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Casual Articles - Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?
This week I coached a wonderfully lovely woman I’ll call Jill. She’s a bright woman, very compassionate and sweet. She’s at one of the corporations where I am an outside consultant/coach. This was our first meeting but within seconds I could tell she had a lot on her mind.. and her plate.She basically has to work 12 hour days 6 days a week to be able to keep up with her job. She’s highly in demand and is sp
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which
Have you ever participated on a Blog or an Internet forum and felt like there was a little bit of tribalism going on. Where people were ganging up on one another and calling them names and slandering them. Have you noticed that cyber tribalism is on the rise and many of these people are migrating now because they just want to live a better life in other places in the virtual world?Many of them are crossing
In this article we will be looking from the perspective of raising awareness of your web site through Search engines…
For starters a link is a clickable part of your web page that invariably leads to another web page. it can be a word a phrase, an image or any other visible element. we are all familiar with them otherwise you would not have found this article.
Soft Links are also known as scripted links, they don't exist until the page they are on is displayed, and then a small script on that page creates the link dynamically. these links are of no value from a marketing perspective, unless it is your intention to keep Search engine spiders away (there can be good reasons for this).
AVOID spending time getting links from people who only use soft links, they are wasting your valuable time.
Hard Links are written into the page they are always there no matter whether the user has scripting enabled or disabled, this is the most common form of link and the best. all search engines can find them and that's important from a marketing perspective. They come in two main flavours, Image or Text.
Image Links. When looking at a web page you may see some snazzy little pictures which seem to lead to some exciting or interesting little tidbit you want to find out about, So you click on it. That’s an Image link, But Beware Search engine spiders don’t have eyes. They are blind to the image. So they have to guess what the link is about. This guess is taken from the text around the image and from the page the image points to. But as good as they are spiders aren’t people and they get it wrong a lot.
Beware of Image links. Always fill in the “alt” text field and its best to back it up with a PROPER text link.
Text Links. These are hard links that are made up purely from text. No images scripting or other trickery. They are the original “Hyper Text” and where HTML (Hyper Text Markup Language) got its name. They are also for our purposes the most powerful marketing tool. People click on them more than any other type of link, Spiders follow them with ease. And more importantly they describe in just a few words what the target page is all about.
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which i
In dealing with clients and the public regarding their perception of public relations, we are continually amazed that people time and again equivocate publicity with press releases. In other words, write a press release, send it out and - poof! - you'll magically get publicity.Well, we're here to tell you that, despite what you've heard, that could not be further from the truth.Send
AVOID spending time getting links from people who only use soft links, they are wasting your valuable time.
Hard Links are written into the page they are always there no matter whether the user has scripting enabled or disabled, this is the most common form of link and the best. all search engines can find them and that's important from a marketing perspective. They come in two main flavours, Image or Text.
Image Links. When looking at a web page you may see some snazzy little pictures which seem to lead to some exciting or interesting little tidbit you want to find out about, So you click on it. That’s an Image link, But Beware Search engine spiders don’t have eyes. They are blind to the image. So they have to guess what the link is about. This guess is taken from the text around the image and from the page the image points to. But as good as they are spiders aren’t people and they get it wrong a lot.
Beware of Image links. Always fill in the “alt” text field and its best to back it up with a PROPER text link.
Text Links. These are hard links that are made up purely from text. No images scripting or other trickery. They are the original “Hyper Text” and where HTML (Hyper Text Markup Language) got its name. They are also for our purposes the most powerful marketing tool. People click on them more than any other type of link, Spiders follow them with ease. And more importantly they describe in just a few words what the target page is all about.
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which
Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fee.Everyone, including the attendees would be better off if people w
Image Links. When looking at a web page you may see some snazzy little pictures which seem to lead to some exciting or interesting little tidbit you want to find out about, So you click on it. That’s an Image link, But Beware Search engine spiders don’t have eyes. They are blind to the image. So they have to guess what the link is about. This guess is taken from the text around the image and from the page the image points to. But as good as they are spiders aren’t people and they get it wrong a lot.
Beware of Image links. Always fill in the “alt” text field and its best to back it up with a PROPER text link.
Text Links. These are hard links that are made up purely from text. No images scripting or other trickery. They are the original “Hyper Text” and where HTML (Hyper Text Markup Language) got its name. They are also for our purposes the most powerful marketing tool. People click on them more than any other type of link, Spiders follow them with ease. And more importantly they describe in just a few words what the target page is all about.
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which
We all remember the days when we opened our email accounts for the first time and then felt so special when we received emails from people we did not know. If you were anything like me, you probably spent hours opening emails, just to be sure that you did not miss out on an important message all the while getting lassoed into purchasing things I did not know I even wanted.As years went on, somehow getting o
Beware of Image links. Always fill in the “alt” text field and its best to back it up with a PROPER text link.
Text Links. These are hard links that are made up purely from text. No images scripting or other trickery. They are the original “Hyper Text” and where HTML (Hyper Text Markup Language) got its name. They are also for our purposes the most powerful marketing tool. People click on them more than any other type of link, Spiders follow them with ease. And more importantly they describe in just a few words what the target page is all about.
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which
Newer sellers often forget that there are some major costs associated with selling products on eBay. They quickly become excited when the auction sales start rolling in. However those who know how to amake money on eBay know that all of the costs associated with each item and the sale of that item must be comprehended before a seller can determine if a profit has been made.There is a long list of costs asso
Avoid using complicated sentences for your text links, use simple text. And most importantly use the words that people are going to search on as the text link.
eg:
Bad: Get your blue widgets here
So So : Get your blue widgets here
Good : Get your blue widgets here
Many people use the “here” word to indicate that the user needs to click here to get the blue widget, and most users understand this. But a search engine spider only sees the “here” word which is meaningless so it ignores the link. The smarter spiders will work out what the link is about the same as an image link, but its best not to force them to think, they do a better job just collecting information.
If you stick to the basics, Then Search Engine Spiders will deal with you kindly, If you don’t you may miss out on some very important traffic. Traffic that could make or break a website.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/79721/casualarticles-Soft-Hard-Text-Links--What-Does-It-All-Mean-And-Are-You-Using-Them-Correctly.html">Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/79721/casualarticles-Soft-Hard-Text-Links--What-Does-It-All-Mean-And-Are-You-Using-Them-Correctly.html]Soft, Hard, Text Links - What Does It All Mean And Are You Using Them Correctly?[/url]
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