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  • Casual Articles - Steal That Ad! The First Step in Writing Effective Ads

    Restaurant Decor Ideas: Serve Unusual Framed Art with the Meal of the Day!
    If you feel your restaurant decor is drab, spruce it up with unusual framed art. Every wall can tell a story from the past, reflect a certain theme, or create the dining atmosphere you want for your patrons. There are paintings and posters to reflect almost any t

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to th

    Dealing With Truth In The Interviewing Process
    If you’re a sales professional and have had at least on career misstep, how do you deal with that when you’re interviewing for your next great job? This is an important question because we interview top sales candidates all the time and while there are many peop
    You've got your web site up and running. It's fully optimized. You've got a killer product or service. You want to promote your site with online ads, but you don't have money for a copywriter, and you've never written an ad in your life. Now what?

    Go surfing. Get out on the Internet and just look around, but pay particular attention to the ads you see. When one grabs your attention, stop. Read it again. Then again. Copy it into your text editor and really study it.

    Ask yourself: "What is it about this ad that yanked my eyeballs?"

    Was it the headline? How long was it? What action verbs were used? What was your gut reaction to the headline?

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to th

    Improving Your Search Engine Ranking
    The methods employed to increase your search engine rankings may seem complicated to you. You have probably avoided dealing with this issue. WELL - the time has come to face your website! A high search engine ranking for your website is so essential that if you h
    e money for a copywriter, and you've never written an ad in your life. Now what?

    Go surfing. Get out on the Internet and just look around, but pay particular attention to the ads you see. When one grabs your attention, stop. Read it again. Then again. Copy it into your text editor and really study it.

    Ask yourself: "What is it about this ad that yanked my eyeballs?"

    Was it the headline? How long was it? What action verbs were used? What was your gut reaction to the headline?

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to th

    Outsourcing - The Next Phase
    Industry analysts have been predicting for months that India’s capacity for taking in American outsourcing work is starting to stretch its limits. The government has always taken steps to restrain continuing growth, but now we’re seeing the American companies ta
    ention to the ads you see. When one grabs your attention, stop. Read it again. Then again. Copy it into your text editor and really study it.

    Ask yourself: "What is it about this ad that yanked my eyeballs?"

    Was it the headline? How long was it? What action verbs were used? What was your gut reaction to the headline?

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to th

    Atomic Clocks
    Time waits for no man. Keeping this mind, we set about inventing clocks to synchronize ourselves with lunar cycles. It was an impressive leap, beginning some 10,000 years ago when the Egyptians came up with sundials in 2100 BC. Sundials, or shadow clocks, first
    is it about this ad that yanked my eyeballs?"

    Was it the headline? How long was it? What action verbs were used? What was your gut reaction to the headline?

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to th

    4 Sales Strategies with Your Trade Show Exhibition Booth
    Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips o

    How long was the ad? What kind of words did it have in it? Did the ad writer use superlatives like greatest, best, etc., or was it straight forward, short and to the point? What about it piqued your curiosity?

    Did the ad have a strong call to action? Were you compelled to click on a link, or pick up the phone while reaching for your wallet?

    After you've answered these questions, look at the ad again, but this time ask yourself: "Can I adapt that ad for my own product/service?"

    What in the headline can be changed to reflect your product? What alterations can you make in the copy that applies to your business? What action do you want someone to take?

    Now that you've made the changes compare your ad to the original. Does it read the same, only with your product in place of he original product? If it

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