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Casual Articles - Website Content for SEO – Why Websites Are Getting It Wrong
Web sites and real estate? I might be joking, right? What could be possibly similar between those two entities? Actually they are so similar that I could call them twins. 2 sides of one coin. Let me explain my point.(Please note that I'm talking here o
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, fea
Do you want to have a feature rich web site with animations, sound, and an opening splash screen?Do you want to use Flash extensively on your site but you are afraid of hurting your search engine positioning?Do you require an opening splash page but were
Even the search engines tell you… more is better.
Well I say what a load of rubbish! Just because search engines say that more content is better for SEO, does it make it better for your business?
The answer is a resounding NO!
Good Website Content
So first lets clarify a few things.
Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, fea
Sometimes we Internet marketers get carried away with search engine rankings, blogs, traffic , click thru rates, conversion ratios, auto-responders, adsense, link cloaking, web hosting php scripts and the rest and we inevitably forget the one key ingredient that will
Well I say what a load of rubbish! Just because search engines say that more content is better for SEO, does it make it better for your business?
The answer is a resounding NO!
Good Website Content
So first lets clarify a few things.
Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, fea
If you were to open up a business that was not online, would you bother not to do any research? Would you bother not to find out all you could about running a business? about the laws? about the products you sell? about how to advertise? your choices of advertising a
The answer is a resounding NO!
Good Website Content
So first lets clarify a few things.
Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, fea
Before revealing the tricks of the trades, there are a few myths and fallacies that need to be cleared up. These common marketing misconceptions could be obstacle to you profiting from your online business.Email marketing is one of the most cost effective market
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, fea
There are 12 essential elements of a successful internal communications strategy:1. Effective employee-directed communications must be led from the top Effective communications require the active commitment and endorsement of senior managers. It is
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, features and benefits lists I offer on my widget.
If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.
If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!
Off Site Content for Marketing Purposes
Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.
The two questions to ask are…
Will this benefit my client?
Will this help inc
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