Casual Articles - Internet and Businesses Online

Get More Clients Networking
Most of the small business owners I know (and I know a lot of them) are not really happy with the return they get from their networking. They keep going because there is a positive return, but they want more. There are easy actions you can take to improve your return!One of the most important things to remember for most small business owners is NOT to sell your product/service at the meeting. You're selling the appointment! For example, I give a fr'ee coaching session – that's what I focus on selling at the meeting. If you have a Mary Kay business, you are selling the fr'ee facial. Perhaps you are trying to build your list for your email newsletter, in which case you are selling the fr'ee newsletter. Find a way for people to sample your product, and ‘sell' the sales meeting – whatever form that takes.Before you even enter the room, set an intention. What do you expect to gain at this meeting? Collect business cards from 4 potential strategic alliance partners, make 2 sales meeting appointments, give out samples to 12 potential

, which you are about to fill with...

III. The Benefits You Deliver

A benefit is anything that will make your customer's life better by using your product or service. This is the payoff, and the crucial section of your home page where you must deliver the goods. Take a good look at what you are promoting, and then...

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

After finishing this 'brain dump', go back and prioritize. Don't prioritize as you go, because that will inhibit you. List first, order second. (NOTE: consider using a powerful benefit as a text link leading to your sales letter.)

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

The benefit-rich sales letter always closes the sale. It builds upon what you have promised to deliver on your home page, answers any objections or questions your readers may have and fully justifies the price you ask. On this page longer copy will outsell shorter copy, so make a complete sales pitch from start to finish.

Point Of Sale Advertising Is 36% Less Effective Than It Could Be
How I loathe those awful, cheesy pages promoting the "secrets" of point of sale advertising. They usually offer nothing more than common knowledge with a bonus picture of a slick, 1980’s suited guy grinning at you.However, this page will try to inform you about exactly that: a “secret” market of 210,000 shoppers every 2 weeks (that’s 34,000 more shoppers more than Tesco’s) that most point of sale advertisers completely overlook.I am talking about Motorway Service stations. 1 of these stations attracts 22 times the footfall of high street branded convenience stores. The stations have all your familiar shops: Boots, WH Smith, M&S Food, Burger King, The Body shop, in short: practically every shop you can find in your local shopping centre.The average spend at CTN’s for every visit at a Motorway service station is ?5 compared to ?3.06 a head at conveniences stores. The logic is simple: if the average person spends ?1.94 more at a service station, and they attract 22

Your Web site has a single motive:

To 'ignite' your visitors to take action.

This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage, or force, or ask them to.

This will impact the 5 prime elements working together in any excellent income-generating Web site: the mechanics, content, interactivity, design and optimization. Right now, let's focus on the mechanics of writing content that sells.

Here is a simple formula for a Web site that sells which you can readily adapt to meet your needs. Use it as a jumping-off point for your income-generating Web presence.

You'll find it goes against the current vogue online for the single-page, long-scrolling salesletter on the home page leading to an order form. But think of it this way:

Your home page can be like an interesting magazine index, or magazine cover listing provocative headlines. You should offer enough compelling information here so that any visitor is forced to go deeper into your site. They've got to click through. They just can't hold themselves back.

A good home page should be a clear call to action. But it also can't go on for too long or you will put your visitors off. Go ahead and use different benefit subheadlines and link phrases that pull readers to your sales page. Start with...

I. The Benefit-Rich Headline

A strong, enticing headline is the single most important element of your Web marketing copy formula. It is the opening statement and first impression you make.

Because Web pages load from the top down, place your headline right at the top of the page so it can be read while the rest of the elements fall into place. If you have a lot of graphics that need to load, your headline should give your site visitors enough reason to wait.

Imagine your Web page is a blind date for every first-time visitor who comes to your site. Your headline MUST make the right first impression immediately, or new visitors will want nothing more than to click away as fast as they can.

Obviously your headline cannot be all things to all people (and you wouldn't want to date everyone either...), but it can and should speak directly to those people you most want to reach.

Your headline has these tasks: to ARREST the attention of your target market. To GRAB your reader by the collar so they have no choice but to read on.

If your target market is 'doctors', then use the word 'doctors' in your headline. There's a funny saying:

"Enough about you... let's hear about me."

That's your site visitor talking. These words tell you everything about how to craft your headline, and the more specific and targeted you make it, the better.

Your headline should serve as an ad for the rest of your Web copy, clearly delivering a 'distilled' version of what they are about to discover in the body of your text.

Did you know?

o Only one out of five people get beyond the headline to read the rest of the Web page

o You have 30 seconds or less to make a positive impression, or your site visitor will click away

o The right wording in your headline can increase your sales conversion rate by 1700%

It's really true.

Studies show the right headline can increase response to an offer exponentially, which is a good reason to test different headlines until you find your 'killer'. Once you've got it, it's the key to your success. So spend the time to make your headline work. Here's how to find the right headline:

Tell your target audience the single most important benefit you are offering them.

That's it!

State a powerful benefit in your headline that clearly enhances THEIR LIVES, using power words such as: 'Discover'; 'Announcing'; 'Breakthrough'; 'Facts'; 'New'; 'Now'; 'Yes'; 'Sale' - all words that are active, grab the attention of prospects, and promise them something (the two words of most value to your customers are 'You', and 'Free').

Finally, keep in mind that your customer is never buying a product or service. They are actually buying a key benefit that will make their life better.

II. The Value Proposition for Your Customer

Immediately after your headline comes the opening salvo of text on the page - the value proposition. This 1-3 paragraph section is all about your target customer. Either it states their current situation, and 'ain't it awful', or it reveals a dream they have about what their life could become: 'If only...'

To write it, go back to the roots of the product or service you are offering. Why does it exist in today's world, and what good does it do your target customer? Ask yourself why you sell it, and perhaps why you got involved with it in the first place. Be idealistic. The proposition section of your home page sets up a kind of vacuum, which you are about to fill with...

III. The Benefits You Deliver

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

Resume Objectives - Writing A Resume Objective That Impresses
When writing your resume objective you need to be very clear and concise regarding the job, job title, or career that you are qualified for. You need to be specifif and avoid general catch all terms such as 'I am seeking a management position.' What the heck does that mean?'I am seeking a managerment position' could mean almost anything. Besides not telling your potential employer anything about the job you are looking for or what you are qualified to do, it also send a very negative signal. It tells your potential employer that you are desperate for a job and pretty much willing to take anything that comes your way.Nobody wants to hire someone like that. At least not if the position is anything above a temporary position or entry level. Even in those cases, you will be better off with a clearly defined resume objective.When putting together your resume objective (and your entire job search, for that matter) you need to think like a marketer. This means being very targeted about what you are selling (yourself)

selves back.

I. The Benefit-Rich Headline

A strong, enticing headline is the single most important element of your Web marketing copy formula. It is the opening statement and first impression you make.

Obviously your headline cannot be all things to all people (and you wouldn't want to date everyone either...), but it can and should speak directly to those people you most want to reach.

Your headline has these tasks: to ARREST the attention of your target market. To GRAB your reader by the collar so they have no choice but to read on.

If your target market is 'doctors', then use the word 'doctors' in your headline. There's a funny saying:

"Enough about you... let's hear about me."

That's your site visitor talking. These words tell you everything about how to craft your headline, and the more specific and targeted you make it, the better.

Your headline should serve as an ad for the rest of your Web copy, clearly delivering a 'distilled' version of what they are about to discover in the body of your text.

Did you know?

o Only one out of five people get beyond the headline to read the rest of the Web page

o You have 30 seconds or less to make a positive impression, or your site visitor will click away

o The right wording in your headline can increase your sales conversion rate by 1700%

It's really true.

Tell your target audience the single most important benefit you are offering them.

That's it!

Finally, keep in mind that your customer is never buying a product or service. They are actually buying a key benefit that will make their life better.

II. The Value Proposition for Your Customer

III. The Benefits You Deliver

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

7 Ways To Monetize Your Newsletter
If you have your own in-house list of subscribers who subscribe to your newsletter, then this newsletter should fulfill two main objectives. Firstly, it should provide valuable content to your subscribers, so that they actually look forward to receiving your newsletter (and stay subscribed), and secondly, unless you're writing for fun, it should produce an income for you as the writer of the newsletter.This is the area I want to focus on in this article and listed below are seven methods that you can use to successfully monetize your newsletter or ezine.1. Promote ProductsThis is the most obvious way - promoting your own products, and providing endorsements and recommendations of other products that you can earn affiliate commissions from. Try to promote a few products where you can earn either recurring commissions, for example monthly membership sites, web hosting etc, or products or programs that can earn you commissions on two or more levels through subaffiliates or downline members, to create long-term residual income strea

RAB your reader by the collar so they have no choice but to read on.

If your target market is 'doctors', then use the word 'doctors' in your headline. There's a funny saying:

"Enough about you... let's hear about me."

That's your site visitor talking. These words tell you everything about how to craft your headline, and the more specific and targeted you make it, the better.

Your headline should serve as an ad for the rest of your Web copy, clearly delivering a 'distilled' version of what they are about to discover in the body of your text.

Did you know?

o Only one out of five people get beyond the headline to read the rest of the Web page

o You have 30 seconds or less to make a positive impression, or your site visitor will click away

o The right wording in your headline can increase your sales conversion rate by 1700%

It's really true.

Tell your target audience the single most important benefit you are offering them.

That's it!

Finally, keep in mind that your customer is never buying a product or service. They are actually buying a key benefit that will make their life better.

II. The Value Proposition for Your Customer

III. The Benefits You Deliver

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

Getting Leads
How many leads do you pass on?As a reminder, you must give a lot before you can expect any leads from the group. You must be able to define your best customer, give your pitch and describe what you do best. On top of this you must gain credibility. Then how do you know how many leads to expect? If you have done your homework, you will have a good idea about the expectations of each member in the group. If the group does an average of 1 lead per person in the group per week, then you have hit a high note. The biggest problem with getting a lead is the fact that you do not know whether that lead is actually qualified to buy your product or service.Once you are an older member, you can expect to get more leads and better leads. You should make sure that the leads you do get are ones where you get an introduction. Without the introduction, the lead may as well be a cold call. Sometimes people bring in leads that have a potential but it has not been stated that they are looking for a particular product or service. You want to make sure that

ant benefit you are offering them.

That's it!

Finally, keep in mind that your customer is never buying a product or service. They are actually buying a key benefit that will make their life better.

II. The Value Proposition for Your Customer

III. The Benefits You Deliver

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

5 Tips to Consider Before You Quit Your Job to Start a Business
Leaving your job to start a business is a major step in your life. There are many things to consider, here are five tips.1. Try talking to others who have taken a similar path to the one you are considering taking.These people are facing or have faced many of the same problems and issues that you might encounter. They can be a gold mine of information. They can also give you suggestions for insurance, and references for attorneys and tax professionals. They can also tell you about trade groups, associations or conventions. Not a resource to overlook.2. If you do leave your workplace, try to leave on the best of terms, with your reputation solid and intact.If you set up your business in an industry that supplies your old profession, you may find that your best customer is your old company. Do not burn any bridges.If your business does not work out and you need to get back into the job market you will need references. Get good references BEFORE you leave your job. While you still have a lot of goodwill and ever

, which you are about to fill with...

III. The Benefits You Deliver

Write down each and every benefit you can, with no thought about which is the most important. You'll order them later. Write down everything that can possibly do your customer some good. Everything.

On your home page you will clearly state the top benefits you deliver, but you'll expand upon them in...

IV. Your Benefit-Rich Sales Letter

Here are 10 key formatting tips that will keep your prospects reading so you can close the sale.

1. Break up the copy of your sales letter into short copy paragraphs. A single-sentence paragraph can make a striking point.

2. Use Headlines and sub-headlines.

3. Use Bullets, numbers, and dashes (-) to further break up copy, allowing plenty of white space to make reading your offer even easier on the eye.

4. Use Arrows (-->), boxes, color or shading, graphics, indentations, bold lettering, CAPITAL LETTERS, italics, and punctuation!! Note: use a light touch here, rather than the 'HIT them over and over 'til they beg for mercy!' approach.

5. Give customers Premiums. Over-deliver on the offer that first interested your prospective customer any way you can. The goal is to give your customers far more perceived value than they actually pay for. Premiums can add tremendous value to your offer without substantially increasing your cost of delivery.

6. Emphasize the word FREE wherever it applies.

7. Use fast-loading Graphics that actively support your message. Avoid generic clip-art 'success' graphics if you can.

8. Provide Testimonials. If you don't have them, give your product or service away and gather some immediately. It's a suspicious world, and you need other people to validate your offer.

9. Urge 'Immediate Action'. State a time limit to your offer (note: many marketers offer their premiums only if prospective customers buy within a window of 3-14 days).

10. Make an iron-clad Guarantee. Do what you can to over-deliver in this area, too - a guarantee that is better than your competitors offer is a powerful selling point.

Finally, here is the progression people actually follow when they read:

a. The Headline

b. Any Captions for Photos or Drawings

c. Any Large Text Subheads

d. The PS

e. Ordering Information and Price

f. (Finally!), the Actual Text itself

Which means, spend the time to buff and polish each of these elements for your target audience. The better you know these people and 'how badly they hurt', the more sales you will make from your income-generating Web site.

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Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on and on. Has the question, Now what? ev...

1. Size of the Html emails: Size does matters. If the emails are bulky, spam filters think they are spam. So they will be deleted or directed to junk folder. Better be less than 20 kb.

Creating a product is one of the most exciting yet exhausting jobs in the line of business. The challenge of crafting a product with perfect information on it is raised at a high tone because of the details that you have to take into consideration in creating a product.

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