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Casual Articles - Marketing To Teens & Tweens - The Big Payoff
~~~ About Autodesk and AutoCAD ~~~For many years now, the CAD drafting software industry has been dominated by the a single piece of outstanding software: AutoCAD.AutoCAD is a CAD platform designed by Autodesk, Inc, and arguably the most-used (and most respected) program of its kind. AutoCAD is used to make a computer draw two and three-dimensional technical drawings such as those used in building construction and product manufacturing.AutoCAD has been steadily evolving over the years to be seamlessly compatible with the rest of the software universe. For instance, in its latest version, drafting team members scattered over the globe can collaborate effortlessly over the
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketin
While training and observing groups as a corporate trainer and team builder over the past few years, I am always amazed at how a group of strangers gel and become a team in a matter of hours. Groups on teambuilding retreats can become closer to each other in one day than some people do in years of working with each other in offices. The major reason I attribute the success of these groups to and the way they gel is the use of “fun”.Plato said ”you can learn more about a person in an hour of play than in a year of conversation.” Fun is also a great way to increase employee retention, sales, motivate and inspire your employees. Who ever said that “we keep work and play separated” could
Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.
What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.
Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.
Properly done, that can develop a positive relationship between tweens and teens and your business, positioning you for future long term success.
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach kids with messages saying, “when you’re old enough to drink or smoke, please use our brand.”
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she deserves a break today.” Dad lamely completes the deal as chauffeur and treasurer.
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketing
"Success is about who you become. The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit." -Jim RohnAs a solo-entrepreneur you’re either starting a new business or intending to grow your existing business. Aside from getting the most obvious systems in place – technology, business and marketing plans, defining your product or services, and finances, what else is needed to be successful?Self-Investment!Companies have been bringing in corporate trainers for years. It’s good business to invest in programs that teach employees how to be b
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach kids with messages saying, “when you’re old enough to drink or smoke, please use our brand.”
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she deserves a break today.” Dad lamely completes the deal as chauffeur and treasurer.
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketin
Lanyards are a very useful invention in our every day lives. If you think about it some of the most simplest conceptions ever made have the greatest impact on our daily lives. Consider the spoon with a fork. They are actually very uncomplicated in design and yet you cannot really live without them (if you're not a caveperson that is).Lanyards are deceptively simple, in fact their very usage is limited only to your imagination. Not only can use them as a neck chain to hold your keys, your wallet, your photo ID, your identification card, or even your grocery list, but did you also know that Lanyards can be used in industry as well? Lanyards are used to carry things beyond everyday convenie
A majority of 18 to 24 year olds eat most meals in fast food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketin
One of the best things about the 5K business model (a business you start for $5,000 or less) is that it is tailored for people who want to be their own boss, live their lives on their own terms, enjoy their work thoroughly, and still make a tidy profit. Though the popular notion is that you want start a new business because you want to make pots of money, there are thousands of people who are motivated by the flexibility and freedom a small business offers more than financial growth.But if you have ever picked up a book on starting and running a small business, you know most of them are written for people who want to start small but grow big. Almost all of these books talk about taking l
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but what’s really at stake here for me, as a business person? Plenty! There are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketin
There are several different forms of business organizations available. This refers to the legal arrangements of the business. The form you choose for your business is the form that best suits your purposes. There are different legal and tax implications of each. The three forms are sole proprietor, partnership and corporation.A sole proprietor is an individual who is in business for himself. He supplies all of the skill, knowledge and capital for the business. He performs all of the business functions associated with the business. He receives all of the profit which is taxed at individual income tax rates. He also bears all of the liability. There is no distinction between his perso
Coneheaded, permissive Doctor Spock mushiness prevails in many homes (“the children are our friends and we dare not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows.
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketing futurists think that today’s tweens can eventually replace boomers financially, since tweens are extremely quality and brand conscious and are very glib spenders.
That being the case, why shouldn’t long term marketers start cultivating tweens now?
While we deplore the decline in effective parenting, my business believes that we should start relationship building with tweens and teens right now to help create our long term business success for these reasons:
1. Tweens and teens are excellent practioners of “viral marketing,” today’s term for word of mouth advertising. This is a cost-efficient way to communicate.
2. Tweens and teens are unaware of the benefits of self-employment, since parents often don’t know these things and most schools are still creating employees suitable to staff the Industrial Revolution, which no longer exists.
Tweens and teens need to learn about selling, business planning, and how to develop themselves personally and professional to be successful self-employed persons.
3. Since 10 year old boys know what kind of car they want, they should learn from marketers now how to take care of a car--specifically, which products and services they'll need.
Now what is my busines doing to start communicating with tweens and teens?
We’re taking the Tony Bennett approach. Explaining Tony’s career resurgence, his son and manager, Danny, said, “We didn’t make it cool to be Tony Bennett. We put him in places where it was cool to be.”
These include Tony in concert with BB King, the late Ray Charles, David Letterman’s Show and appearances on the Simpsons—to name a few.
So, we’re starting to put my business and myself in tween and teen places where it’s cool to be.
John just got a “space” in the wildly popular with tweens and teens www.myspace.com website.
In just one week, he’s been contacted by a local computer service and repair firm and a lady selling mortgage refinancing.
John has added Internet Messenger, because IM is very popular with younger generations, as is text messaging, especially tweens and teens.
Major portals recently launched their versions of www.myspace.com. John has created “spaces” there as well.
And one consulting professional is teaching clients how to mine existing portal directories to find busines
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