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Casual Articles - Think Links - A Simple Solution To A Complicated Problem
STEP 1: Determine My Ultimate PlanI never take this preliminary step lightly. I always start off with thorough planning. As we always say, plan your life, and then plan your business. Once you know where to go, you can then have a pleasant journey.I have noticed that there are many successful business people who are not happy in many ways even though they have all the money to last them for generations. On the other hand, I also found out that business people who are successful, joyful and happy are entrepreneurs who created a business that’s in perfect synchronization with what they want out of life. They do what they love, the kind of things that fit into their personality, the
There are four components to every web business. Until you understand them, you’ll never be able to make any money online. Once you understand them, they need be put into practice, if you wish to be successful.The four strategic components that make up every web business are:ProductTechnologyTrafficConversionEvery web business starts with a PRODUCT. If there’s no PRODUCT then there’s no reason for the business to exist. There are two kinds of products that can be sold, physical products and information products. Web businesses focus on informational products because they can be digitized and delivered over the Internet…at almost no cost. In addition, in
1. Don’t develop your website to make Google spiders happy, develop your site to make your visitors happy. Why? Because “people” are what will make you successful, not Google spiders that crawl your site. Sure, it’s important to do what you can to improve your site rankings and promotion. But once you have applied the basics of setting up your site, fined tuned your meta and page tags and submitted your site to various search engines and directories, STOP and ask yourself what is the ROI on your time? What are you REALLY getting out of pouring your life away over another promo trick or one more article written by some geek who has little or no ability to relate to the “human side” of the Internet equation? What ever happened to plain old customer service?
2. There are only three (3) possible actions a person can take when they arrive at your site. They can click the back button and go back to Google or some other search engine. They can visit the site and review your offerings or they can click a link and go on to the next site. Out of these three options, the best are “they visit and check out your offering” and they “click and go on to the next site” so that the next business might have an opportunity to make a presentation of their offering. The worst thing a visitor can do is click the back button and go back to Google or some other search engine. Why? Well ask yourself, what has Google or any other search engine done for you lately? Will Google or any other search engine let you advertise for free? Well, when you have done a lot of hard work whether it is writing articles or online and offline advertising to get your visitor to your site, why in the world would you want that person to go to Google for free? I don’t know about you but I would much rather have my visitor come to your site so you have a chance to make a buck in this dog eat dog market.
3. Back to people for a moment—I got news for you, people are SICK of hyper advertising get rich quick crap that promises to show them how to be successful by giving up their email address and other confidential information for another false promise. People don’t buy into that hype. It repels them. It repels me. If you have a viable product or service, put up the best site you can, tone down the hype, get honest and make your site a place people want to visit and bookmark (.) A place that people will visit again and again because of the content of the i
Well, we are into the New Year and everyone is making resolutions on how to improve in 07. It’s time to think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives, think about improving and updating your packaging. You want it to mesh with consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come.Here are 10 simple things you can do to ensure your product packaging is on target and delivers the right message to the right audience.1) Take an honest look at your product packaging. Is it working to your product’s best advantage? Are there changes that you have pu
2. There are only three (3) possible actions a person can take when they arrive at your site. They can click the back button and go back to Google or some other search engine. They can visit the site and review your offerings or they can click a link and go on to the next site. Out of these three options, the best are “they visit and check out your offering” and they “click and go on to the next site” so that the next business might have an opportunity to make a presentation of their offering. The worst thing a visitor can do is click the back button and go back to Google or some other search engine. Why? Well ask yourself, what has Google or any other search engine done for you lately? Will Google or any other search engine let you advertise for free? Well, when you have done a lot of hard work whether it is writing articles or online and offline advertising to get your visitor to your site, why in the world would you want that person to go to Google for free? I don’t know about you but I would much rather have my visitor come to your site so you have a chance to make a buck in this dog eat dog market.
3. Back to people for a moment—I got news for you, people are SICK of hyper advertising get rich quick crap that promises to show them how to be successful by giving up their email address and other confidential information for another false promise. People don’t buy into that hype. It repels them. It repels me. If you have a viable product or service, put up the best site you can, tone down the hype, get honest and make your site a place people want to visit and bookmark (.) A place that people will visit again and again because of the content of the i
Getting safety training right or wrong has immediately obvious and emotionally and financially tangible consequences. The rewards of: no deaths or disabling injuries, no grieving families, no grieving workmates, no damage to reputation, plant and machinery, no increase in compliance costs and full availability of your products and services in the market place are compelling.Changing people's behaviour with regard to safety is a time consuming, difficult business. General training does not have the immediate and emotional rewards of safety training. Changing people's behaviour without those rewards is even more difficult.The lessons that organisations have learnt in making safety trainin
3. Back to people for a moment—I got news for you, people are SICK of hyper advertising get rich quick crap that promises to show them how to be successful by giving up their email address and other confidential information for another false promise. People don’t buy into that hype. It repels them. It repels me. If you have a viable product or service, put up the best site you can, tone down the hype, get honest and make your site a place people want to visit and bookmark (.) A place that people will visit again and again because of the content of the i
Some people think selling eBooks on eBay is easy. You just have to list a few eBooks with resale rights and wait for the money to roll in, right? WRONG!There is a lot more to selling eBooks than just listing a few auctions. Here are 10 reasons why most eBay eBook sellers fail.1. Selling old titles. In a highly competitive world you need to stay ahead of the competition. Be on the lookout for new titles to sell all the time.2. Following the herd. Don't be like every other eBay eBook seller, make your auctions different, create unique titles and sales pages to separate you from the crowd.3. Poor eBook cover. People really do judge an eBook by its cover. Ensure you have a pro
3. Back to people for a moment—I got news for you, people are SICK of hyper advertising get rich quick crap that promises to show them how to be successful by giving up their email address and other confidential information for another false promise. People don’t buy into that hype. It repels them. It repels me. If you have a viable product or service, put up the best site you can, tone down the hype, get honest and make your site a place people want to visit and bookmark (.) A place that people will visit again and again because of the content of the i
Have you ever considered the idea that a business is like a parent and employees like its children?Think about it. Employers must nurture and supervise their businesses and employees like parents must do with their children. The “family unit” thrives on strong direction, fair but firm discipline, and solid structure. The employer “parent” is responsible for instilling this foundation, and making determinations that affect the health and well-being of the “family unit,” the business itself.Its “children,” the employees, have only to do what is asked of them and collect their “allowance” in the form of wages. They don’t get to decide how much they will be paid. They don’t have to deal wi
I have a comprehensive business background—and at 48 years old I have seen and done it all, management, marketing, direct sales, real estate and mortgage banking. I have authored and published books, been a media spokesperson, appeared on local, regional and national TV, I have signed autographs and personally filled orders and all of it revolved around customer service to people. People make you successful. And I have a new found skill set developing a website to help promote my products. But I don’t hype it. It’s a simple site that has a really BIG bang for the buck—the BANG is for the people who visit the site. I think it’s a cool place for information people need. And that brings me around to the meat of this article.
THINK LINKS—people get to your website because of links. Traffic is what you want—lots of traffic. I have had people tell me that they only wanted to exchange links with very qualified, targeted “vertical markets”. One case was a guy trying to sell a computer book, I offered to exchange a link with him because my website is called Smart Books and we sell real estate and business kits and books but not technology products. I thought it would be a nice link to offer my visitors. He declined. Which makes about as much sense as having a computer store in the mall and rejecting all visitors who don’t read computer books. Another technical geek idiot who doesn’t understand that eyeballs on product is what sells products. He lives in that stupid “geek universe” where offline buzzwords like “target market” and “vertical market” are more important—he read to many articles written by other geeks. Sure, it’s important to have link relevancy on your site but the key is to diversify—give your visitors alternatives.
So here’s the deal: I am on your side in the quest to serve customers and develop a site following. The quest to drive
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