e advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to qua

How many Adwords books have you bought? Three? Five?

Let me list the ones I own: Adwords Killer, Adwords Miracle, Adwords180, Adwords Kung Fu, Google Cash and Wealth Wizard, Beating Adwords, Perry Marshall’s Definitive Guide and also Mr.X’s Adwords Black Book.

You might also throw in Day Job Killer and Affiliate Project X. And I probably forget some.

It used to be that Adwords was to online marketing what Traffic Equalizer was to Spam. It was just that easy to make money.

Nowadays people question themselves before getting into the market because it seems to have gotten so much more competitive.

Which leaves me to wonder if they are playing with the same parameters I am. Perhaps I’m just lucky but I’ve had only 2 losing campaigns in nearly 6 months. Direct links, squeeze pages and reviews, I do it all and it produces like clockwork.

I think it’s more than luck though. It’s something simple that almost everyone likes to ignore.

Let’s reduce the number of guides to those I would buy again, leaving out those that bring nothing more to the equation:

Adwords Miracle: The best overall introduction, covering everything there is to know, explicating it on video, with updates extra sections and more. Beating Adwords loses out by a hair.

Definitive Guide by Perry Marshall: Perry is one of the marketers I respect the most. Definitive Guide is not gimmicky in the least. It’s incredibly complete, well written and has some marketing advice you don’t find in the other books. If you’re a merchant or want to build a true long term business out of your affiliate campaigns, you can’t ignore this book. At $47, it’s pretty close to being a steal.

Adwords180: A fresh new approach that has a lot of people going “wow”. A bit expensive for only one tip. Very cheap when you consider what that method can bring you in return.

Black Book: Sold out. If you missed, that’s quite unfortunate. A true classic, a pioneer: way ahead of its time. Those that bought it got a jump on the market and cleaned out.

Adwords Killer: Could take the cake in many categories and replace some of the above if I had to shorten the list.

It shows you how to use the content network and how to grow your keyword lists in a way I hadn’t really thought of. This is very smart as you gain access to a completely new market sector, one in which you will have total leeway since competitors will not have the brains to find you here.

And finally, for Quality Score.

This issue puts almost all Adwords advertisers to sleep. It’s not flashy, it’s not jazzy. It doesn’t slay any gurus, nor does it slap them.

What it does do is help you dominate your competition, and that’s not hype.

I’ve gone into some markets where there are 20 or more advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to qual

’m just lucky but I’ve had only 2 losing campaigns in nearly 6 months. Direct links, squeeze pages and reviews, I do it all and it produces like clockwork.

I think it’s more than luck though. It’s something simple that almost everyone likes to ignore.

Let’s reduce the number of guides to those I would buy again, leaving out those that bring nothing more to the equation:

Adwords Miracle: The best overall introduction, covering everything there is to know, explicating it on video, with updates extra sections and more. Beating Adwords loses out by a hair.

Definitive Guide by Perry Marshall: Perry is one of the marketers I respect the most. Definitive Guide is not gimmicky in the least. It’s incredibly complete, well written and has some marketing advice you don’t find in the other books. If you’re a merchant or want to build a true long term business out of your affiliate campaigns, you can’t ignore this book. At $47, it’s pretty close to being a steal.

Adwords180: A fresh new approach that has a lot of people going “wow”. A bit expensive for only one tip. Very cheap when you consider what that method can bring you in return.

Black Book: Sold out. If you missed, that’s quite unfortunate. A true classic, a pioneer: way ahead of its time. Those that bought it got a jump on the market and cleaned out.

Adwords Killer: Could take the cake in many categories and replace some of the above if I had to shorten the list.

It shows you how to use the content network and how to grow your keyword lists in a way I hadn’t really thought of. This is very smart as you gain access to a completely new market sector, one in which you will have total leeway since competitors will not have the brains to find you here.

And finally, for Quality Score.

This issue puts almost all Adwords advertisers to sleep. It’s not flashy, it’s not jazzy. It doesn’t slay any gurus, nor does it slap them.

What it does do is help you dominate your competition, and that’s not hype.

I’ve gone into some markets where there are 20 or more advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to qua

complete, well written and has some marketing advice you don’t find in the other books. If you’re a merchant or want to build a true long term business out of your affiliate campaigns, you can’t ignore this book. At $47, it’s pretty close to being a steal.

Adwords180: A fresh new approach that has a lot of people going “wow”. A bit expensive for only one tip. Very cheap when you consider what that method can bring you in return.

Black Book: Sold out. If you missed, that’s quite unfortunate. A true classic, a pioneer: way ahead of its time. Those that bought it got a jump on the market and cleaned out.

Adwords Killer: Could take the cake in many categories and replace some of the above if I had to shorten the list.

It shows you how to use the content network and how to grow your keyword lists in a way I hadn’t really thought of. This is very smart as you gain access to a completely new market sector, one in which you will have total leeway since competitors will not have the brains to find you here.

And finally, for Quality Score.

This issue puts almost all Adwords advertisers to sleep. It’s not flashy, it’s not jazzy. It doesn’t slay any gurus, nor does it slap them.

What it does do is help you dominate your competition, and that’s not hype.

I’ve gone into some markets where there are 20 or more advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to qua

ler: Could take the cake in many categories and replace some of the above if I had to shorten the list.

It shows you how to use the content network and how to grow your keyword lists in a way I hadn’t really thought of. This is very smart as you gain access to a completely new market sector, one in which you will have total leeway since competitors will not have the brains to find you here.

And finally, for Quality Score.

This issue puts almost all Adwords advertisers to sleep. It’s not flashy, it’s not jazzy. It doesn’t slay any gurus, nor does it slap them.

What it does do is help you dominate your competition, and that’s not hype.

I’ve gone into some markets where there are 20 or more advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to qua

e advertisers bidding on a brand name term that converts like crazy. Everything stipulates that they are paying nearly $1.5 dollars to get the top positions, dog fighting for clicks.

And there I appear; almost instantly grabbing the top spot, right above the organic results, paying less than half what it costs them.

Yes, my ads have high CTR, but that’s not enough to explain such a big difference. The explanation lies in my quality score. Google loves my pages. They are perfectly relevant and use all the right elements I need to be the teacher’s pet.

Is it glamorous? No. It’s simple and bland.

Adwords Killer showed me how clueless competitors in the Internet Marketing niche are when it comes to quality.

Sometimes the simplest and most straightforward things are worth ten times what the most advanced tricks are. There are no skills required here, only application. Perhaps that’s why people like to ignore this aspect of the game. Not me, and I’m being paid nicely for it.

If you can do one thing to improve your Adwords earnings, look to your quality score today, you’ll be surprised how strongly Google will reward you for it.