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Casual Articles - A Guide to Website Promotion -- Part One
“I hate cold calling!”Of course you do. It’s the worst way to generate qualified business leads, it’s the hardest form of selling, and it’s often tasked to those who are least qualified to do it. It usually leaves you disheartened with its minimal results. But, unfortunately, there’s no way around it: sometimes it must be done.“So how can I make the most of a cold call?”Determine your objectiveSalespeople cold call for all sorts of reasons:To gain information about the decision makers. These are known as “content-focused” web pages and they will rank higher in the search engines results.
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to
The definition of insanity has been said to be, "doing the same things and expecting different results."Yeah, I can see that. Especially when it comes to internet marketing. If really doesn't matter if you're and affiliate marketer, service provider, infopublisher... or whatever. It doesn't matter if you sell ice cubes, llama products, homemade candles, or an ebook of poems. You need to publish an ezine. Period.I've been in great coversations with clients about the importance of an ezine and then I've been, like just recently, inv
Here is a list of website promotion strategies you need to consider if you want a successful online business.
1. Search Engines Strategies
Probably the most important website promotion strategy is to ranking high for the relevant keywords on the main search engines. The most important search engines are: Google, Yahoo, MSN, Ask and AOL. Each has a different algorithm to index a web page, but all still consider the following factors:
Page title – describe what a web page is all about. When the search engines index a web page is the page title that appears hyperlinked on their results. Use keywords not just your company name. And don’t ignore the importance of a good page title: this is your identity on the search engines.
Description – don’t use keywords you don’t have on the web page, as this might hurt your ranking. Not all search engines index the META description, but all “spider” it to determine the relevancy of your web page. Write a logical description: when indexed, it appears under your hyperlinked title in the search engine results. It is the second element of identity on the search engines.
Use header tags H1, H2 etc. Include the targeted keywords in these tags. Headers and sub-headers are as important for the search engines as they are for your visitors. Headers help both search engines and visitors to determine page relevancy.
Place your keywords carefully in your text. Usually place the most important keyword phrases in the first paragraph of your text. No stuffing. Write the as they come naturally to express an idea. And remember that Google might penalize you if you have a keyword density higher than 1,5%.
Use keywords in your links. Once again: no stuffing. Just write a short description of the web page you are linking to. This description has to be related to the topic of the page. Don’t try to mislead the search engines and definitely don’t mislead your visitors!
Submit your website to minor search engines as well. You don’t need to submit your site to Google or Yahoo: they will come to you. But you do need to submit your website to other search engines such as Scrub the Web, Subjex, Alexa, Aeiwi, ExactSeek, mamma, Burf, Dogpile and so on. Some are free, some require a submission fee. It really depends on what you need and what financial possibilities you have, but having your website indexed in as many search engines as possible cannot hurt.
Use sitemaps to help the search engines spider your web pages better.
Develop a separate web page for each of your services and optimize it for one or two of the most important keyword phrases. These are known as “content-focused” web pages and they will rank higher in the search engines results.
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to c
You built your website. You polished it, optimized it, you have all the Meta tags, Title tags and keywords up to par. What do you mean you still aren’t getting visitor?Well maybe it’s time for some off-site optimization.Do you want?Targeted trafficIncrease TrafficHigher Profits Well if you are serious about gaining more visitors, then you can. You want to make sure that both your on-site and off-site is working for you.How can you improve your off-site SEO? Well here are a few th
Description – don’t use keywords you don’t have on the web page, as this might hurt your ranking. Not all search engines index the META description, but all “spider” it to determine the relevancy of your web page. Write a logical description: when indexed, it appears under your hyperlinked title in the search engine results. It is the second element of identity on the search engines.
Use header tags H1, H2 etc. Include the targeted keywords in these tags. Headers and sub-headers are as important for the search engines as they are for your visitors. Headers help both search engines and visitors to determine page relevancy.
Place your keywords carefully in your text. Usually place the most important keyword phrases in the first paragraph of your text. No stuffing. Write the as they come naturally to express an idea. And remember that Google might penalize you if you have a keyword density higher than 1,5%.
Use keywords in your links. Once again: no stuffing. Just write a short description of the web page you are linking to. This description has to be related to the topic of the page. Don’t try to mislead the search engines and definitely don’t mislead your visitors!
Submit your website to minor search engines as well. You don’t need to submit your site to Google or Yahoo: they will come to you. But you do need to submit your website to other search engines such as Scrub the Web, Subjex, Alexa, Aeiwi, ExactSeek, mamma, Burf, Dogpile and so on. Some are free, some require a submission fee. It really depends on what you need and what financial possibilities you have, but having your website indexed in as many search engines as possible cannot hurt.
Use sitemaps to help the search engines spider your web pages better.
Develop a separate web page for each of your services and optimize it for one or two of the most important keyword phrases. These are known as “content-focused” web pages and they will rank higher in the search engines results.
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to
One of the most powerful things you can do to promote your business or project to the general public is to secure publicity at the local, regional and national level. Very few people know how to get publicity, how to write a press release, where to send it to get the right decision-maker looking at it to book an interview. Getting publicity is not that difficult if you know how to write a professional press release and where to send it for coverage.The reason people get publicity is that they have done something worthwhile, something b
Place your keywords carefully in your text. Usually place the most important keyword phrases in the first paragraph of your text. No stuffing. Write the as they come naturally to express an idea. And remember that Google might penalize you if you have a keyword density higher than 1,5%.
Use keywords in your links. Once again: no stuffing. Just write a short description of the web page you are linking to. This description has to be related to the topic of the page. Don’t try to mislead the search engines and definitely don’t mislead your visitors!
Submit your website to minor search engines as well. You don’t need to submit your site to Google or Yahoo: they will come to you. But you do need to submit your website to other search engines such as Scrub the Web, Subjex, Alexa, Aeiwi, ExactSeek, mamma, Burf, Dogpile and so on. Some are free, some require a submission fee. It really depends on what you need and what financial possibilities you have, but having your website indexed in as many search engines as possible cannot hurt.
Use sitemaps to help the search engines spider your web pages better.
Develop a separate web page for each of your services and optimize it for one or two of the most important keyword phrases. These are known as “content-focused” web pages and they will rank higher in the search engines results.
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to
Perhaps the most common theme I’ve heard in working with business owners or managers is that they rarely have time to plan for the future. They are so busy with day to day tasks and responsibilities, just getting through their weekly “To Do” list or fighting fires consumes all their time and energy, and then some.Business owners often tell us that effective marketing strategies are not in place. Why? Because they are too busy selling. New products and services are not being developed. Why? Because they are involved in the delivery
Submit your website to minor search engines as well. You don’t need to submit your site to Google or Yahoo: they will come to you. But you do need to submit your website to other search engines such as Scrub the Web, Subjex, Alexa, Aeiwi, ExactSeek, mamma, Burf, Dogpile and so on. Some are free, some require a submission fee. It really depends on what you need and what financial possibilities you have, but having your website indexed in as many search engines as possible cannot hurt.
Use sitemaps to help the search engines spider your web pages better.
Develop a separate web page for each of your services and optimize it for one or two of the most important keyword phrases. These are known as “content-focused” web pages and they will rank higher in the search engines results.
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to
All too many people set out to write their resume with the greatest intentions and then they appear to feel perhaps inadequate and they doctor it up a bit. The problem we find and this is relatively an innate characteristic is that once a human embellishes one item, they are twice as more likely to do it again, and so on. Meaning that they indeed end up with an over exaggerated resume within no time.This is indeed problematic for employers who must sift through all the BS and then determine if the applicant is lying and committing fraud
2. Linking Strategies
Links are really important: they bring traffic, boost site popularity, help your website rank higher in the search engines, increase your page rank etc. When a very popular website links to your website, that will boost your website’s popularity too.
Submit your website to the most important directories: try dmoz, Yahoo directory, Best of the Web, About and Business.com.
Submit your website to specialized directories or industry related directories.
Exchange links. Remember to write a different description and title for each link you submit somewhere. Link solely to complementary sites. Google doesn’t look for just any links, but for quality links.
Write articles and submit them in article directories or distribute them to editors as free content for newsletters or other websites. Remember to ask in exchange a back link to your website. This helps getting “one way” links, really important for increasing your rankings.
Host a business blog on your website. A blog will increase the PageRank of your website if you give people a reason to link to it: quality content.
Press releases could bring you very valuable links as well. Use a reliable news release service, such as PR Web.
Next you’ll learn what traditional strategies might help and why email strategies are so important.
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