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Casual Articles - Search Engine Marketing and Your Site
A Quick Overview of the Domain Name System
To understand what your doing when you register domain names, it’s necessary to understand a little about DNS – that’s domain name system, the standards and software that make the whole thing work. Here’s a crash course in what DNS is, and how it works.Originally, every server on the Internet was referred to by its IP address. This is a long number, much like a phone number, containing three dots, for example 156.65.234.86. Pretty quickly, however, people wanted to use more of these numbers than they could remember. It was at this point that someone came up with the idea of a system to match names to the numbers. This allowed not only easier web addresses, but also email addresses and many other uses besides.DNS is a hierarchical system. At the highest level, there are a number of ‘root servers’ (currently 13), most of them in the USA. It is these servers
ncrease traffic to your site, improve sales and raise the brand. How does that happen?To understand what your doing when you register domain names, it’s necessary to understand a little about DNS – that’s domain name system, the standards and software that make the whole thing work. Here’s a crash course in what DNS is, and how it works.Originally, every server on the Internet was referred to by its IP address. This is a long number, much like a phone number, containing three dots, for example 156.65.234.86. Pretty quickly, however, people wanted to use more of these numbers than they could remember. It was at this point that someone came up with the idea of a system to match names to the numbers. This allowed not only easier web addresses, but also email addresses and many other uses besides.DNS is a hierarchical system. At the highest level, there are a number of ‘root servers’ (currently 13), most of them in the USA. It is these servers
SEM or SM?
Search marketing which has now dropped the less glamorous
Yesterday's Project Manager is Today's Project Engineer
The rapid growth of technology, greater exposure to knowledge, higher levels of awareness are making the young project engineer act more and more like a project manager.What I mean is, todays project engineers are actively supervising new graduates, setting and monitoring schedules & budgets, interacting with clients and so on.A decade or so ago these duties were undertaken by project managers or supervisors who were promoted to that level largely bacause of seniority. They were promoted regardless of whether it is a right fit for them or not.Now-a-days young/junior engineers are trusted with more increasing responsibility because of their ability to multitask with the help of cutting edge technology.This makes me wonder whether the technology is friend or foe to the younger engineers? Younger engineers are stuck with older/outdated titles b
Search marketing is now widely recognised as a highly effective way of reaching customers online. Last year, over ?2 Billion was spent globally in online marketing and the figures are set to soar. More companies with an online presence are turning to search marketing to reach prospective customers, generate traffic to their site and convert them into sales. So, how does it all work? If you’re considering investing a percentage of your hard earned marketing budget on search marketing you should have a basic understanding of where it’s going and how it works. Most search marketing companies talk about improved web site and page ranking but what exactly does that mean? What you want is to increase traffic to your site, improve sales and raise the brand. How does that happen?The rapid growth of technology, greater exposure to knowledge, higher levels of awareness are making the young project engineer act more and more like a project manager.What I mean is, todays project engineers are actively supervising new graduates, setting and monitoring schedules & budgets, interacting with clients and so on.A decade or so ago these duties were undertaken by project managers or supervisors who were promoted to that level largely bacause of seniority. They were promoted regardless of whether it is a right fit for them or not.Now-a-days young/junior engineers are trusted with more increasing responsibility because of their ability to multitask with the help of cutting edge technology.This makes me wonder whether the technology is friend or foe to the younger engineers? Younger engineers are stuck with older/outdated titles b
SEM or SM?
Search marketing which has now dropped the less glamorous “
Work Smarter: New Opportunities with Internet Market Research
The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.Market Research CollectionWhere does this information come from? What are the most common means of conducting market research? Focus groups and questionnaires are two well-established methodologies. Both have the ability to record and examine quantitative and qualitative factors such as verbal and visual information. However, are they fully reliable as untainted sources of marketing information? There are a number of factors which may blemish these research results:* Focus Groups: Participants may alter their own answers to mimic the responses by other par
gures are set to soar. More companies with an online presence are turning to search marketing to reach prospective customers, generate traffic to their site and convert them into sales. So, how does it all work? If you’re considering investing a percentage of your hard earned marketing budget on search marketing you should have a basic understanding of where it’s going and how it works. Most search marketing companies talk about improved web site and page ranking but what exactly does that mean? What you want is to increase traffic to your site, improve sales and raise the brand. How does that happen?The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.Market Research CollectionWhere does this information come from? What are the most common means of conducting market research? Focus groups and questionnaires are two well-established methodologies. Both have the ability to record and examine quantitative and qualitative factors such as verbal and visual information. However, are they fully reliable as untainted sources of marketing information? There are a number of factors which may blemish these research results:* Focus Groups: Participants may alter their own answers to mimic the responses by other par
SEM or SM?
Search marketing which has now dropped the less glamorous
Test - Are You A Work Slave?
How to know if you are becoming a slave of your work? How to find out if work is taking more attention than needed? How to know that your life is suffering because of excessive work and thoughts of work? For any work slave his/her enjoyment is in work. Ask a work slave to get away from work for a short time and he/she will read out a list of what all work is still pending. Let us test if you are a work slave?Take a typical day. Find out how many hours you spend working, traveling, with family, watching television, and other activities. Except on the holidays, how much percentage of your time is spent on work? Is it more than seventy percent? Are you giving enough quality time to your friends and family during weekdays or they get to talk to you only on holidays? Please ask them and find out. Non-stop work also decreases our efficiency. Is that happening to you?
into sales. So, how does it all work? If you’re considering investing a percentage of your hard earned marketing budget on search marketing you should have a basic understanding of where it’s going and how it works. Most search marketing companies talk about improved web site and page ranking but what exactly does that mean? What you want is to increase traffic to your site, improve sales and raise the brand. How does that happen?How to know if you are becoming a slave of your work? How to find out if work is taking more attention than needed? How to know that your life is suffering because of excessive work and thoughts of work? For any work slave his/her enjoyment is in work. Ask a work slave to get away from work for a short time and he/she will read out a list of what all work is still pending. Let us test if you are a work slave?Take a typical day. Find out how many hours you spend working, traveling, with family, watching television, and other activities. Except on the holidays, how much percentage of your time is spent on work? Is it more than seventy percent? Are you giving enough quality time to your friends and family during weekdays or they get to talk to you only on holidays? Please ask them and find out. Non-stop work also decreases our efficiency. Is that happening to you?
SEM or SM?
Search marketing which has now dropped the less glamorous
Internet Marketing: Add 'Targeted' to Your 'Advertising'
I don't think there are people who don't know about 'Disney' and their stuff. Still those guys advertise a lot.Everybody knows the 'Microsoft'. Still they don't spend a day with out advertising.Why?Advertising is the simple, basic and a MUST follow step in your business.= You can reach many people who don't know about your productpreviously.= You can make potential customers from advertising.= You can explode your sales by advertising.= You can brand yourself from the crowd by advertising.How to advertise to get all the above results?"TARGETED ADVERTISING"Targeted means the advertising specifically points to your potential audience.If you keep a flyer on 'Chocolates' in a Grocery store is also advertising. Keep that flyer infront of the schools will be 'targeted advertising'
ing of where it’s going and how it works. Most search marketing companies talk about improved web site and page ranking but what exactly does that mean? What you want is to increase traffic to your site, improve sales and raise the brand. How does that happen?I don't think there are people who don't know about 'Disney' and their stuff. Still those guys advertise a lot.Everybody knows the 'Microsoft'. Still they don't spend a day with out advertising.Why?Advertising is the simple, basic and a MUST follow step in your business.= You can reach many people who don't know about your productpreviously.= You can make potential customers from advertising.= You can explode your sales by advertising.= You can brand yourself from the crowd by advertising.How to advertise to get all the above results?"TARGETED ADVERTISING"Targeted means the advertising specifically points to your potential audience.If you keep a flyer on 'Chocolates' in a Grocery store is also advertising. Keep that flyer infront of the schools will be 'targeted advertising'
SEM or SM?
Search marketing which has now dropped the less glamorous
Managing Conflict in the Workplace
Whenever you put a group of people into a work situation, there's potential for conflict. People bring to the job differing work habits, ethics, and modes of expression, and differences of opinion are bound to arise. Add to that issues of work allocation, opportunities for promotion, and other factors where employees are in a competitive situation with each other, and the likelihood of trouble is great.It's not possible to eliminate conflict from a workplace, but establishing clear guidelines for work responsibilities, promotion practices, and scheduling issues can go a long way toward creating a harmonious environment. Periodically reviewing employee responsibilities is necessary to make sure that one or a few employees don't end up doing a disproportionate share of the work.If it turns out that some employees do less than their share on a consistent bas
ncrease traffic to your site, improve sales and raise the brand. How does that happen?Whenever you put a group of people into a work situation, there's potential for conflict. People bring to the job differing work habits, ethics, and modes of expression, and differences of opinion are bound to arise. Add to that issues of work allocation, opportunities for promotion, and other factors where employees are in a competitive situation with each other, and the likelihood of trouble is great.It's not possible to eliminate conflict from a workplace, but establishing clear guidelines for work responsibilities, promotion practices, and scheduling issues can go a long way toward creating a harmonious environment. Periodically reviewing employee responsibilities is necessary to make sure that one or a few employees don't end up doing a disproportionate share of the work.If it turns out that some employees do less than their share on a consistent bas
SEM or SM?
Search marketing which has now dropped the less glamorous “engine” from its previous industry name of Search Engine Marketing really consists of two disciplines – paid search and organic or natural search. Paid search is of course what keeps Google in hyper-growth or more specifically Google Adwords. In the UK we must not forget Yahoo Search Marketing (Overture), Miva and Mirago. These engines all enable advertisers to Pay-for-Position (PfP) or Pay-per-Click (PPC). It’s important to note that such marketing is a form of advertising and such adverts wherever they appear should be announced as “sponsored” or labelled as advertising.
Paid Search
The PfP networks mentioned above are referred to as networks because, in nearly all
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