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Casual Articles - How to Build Landing Pages That Convert
There seems to be no gray area when it comes to trusting and being trusted. Many things affect our decision to trust - past experience, new information, attitude towards risk - but one thing is certain: if trust is betrayed, it is more likely to be withheld in the future.Are you fostering a culture of trust in your organization? By trust, I mean believing that people will say and do the right things for the right reasons.According to many studies, organizations with a high trust factor are far more likely to have superior financial performance, so besides being something nice to have, there are serious economic implications for a work environment grounded in mutual trust. In his book "The Sp
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must con
Just like there are no magic stop smoking cure or get rich quick from home without a great deal of effort, there is no one simple solution to guarantee Internet Marketing success. Forum marketing is not overly complicated and many business owners can enjoy at least some degree of success in a very short time. This article will discuss the simplest Internet Marketing system available.Joing industry related message boards or forums is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to a subject or just socialize. Busin
Ideally, you should be driving your traffic to a landing page that focuses on conversion. This site should be independent of your main website and its sole purpose should be converting traffic.
A landing page is a single page focused on a single idea. The focus is the action you want the user to take. This action defines your conversion. A conversion could mean a purchase, an email address in a lead generation campaign, or some other clearly defined action.
This article outlines a few guidelines to consider when designing a landing page, but there is no substitute for testing. If you can measure it, you can improve it. You can dramatically through testing with the Google Website Optimizer.
Layout
Landing pages work best when designed as a single column. You should also ditch any navigation elements. The only choices a landing page should offer a user is to move forward through the conversion process or to leave.
You want to keep momentum moving forward, and not have the eyes wandering all over the page. Multiple columns and navigation kill forward momentum. Other momentum killers are graphics and copy unrelated to the offer.
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must con
76 million times each day, members use eBay's search box when they're looking for items that are of interest to them.It occurred to me that very few of these members would know how eBay's search worked. Put another way, knowing how eBay's search system operates might help you in finding bargains.For a start, words keyed into the standard search box are only matched against auction titles, and not against the contents of auction descriptions.eBay's searching defaults to an "all present" style of search. This means if you key in two words such as ‘finding nemo’, the search will return auctions where the title contains both words in any order. It won't bring back auctions if the auction
A landing page is a single page focused on a single idea. The focus is the action you want the user to take. This action defines your conversion. A conversion could mean a purchase, an email address in a lead generation campaign, or some other clearly defined action.
This article outlines a few guidelines to consider when designing a landing page, but there is no substitute for testing. If you can measure it, you can improve it. You can dramatically through testing with the Google Website Optimizer.
Layout
Landing pages work best when designed as a single column. You should also ditch any navigation elements. The only choices a landing page should offer a user is to move forward through the conversion process or to leave.
You want to keep momentum moving forward, and not have the eyes wandering all over the page. Multiple columns and navigation kill forward momentum. Other momentum killers are graphics and copy unrelated to the offer.
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must con
Changing careers? Thinking about it? If not, why not? If you’re not happy where you are, then changing your career may be a wonderful move. However, change is a scary concept and shifting careers can be downright terrifying to consider. Relax, it doesn’t have to be.Are you happy where you are? If so, congratulations, best wishes, stay there. Change for change’s sake is just silly. However, if you feel confined, know that you’ll never go anywhere on the corporate ladder or are just plain unhappy, then investing in your future by switching careers is an excellent idea.Careers are something many of us choose for the wrong reasons. We decide what to do with our lives based on what our parents do
This article outlines a few guidelines to consider when designing a landing page, but there is no substitute for testing. If you can measure it, you can improve it. You can dramatically through testing with the Google Website Optimizer.
Layout
Landing pages work best when designed as a single column. You should also ditch any navigation elements. The only choices a landing page should offer a user is to move forward through the conversion process or to leave.
You want to keep momentum moving forward, and not have the eyes wandering all over the page. Multiple columns and navigation kill forward momentum. Other momentum killers are graphics and copy unrelated to the offer.
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must con
Some scholars examined advertising role in reducing consumers’ search costs. Search costs include the time and effort associated with obtaining and processing information while search benefits include lower price and / or higher quality. One fundamental concept of this is that a rational consumer will continue to search for and process information only to the point where the marginal benefits of doing so outweighs the marginal costs. Basing on this rational consumer will not necessarily process all available advertisement information.They focused primarily on advertising as a source of price information where the perception of benefits accruing from searching for and processing adverts with such in
Landing pages work best when designed as a single column. You should also ditch any navigation elements. The only choices a landing page should offer a user is to move forward through the conversion process or to leave.
You want to keep momentum moving forward, and not have the eyes wandering all over the page. Multiple columns and navigation kill forward momentum. Other momentum killers are graphics and copy unrelated to the offer.
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must con
Are you one of those bosses that people just love to hate? Maybe successful, maybe very intelligent, maybe organized and moving forward but just can't get along with people. Communication and other people skills are as important to the success of your business as your talent, knowledge and entrepreneurial drive. After all, you cannot do it all by yourself and you need good people.I remember being a very arrogant and egotistical program director back in the mid 1970's when my boss called me into the office and flat out told me "Mike, you got talent and drive but you need to learn some diplomacy". I'll never forget that meeting. This mentor taught me things like no matter how great my idea was it was
Keep your critical elements above the fold. The visible elements that the user sees when landing are critical. Research shows you have 8 seconds to convince users to stay on your site. What they see must convince them they are in the right place and give them a reason to stay.
Make sure your call to action is above the fold. Your call to action should repeat for each screen full of data that the user sees while scrolling down the page. Above the fold is also the best place for your hero shot, or product image. Images work best to the left of text.
Headlines
The headline may be the only thing a visitor reads before they leave. This makes the headline the single most important piece of copy on the page. It should be compelling and match the ad copy from the lead, whether the lead is a PPC ad, and email campaign, or a banner ad. Visitors must know in a glance that they have landed in the right place or they will bail.
Most visitors will scan your entire site before deciding whether to read your copy. Design your landing page with scanners in mind. Do your headline and subheads tell your story? Try going through your copy and reading only the headlines and subheads to make sure they are compelling.
Subheads should be included for every major information point. This serves to break up copy and makes reading look like less work. The copy written under each subhead should mirror the major points.
Bullet points are essential for any lists. Don’t just string lists of information between commas in n
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