or say.

Remember the Dixie Chicks? The Dixie Chicks were on top of the world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as "unpatriotic". Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the artist's feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "

n when developing your brand identity.

If your music brand is still young (under five years), be careful of everything you do or say.

Remember the Dixie Chicks? The Dixie Chicks were on top of the world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as "unpatriotic". Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the artist's feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "

ks branded themselves as "unpatriotic". Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the artist's feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "

y intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer, say something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "I can sing all kinds of music". Being a versatile singer or performer is a great thing, but not when building your brand identity. The majority of humans need to be able to categorize things in their minds in order to find a spot for them in our minds. Picture the human brain as a fleshy computer. It has many folders with many many files. If your target can't file your product into one or two categories (genres)instantly, you will be deleted.

It's best to pick one or two genres -max, to market to. E.g. jazz and blues, hip hop and r&b, folk and country etc.

Build your own brand Identity - don't let the public do it for you.

Recently, Arctic Monkeys sold over 300,000 using only the internet to market their music. Arctic Monkeys came out of nowhere with their CD "Whatever They Say I Am, That's What I'm Not". Arctic Monkeys got lots of free press but not the kind they would have liked. News articles and radio features about Arctic Monkeys all said the same thing -"we don't know who they are or what they stand for". Well that's no way to build a brand.

With all of the free press Arctic Monkeys have received you'd expect them to be on every American teens lip's. Not so. Most American Teens don't even know Arctic Monkeys exist. Arctic Monkeys allowed the press limited access to their brand and the press did what they do best when the details are missing - they fill in the blanks with speculation.

If you are a young brand don't let this happen to you. Tell people wha