Tags |
|
|
Links |
|
|
Casual Articles - 10 Things No One Ever Told Me About Getting My Web Site Listed - I Had to Learn On My Own
A winning CV has 2 objectives: To illustrate your strengths and maximise your chances of getting through to interview and to put factual information, such as dates, places, names together in a presentable and readable form. Focal Point It is claimed that the human eyes are naturally drawn to a focal point one third down from the top of the page. Therefore, put your most useful information in this area. It might be your Profile, Key Skills, Professional Qualifications or details of your most recent employment. You can choose whichever you think is most important and relevant to your application. Always get a second opinion when you have put your CV together. It is difficult to be objectiv
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior exampl
Web Marketing SeriesEven the most talented writer can’t create copy that optimizes your business’ ability to maximize results, be it lead or sales generation, unless he has ‘the facts.’ By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels customers to queue up to the window, money in hand. Below is a simple checklist of sorts to help you ‘cover all the bases’ for your writing staff.Four-step procedure for getting the information1. Gather all previously published material on the producta. Past promotions – both successful and unsuccessfulb. Tear sheets of previous ads
Search engines all work a bit differently. Some search engines are satisfied listing your site by it's page name, others by its URL address. If the URL address is difficult to understand, the search engine crawler will stop reading the page and ignore it and not list the page. For example, let's say your site is called "JOE'S SUNGLASSES" and your first page is "MEN'S POLARIZED SUNGLASSES." If you create the page URL as "http://www.joessunglasses.com/menpolsun" the search engines may well ignore your page and not list it. This is particularly true of GOOGLE, who very much like the metaname and titletage to agree. Ideally, you'd like to your URL to read "http://www.joessunglasses/menspolarizedsunglassses"
2) PAGE NAME MUST INCLUDE SOME KEYWORDS/METATAGS
Search engines may not list your pages if the titles are not unique in some way. If your page is not listed the key words regarding that page will not be active even if other pages of your site are listed. In order to make your page unique keywords or metatags need to appear in the title of the page. The more keywords/metatags you put into the title, the higher in the rankings your page is likely to appear. Although you want to put in as many keywords or metatags as you can, there is also the need to be concise to avoid being ignored by the search engines. Using our previous example, a page name of "SUNGLASSESS" might return in excess of 1 million responses and would probably not get the page listed. A title of "MEN'S POLARIZED SUNGLASSES" would be far more attractive to a search engine but perhaps not as interesting as "MEN'S LUXURY POLARIZED SUNGLASSES," which has 4 key words rather than 3 or just 1 and both would appear sooner than the page titled "SUNGLASSES" alone.
3) KEYWORDS / METATAGS MUST APPEAR IN THE BODY OF THE PAGE
Of course, it is impossible to list all the keywords or metatags in the page title. Although it is possible for any keyword or metatag to be recognized by the search engines, I have found that very often this is not the case. In fact, I have found it absolutely critical to use the keyword or metatag in the body of the page - the more prominentely the better. A keyword or keyphrase used as a section header has a much greater chance of being recognized than a metatag buried in descriptive text.
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior example
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank.Did I fill it to satisfy a want or a need? Does it really matter? Probably not.The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.Filters Don’t Flow from My Tap Where would I get a filter? How would I decide where to shop first?There is a pet store chain in New York City that has been advertising its business for decades. When
2) PAGE NAME MUST INCLUDE SOME KEYWORDS/METATAGS
Search engines may not list your pages if the titles are not unique in some way. If your page is not listed the key words regarding that page will not be active even if other pages of your site are listed. In order to make your page unique keywords or metatags need to appear in the title of the page. The more keywords/metatags you put into the title, the higher in the rankings your page is likely to appear. Although you want to put in as many keywords or metatags as you can, there is also the need to be concise to avoid being ignored by the search engines. Using our previous example, a page name of "SUNGLASSESS" might return in excess of 1 million responses and would probably not get the page listed. A title of "MEN'S POLARIZED SUNGLASSES" would be far more attractive to a search engine but perhaps not as interesting as "MEN'S LUXURY POLARIZED SUNGLASSES," which has 4 key words rather than 3 or just 1 and both would appear sooner than the page titled "SUNGLASSES" alone.
3) KEYWORDS / METATAGS MUST APPEAR IN THE BODY OF THE PAGE
Of course, it is impossible to list all the keywords or metatags in the page title. Although it is possible for any keyword or metatag to be recognized by the search engines, I have found that very often this is not the case. In fact, I have found it absolutely critical to use the keyword or metatag in the body of the page - the more prominentely the better. A keyword or keyphrase used as a section header has a much greater chance of being recognized than a metatag buried in descriptive text.
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior exampl
The brain is one amazing device. It's the centerpiece of the body, seemingly everything goes through the brain. Probably all the great inventions that have come through history, were originally inside someone's brain. Many studies have been done on the brain and the prevailing thought, is that most people use less then 10% of their brain capacity. Maybe the fact that people don't use their brains as much as they should, is why brainstorming was created.Brainstorming was the creation of Alex Osborn. Osborn was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each person to share their ideas. In a normal bu
3) KEYWORDS / METATAGS MUST APPEAR IN THE BODY OF THE PAGE
Of course, it is impossible to list all the keywords or metatags in the page title. Although it is possible for any keyword or metatag to be recognized by the search engines, I have found that very often this is not the case. In fact, I have found it absolutely critical to use the keyword or metatag in the body of the page - the more prominentely the better. A keyword or keyphrase used as a section header has a much greater chance of being recognized than a metatag buried in descriptive text.
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior exampl
To be successful at anything in life, whether it be online or off, takes hard work, determination, and effort. Not many of us cruise through life, but there is a perception that it is easy to cruise online to massive success and riches. This perception could not be further from the truth.Becoming successful online is a process much like everything else in life. You do not run before you walk and you do not succeed before you fail.When you learn how to do something you try and try again before you ultimately get it right and succeed. It is from these little failures that we are able to learn from time and time again. So, in essence, without failure you cannot succeed.The same holds true in the online world. You must
3) KEYWORDS / METATAGS MUST APPEAR IN THE BODY OF THE PAGE
Of course, it is impossible to list all the keywords or metatags in the page title. Although it is possible for any keyword or metatag to be recognized by the search engines, I have found that very often this is not the case. In fact, I have found it absolutely critical to use the keyword or metatag in the body of the page - the more prominentely the better. A keyword or keyphrase used as a section header has a much greater chance of being recognized than a metatag buried in descriptive text.
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior exampl
Internet marketing is such an incredible way to make money, and it is especially nice because you can work it from home, day or night – you can generally work anywhere you can get an internet signal.But do not mistake freedom with not having to work. You still have to work, if you want to produce an income. It is basically the law of conservation – you cannot get more out of something than you put into it. Now, with internet marketing, you have leverage – but it is not a free ride.One thing that is absolutely critical when you are working online (or when you are working anywhere, for that matter) is time management. You must set aside the time to make your online business succeed. Only you can determine how much time
4) KEYWORDS / METATAGS MUST MOVE FROM GENERIC TO SPECIFIC
Although the keywords necessary to get a page listed must be unique, search keywords must run the gamut from narrow to broad if the page is actually to be found during a search. I have found that splitting the metatags between branded and generic gives the best opportunity of achieving the broadest results. Using our prior example, the list of keywords might include: sunglasses, polarized sunglasses, luxury polarized sunglasses, men's luxury polarized sungasses, Foster Grant polarized sunglasses.
5) WEBPAGE MUST BE LISTED OR KEYWORDS / METATAGS WON'T WORK
Unfortunately, if a particular webpage is not picked up by the search engines none of the keywords/ metatags associated with that page will be effective and no results will be returned for your page even if other pages in the website are listed that do share those same keywords/metatags.
6) YOU MUST SUBMIT EACH PAGE OF YOUR TO EACH OF THE MAJOR SEARCH ENGINES IN ORDER TO BE LISTED - AND IT DOES NOT COST ANYTHING!
It is not enough to submit your home page to the search engines. If you hope to get exposure of all your products and activate all metatags each webpage of a site must be listed. This requires persistance but is not complicated. Google, Yahoo and MSNSearch each have free mechanisms to load pages to the web. Google page add: http://www.google.com/addurl/?continue=/addurl Yahoo page add: http://submit.search.yahoo.com/free/request MSNSearc&h page add:http://search.msn.com/docs/submit.aspx?FORM=WSDD2
7) IT CAN BE DIFFICULT TO GET ALL THE PAGES OF A WEBSITE LISTED
Even if you've done everything right, the search engines are likely not likely to list all the pages of the site. In addition, each search engine updates its listing on different schedules. Google is the most difficult search engine in which to get pages listed and to keep pages listed. Don't be discouraged but rather expect you will have to repeat the process.
8) CONTINUE SUBMITTING PAGES ON A WEEKLY BASIS UNTIL ALL PAGES ARE LISTED & KEEP LISTING AS PAGES FALL OFF
With persistance, all of the pages of a website can be listed simply be resubmitting the missing pages in the same manner in which they were listed originally. It should be noted, however, that pages do tend to fall off search engine listings and it will be necessary to relist those sites. There are services available who can perform these services for a fee but I have found it just as effective to use the free submission process.
9) TEST YOUR PAGE RANKINGS AND METATAGS
Testing your page
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/80093/casualarticles-10-Things-No-One-Ever-Told-Me-About-Getting-My-Web-Site-Listed--I-Had-to-Learn-On-My-Own.html">10 Things No One Ever Told Me About Getting My Web Site Listed - I Had to Learn On My Own</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/80093/casualarticles-10-Things-No-One-Ever-Told-Me-About-Getting-My-Web-Site-Listed--I-Had-to-Learn-On-My-Own.html]10 Things No One Ever Told Me About Getting My Web Site Listed - I Had to Learn On My Own[/url]
Related Articles:
How to Influence People: Three Persuasion Techniques for Making Your Sales Soar
Touchpoint Tuesday: 7 Unforgettable Follow-Up Approaches
Bookmark it:
|