Casual Articles - Business

The 'Nuts & Bolts' of understanding Merchant Account Rates on your Payment Processing Provider's
WHAT ARE MERCHANT ACCOUNTS?There are four most common Merchant Accounts:• Visa Merchant Account • MasterCard Merchant Account • American Express Merchant Account • Interac (Debit Cards/Bank Debit Cards) Merchant AccountWhen you are setting-up y

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operat

Returnable Packaging Alert – 5 Surefire Ways To Save Money On Custom Dunnage
Custom dunnage for returnable packaging typically includes partitions, thermoformed trays, divider sheets, hanging fabric pouches, and layered pads. Whichever you choose depends entirely upon the function you need it to perform. Because custom dunnage is made specifically for you, it

This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field.

A lot of focus and attention is brought to bear on the topic of corporate naming as this is the most visible high impact area of naming. However naming applies to products, services, projects, reports, books and publications, newsletters, microsites, blogs, intellectual property, business practices and a long list of other areas that often receive less attention.

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operati

Radio Advertising Commandments - Part 2
In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background

that go into creating a great corporate name and this piece will deal with other venues within the naming field.

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operat

Products Need Better Instruction Booklets For the Mechanically Challenged
We've all had them, those poorly illustrated guides to putting a retail product together or instructions on how to use a new piece of electronic equipment. What gives? For those of us who are mechanically challenged, this can be really frustrating. The world of electronics holds a sp

bear on the topic of corporate naming as this is the most visible high impact area of naming. However naming applies to products, services, projects, reports, books and publications, newsletters, microsites, blogs, intellectual property, business practices and a long list of other areas that often receive less attention.

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operat

Bar Code Label Printers
Bar code label printers are special, small sized printers that are capable of printing bar code labels. They are used in businesses wherever inventories are required to be recorded such as in retail and departmental stores, ID card offices, warehouses, etc. General purpose printers c

oks and publications, newsletters, microsites, blogs, intellectual property, business practices and a long list of other areas that often receive less attention.

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operat

Want to Brand? Well, Tell a Story!
The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate crede

Unlike corporate naming which receives everyone’s attention, the smaller naming genres are often left to individual brand managers or staff members operating with a singular focus or agenda outside of best practices and a global perspective. This focus at the granular level can sometimes have the opposite effect of what is being sought after. I have seen many a product or service name actually dilute brand value as opposed to increase it.

Every company should have a naming strategy and process that is consistent with corporate vision as a subcomponent of the overall brand strategy. Naming should have an integrated process across the enterprise to insure that an individual naming effort doesn’t detract from the overall brand strategy and dilute brand equity.

Brand guidelines nee

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All golfers make bad shots, so it’s easy to see ourselves in the roles of bad-shot golfers. And, we feel the triumph of when bad-shot golfers reverse their failures and win. Winners are those who have the desire and drive to win. They brush aside the bad shots, the bad luck bounces, the wrong club choice; and they focus on winning. Is business any different?

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

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Casual Articles - The Name Game: Part 3

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