Casual Articles - What Does Your Environment Say About You And Your Business?

An interesting twist on this is that in order to be successful, we have to project an image that says we already are successful. This is because each of us wants to do business with someone who’s an expert at what they do. When we’re looking in the yellow pages for a plumber, we’re not thinking “Now which one of these is the cheapest?” We’re trying to figure out which one is the best.

Our brains are constantly scanning our environment and attempting to make sense of what they see and come into contact with. To do that, the brain compares the new experience to past experiences and makes a judgment call about the new experience. It labels that new experience based on how it compares to the old experience.

Let’s say you go into a store or office and see outdated colors or styles, peeling wallpaper, and nicks in the counter top. Your brain then compares these current images with images it has stored under headings like “successful business,” “professional,” “competent,” and so on. This current experience / environment doesn’t fit under any of those. The brain says to itself, “This environment falls under ‘cheap,’ ‘rundown,’ ‘small time,’ and other negative words and phrases.

Now, as a business owner or leader, you may be thinking “I don’t want to waste money on cosmetic appearances. I spend the revenue I get on training, equipment, and pay for my staff.”

That’s all well and good, but your prospects don’t know that and they’re looking at the image you present to them – through your physical business / office space, your promotional / marketing materials, and even your personal image – and making value judgments about what they see.

Each of us wants to hire an “expert” in his or her specialty. Therefore, as business people, we’ve got to present ourselves as experts all the time. We have to look the part of someone who’s at the top of our profession; our marketing materials have to look like they represent someone who’s at the top of his or her profession; and our office has to look like that too.

The best way to get feedback on how you, your business environment, and your staff come across is to survey your existing customers, customers who haven’t dealt with you in a while, and potential customers who fit the profile of your target market. You can also contract with a company who will send “mystery shoppers” to visit your facility or contact you. They’ll give you feedback on how you, the business, and your staff come across.

This can be scary but it’s better to get the information and make the changes needed rather than wonder why you’re not as successful as you should be.

This leads us to our next three-part series which will talk about the importance of research in brand building and marketing.

“© 2006 Abiah Designs. All rights reserved.” Visit Lean Manufacturing Training
Lean manufacturing is a business performance improvement tool that focuses on enhancing value, cost, delivery, and people. It helps expose waste and makes continuous improvement possible by identifying and eliminating non-value-adding activities in design, production, supply chain and management.Organizations that are applying lean technology to their manufacturing processes are achieving the greatest improvements in speed, efficiency,ellow pages for a plumber, we’re not thinking “Now which one of these is the cheapest?” We’re trying to figure out which one is the best.

Our brains are constantly scanning our environment and attempting to make sense of what they see and come into contact with. To do that, the brain compares the new experience to past experiences and makes a judgment call about the new experience. It labels that new experience based on how it compares to the old experience.

Let’s say you go into a store or office and see outdated colors or styles, peeling wallpaper, and nicks in the counter top. Your brain then compares these current images with images it has stored under headings like “successful business,” “professional,” “competent,” and so on. This current experience / environment doesn’t fit under any of those. The brain says to itself, “This environment falls under ‘cheap,’ ‘rundown,’ ‘small time,’ and other negative words and phrases.

Now, as a business owner or leader, you may be thinking “I don’t want to waste money on cosmetic appearances. I spend the revenue I get on training, equipment, and pay for my staff.”

That’s all well and good, but your prospects don’t know that and they’re looking at the image you present to them – through your physical business / office space, your promotional / marketing materials, and even your personal image – and making value judgments about what they see.

Each of us wants to hire an “expert” in his or her specialty. Therefore, as business people, we’ve got to present ourselves as experts all the time. We have to look the part of someone who’s at the top of our profession; our marketing materials have to look like they represent someone who’s at the top of his or her profession; and our office has to look like that too.

The best way to get feedback on how you, your business environment, and your staff come across is to survey your existing customers, customers who haven’t dealt with you in a while, and potential customers who fit the profile of your target market. You can also contract with a company who will send “mystery shoppers” to visit your facility or contact you. They’ll give you feedback on how you, the business, and your staff come across.

This can be scary but it’s better to get the information and make the changes needed rather than wonder why you’re not as successful as you should be.

This leads us to our next three-part series which will talk about the importance of research in brand building and marketing.

“© 2006 Abiah Designs. All rights reserved.” Visit Shipping Basics
When one wants to transport goods, either for personal or for business reasons, one has to deal with the issue of shipping. There are some basic guidelines on how to efficiently go about it.What one generally wants out of shipping is basically to get the goods on time, on the place specified, and on good condition. The cost of shipping is another factor that most people would consider when availing of such services. It is thus best it has stored under headings like “successful business,” “professional,” “competent,” and so on. This current experience / environment doesn’t fit under any of those. The brain says to itself, “This environment falls under ‘cheap,’ ‘rundown,’ ‘small time,’ and other negative words and phrases.

Now, as a business owner or leader, you may be thinking “I don’t want to waste money on cosmetic appearances. I spend the revenue I get on training, equipment, and pay for my staff.”

That’s all well and good, but your prospects don’t know that and they’re looking at the image you present to them – through your physical business / office space, your promotional / marketing materials, and even your personal image – and making value judgments about what they see.

Each of us wants to hire an “expert” in his or her specialty. Therefore, as business people, we’ve got to present ourselves as experts all the time. We have to look the part of someone who’s at the top of our profession; our marketing materials have to look like they represent someone who’s at the top of his or her profession; and our office has to look like that too.

The best way to get feedback on how you, your business environment, and your staff come across is to survey your existing customers, customers who haven’t dealt with you in a while, and potential customers who fit the profile of your target market. You can also contract with a company who will send “mystery shoppers” to visit your facility or contact you. They’ll give you feedback on how you, the business, and your staff come across.

This can be scary but it’s better to get the information and make the changes needed rather than wonder why you’re not as successful as you should be.

This leads us to our next three-part series which will talk about the importance of research in brand building and marketing.

“© 2006 Abiah Designs. All rights reserved.” Visit Performance Consulting - What You Should Expect from Your Business Consultant
As a small business owner, you are paying big bucks for a skilled consultant to help resolve a pressing issue. What should you expect from your business consultant? This article will list why most business owners or managers hire a consultant. This article will also describe four key areas of knowledge a highly skilled consultant should possess in order to provide performance consulting.The reason most businesses hire a consultant is gpromotional / marketing materials, and even your personal image – and making value judgments about what they see.

Each of us wants to hire an “expert” in his or her specialty. Therefore, as business people, we’ve got to present ourselves as experts all the time. We have to look the part of someone who’s at the top of our profession; our marketing materials have to look like they represent someone who’s at the top of his or her profession; and our office has to look like that too.

The best way to get feedback on how you, your business environment, and your staff come across is to survey your existing customers, customers who haven’t dealt with you in a while, and potential customers who fit the profile of your target market. You can also contract with a company who will send “mystery shoppers” to visit your facility or contact you. They’ll give you feedback on how you, the business, and your staff come across.

This can be scary but it’s better to get the information and make the changes needed rather than wonder why you’re not as successful as you should be.

This leads us to our next three-part series which will talk about the importance of research in brand building and marketing.

“© 2006 Abiah Designs. All rights reserved.” Visit The Secret War in the Office - Part Two
If you want to find out what’s going on in your company just listen carefully what kind of nicknames are used by your employees for the managers. It will tell you a lot about the state of your company and whether your out look is promising.Often the interesting jobs are personally done by the boss while the more boring tasks are delegated. Once the job is done and the result is great the merit of course goes directly to the boss, if noith you in a while, and potential customers who fit the profile of your target market. You can also contract with a company who will send “mystery shoppers” to visit your facility or contact you. They’ll give you feedback on how you, the business, and your staff come across.

This can be scary but it’s better to get the information and make the changes needed rather than wonder why you’re not as successful as you should be.

This leads us to our next three-part series which will talk about the importance of research in brand building and marketing.

“© 2006 Abiah Designs. All rights reserved.” Visit http://www.abiahdesigns.com for additional articles and information on building a brand that resonates with your target market and to view their portfolio." Also, visit our BrandReturn blog.

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