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Casual Articles - The Name Game: Part 2
So you have written a great article on your area of expertise, but how are you going to distribute it?This is where many people fall over in the article publishing business. If you create an article and put it on your site people aren’t just going to turn up and read it.This reminds me of an old story I was told by a friend. When he was a child he decided to make chips and sell them to make some pocket money. He made the chips and set u
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and
S Corporation is an elective provision that permits small business corporations and their shareholders to elect special income tax treatment. In S corporation status, corporate income tax can be avoided and shareholders can claim corporate losses. These are domestic corporations that can avoid double taxation by electing to be taxed under Subchapter S of the Internal Revenue Code. The S corporation cannot have more than 75 shareholders. Only certain
Contrary to popular belief all of the great names have not already been taken. So, what are the components of a great name? While the answer varies a bit from industry to industry the following rules of thumb should be kept in mind:
1. Keep it short: Short names are more memorable, easier to design around, more suitable for domain names and e-mail extensions and possess a number of other advantages when contrasted with longer names. Another by-product of a short name is that it will likely be easier to spell.
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and t
Within a six year period Sir Christopher Bland managed to turn around the fortunes of a then ailing BT into a possible global player in the telecoms arena. His applause during the presentation of the latest figures is well deserved. He truly took a dead government department and pushed it into a new age business.So what happened to the Post Office? Nothing, of course, but that is not the point. Of course BT was operating in an environment of t
Contrary to popular belief all of the great names have not already been taken. So, what are the components of a great name? While the answer varies a bit from industry to industry the following rules of thumb should be kept in mind:
1. Keep it short: Short names are more memorable, easier to design around, more suitable for domain names and e-mail extensions and possess a number of other advantages when contrasted with longer names. Another by-product of a short name is that it will likely be easier to spell.
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and
A growing number of webmasters are discovering that Adsense is a significant and reliable revenue generator. And many of these webmasters realize the importance of targeting the highest paying keywords. They research high paying keywords by using lists which identify the search terms which pay the most per click. But even after all of their research and effort is expended in placing the high paying keywords on their websites, they are perpl
1. Keep it short: Short names are more memorable, easier to design around, more suitable for domain names and e-mail extensions and possess a number of other advantages when contrasted with longer names. Another by-product of a short name is that it will likely be easier to spell.
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and
You may have an ad that’s barely holding it’s own and not even know it. But there is a simple test. Make a copy and ask for feedback from employees, friends, relatives and total strangers. In fact, the last group is best because they will be the most honest. If you have a store, it’s pretty easy. Post the ad at the front counter and ask your customers to fill out a form explaining you need to find out what they would change in the ad in exchange for
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and
Pennypinchers, churls, moneygrubbers, niggards, pikers, pinchfists, scrimps – I HATE them. They have a scarcity mentality and they nickel and dime everyone. I don’t spend any time with them. Frugality is good, but being cheap is not smart when you want to create abundance, friends and happiness. One of the things I have learnt is that I should spend money where appropriate. Don’t take someone to a fast food joint to close a big deal. And don’t spend
2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and think for a moment about names that you feel are great names and it is likely the catchy, memorable names that your brain will recall.
3. Your name should describe what you do: If your name is short, memorable and descriptive you have hit the naming trifecta. Most of all your name should not confuse the market about what you do. If you refer to the use of the name “Alfalfa” for a tax and financial planning firm described in yesterday’s post you’ll see what I mean. If you work for a company where you consistently have to explain who you are not then you may want to reevaluate your choice of name.
4. Your name should be Internet friendly: The domain name exactly resembling your name
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