Some Great Nonprofit Examples

Here are a couple of high-impact nonprofit taglines:

• "Change Your Life for Good"
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  Your Nonprofit's Name Alone Isn't Enough

  You've got to explain in a few words what your nonprofit does, and why it's valuable. That's the job of the tagline.

  Many organizations expect their names to broadcast what it is they do. Trouble is, it just doesn't happen that way very often. One reason why is that many nonprofit names sound alike. Another is that audiences frequently confuse the work of organizations focused on the same issues – think Human Rights Watch and Amnesty International.

  Where Your Tagline Fits In

  The tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement. Take a look at my article "4 Steps to Creating a Strong Nonprofit Brand" for more info.

  Remember that the tagline should be such a natural outgrowth of your organization's positioning statement (the one or two sentences you'd use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.

  The bonus? Your tagline will help to align internal understanding of your organization's direction and goals.

  But beware communicators. The absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.

  Some Great Nonprofit Examples

  Here are a couple of high-impact nonprofit taglines:

  • "Change Your Life for Good" –
    Desperately Seeking the Truth
    People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication.Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason
    s sound alike. Another is that audiences frequently confuse the work of organizations focused on the same issues – think Human Rights Watch and Amnesty International.

    Where Your Tagline Fits In

    The tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement. Take a look at my article "4 Steps to Creating a Strong Nonprofit Brand" for more info.

    Remember that the tagline should be such a natural outgrowth of your organization's positioning statement (the one or two sentences you'd use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.

    The bonus? Your tagline will help to align internal understanding of your organization's direction and goals.

    But beware communicators. The absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.

    Some Great Nonprofit Examples

    Here are a couple of high-impact nonprofit taglines:

    • "Change Your Life for Good"
      What's the Measure of One Word?
      It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it's that important.What if you interviewed a handful of clients and asked them this question: "What's the ONE word you would use that best describes what we do well?" Is it fast, attentive, welcoming, creative, cheap, cool, techie, smart, caring? One word is tough, but you need to get there. One simple word tha
      feel, and positioning statement. Take a look at my article "4 Steps to Creating a Strong Nonprofit Brand" for more info.

      Remember that the tagline should be such a natural outgrowth of your organization's positioning statement (the one or two sentences you'd use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.

      The bonus? Your tagline will help to align internal understanding of your organization's direction and goals.

      But beware communicators. The absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.

      Some Great Nonprofit Examples

      Here are a couple of high-impact nonprofit taglines:

      • "Change Your Life for Good"
        Holistic Recruiting – A New Age For HR Specialists & Executives
        Gone are the days of simply getting hired because you have the proper job qualifications and experience. The new HR specialist is looking at a holistic recruiting approach.In simple terms "Emphasizing the importance of the whole person, and the interdependence of its parts", as defined in the dictionary. Meaning simply, recruiters are looking at the complete you, and not just the standard qualifications and experience you bring to the table.Th
        linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.

        The bonus? Your tagline will help to align internal understanding of your organization's direction and goals.

        But beware communicators. The absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.

        Some Great Nonprofit Examples

        Here are a couple of high-impact nonprofit taglines:

        • "Change Your Life for Good"
          Finally No Wires! Guide To Using an EVDO Internet Access Card & Router for Trade Shows
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          use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.

          Some Great Nonprofit Examples

          Here are a couple of high-impact nonprofit taglines:

          • "Change Your Life for Good" – City University of New York
          This tagline promises that you'll transform your life, and luck, through enrolling at CUNY. Who wouldn't want to know more?
          • "Finding the ways that work"– Environmental Defense
          Environmental Defense's name couldn't be any clearer. So they crafted a tagline that conveys what's unique about how they do it – innovation and persistence.

          Taglines that Don't Work

          You can also learn a lot from taglines that fall flat:

          • "Defending Human Rights Worldwide" – Human Rights Watch
          Don't waste your tagline text repeating what's in your name (figuratively or literally, as in this example). Unfortunately, this tagline tells us nothing more than the name does. Remember...your tagline is a terrible thing to waste.

          Six Keys to a Powerful Tagline

          1. Examine other organizations' (especially your competitors') taglines to see what makes them work. Then apply that learning to the creation of your tagline.
          2. Your tagline must be simple, concise, clear, understandable and convey your marketing message.
          3. Make sure your tagline can be understood by a multi-cultural or international audience, if you have one. Cultural differences are critical here.
          4. Include words or phrases that connect with your logo, if possible. Example: Own a piece of the rock f