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Casual Articles - Will You Still Respect Me in the Morning? SEO Ethics Defined
Any office has two kinds of people, a group that works hard but is never noticed and the other who immediately spring to mind. The second kind are the ones who are noticed and at the forefront of all activities. Career success means more than working hard, being qualified, meeting crazy deadlines, and being diligent. To be truly successful you need recognition from the boss.In order to be remembered and noticed by the boss you will need to:1. Be friendly and pleasant. Have a nice thing to say t
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many
Everybody has their own point of view on every subject. In this world, our point of view, at least in our minds, is the right one. Well, that is no different in the world of medical billing. The patients think they should be paid for the claims, the medical billing companies want the patients to get paid for their claims so they can make their money and certainly the doctors want the patients to get paid for their claims or they'll go to another doctor. But what about the insurance carriers? It seems th
SEO guidelines originate with the search engines. Each search engine has its own set of rules, which are clearly posted for all to see. It is laid out in black and white as to what “to do” and what “not to do.” So, if the search engines are stating the rules, what is all the controversy about?
Is the controversy the interpretation of the guidelines? What one person reads and understands one way, another may completely interpret or understand differently. This can lead to what is considered “Gray Hat.” This area is where the boundaries seem to get tested more frequently; some push slightly harder than others, which can be a topic of debate.
My opinion regarding Gray Hat is that you should not use any method you don’t feel comfortable explaining to Google (or other search engines) if required. Testing boundaries is not necessarily a bad thing. This is how many new acceptable techniques are revealed to work with the changing technology of websites.
Then, there are those who march to their own drummers and do whatever they feel will give them a better position. Interpretation is not an issue with them. They have bigger problems to address. This practice is known as “Black Hat.” Black Hat may work for the short term. However, this practice could and probably will get their sites 8-balled by the search engines. My philosophy is simple; if you are trying to deliberately trick a search engine you are wasting your time and someone else’s money. Why not do it right the first time?
There is more to being ethical than simply following the rules of the search engines. SEO did not get its reputation for being the “Used Car Salesmen” of the Internet by just abusing these guidelines.
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many
I hate a micro-manager is what many people are saying these days. Do you feel that no matter what you do the micromanager is sitting on your shoulders so to speak? Yes many of us feel that way. For example, the supervisor gives you several tasks to do. You put them in order and hop to it. Then all of a sudden there they are asking you if the task is done as of yet. Many times I'm sure you notice them checking your work every day. Even every hour they will check to see if you have finished those tasks and tes
Is the controversy the interpretation of the guidelines? What one person reads and understands one way, another may completely interpret or understand differently. This can lead to what is considered “Gray Hat.” This area is where the boundaries seem to get tested more frequently; some push slightly harder than others, which can be a topic of debate.
My opinion regarding Gray Hat is that you should not use any method you don’t feel comfortable explaining to Google (or other search engines) if required. Testing boundaries is not necessarily a bad thing. This is how many new acceptable techniques are revealed to work with the changing technology of websites.
Then, there are those who march to their own drummers and do whatever they feel will give them a better position. Interpretation is not an issue with them. They have bigger problems to address. This practice is known as “Black Hat.” Black Hat may work for the short term. However, this practice could and probably will get their sites 8-balled by the search engines. My philosophy is simple; if you are trying to deliberately trick a search engine you are wasting your time and someone else’s money. Why not do it right the first time?
There is more to being ethical than simply following the rules of the search engines. SEO did not get its reputation for being the “Used Car Salesmen” of the Internet by just abusing these guidelines.
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many
Ok, your web designer has just shown you the latest design he has just created for your new website. Yes, it is superb looking, with the flash content and interactive games, very cool looking menus which explodes with a stereo amplified mp3 when your mouse hovers on it and tons of other whoop-ass javascripts running around. Cool right? This will certainly draw tons and tons of customers to your site. But will it? A question that comes into mind is how will your customers find your site in the first place?arding Gray Hat is that you should not use any method you don’t feel comfortable explaining to Google (or other search engines) if required. Testing boundaries is not necessarily a bad thing. This is how many new acceptable techniques are revealed to work with the changing technology of websites.
Then, there are those who march to their own drummers and do whatever they feel will give them a better position. Interpretation is not an issue with them. They have bigger problems to address. This practice is known as “Black Hat.” Black Hat may work for the short term. However, this practice could and probably will get their sites 8-balled by the search engines. My philosophy is simple; if you are trying to deliberately trick a search engine you are wasting your time and someone else’s money. Why not do it right the first time?
There is more to being ethical than simply following the rules of the search engines. SEO did not get its reputation for being the “Used Car Salesmen” of the Internet by just abusing these guidelines.
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many
Nevada has no State Income Tax. There for there is no State Agency to oversee withholding deposits and reports. There are no State W2's to file, no supplement wage withholding rates and no State W2's to file.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Nevada cafeteria plans are taxable for unemployment insurance purposes. 401(k) plan deferrals are taxable unemployment purposes.Nevada doe
There is more to being ethical than simply following the rules of the search engines. SEO did not get its reputation for being the “Used Car Salesmen” of the Internet by just abusing these guidelines.
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many
Registering a domain name is a pretty straight forward process. In fact the hardest part of registering a domain name is coming up with a name that has not already been registered. There are some people who have never registered a domain name, they have left it up to a third party or have always used free hosting. Here is simple explanation of how to register a domain.The first thing you need to come up with is the name itself, this believe it or not is the hardest part. As there have been so many dom
Many of my clients have horror stories of past experiences with some of these unethical SEO companies, ranging from the “false promise” of a top three position in Google in three days, to having their SEO company disappear with their money. The scams are too numerous to list.
How many good companies have had regrettable experiences with unethical SEO companies and are not willing to take another chance? How many reputable SEO companies have been given a “black eye” by the unethical practices of others? If the answer is only one, it is one too many.
Purchasing a membership to obtain a seal to display on a site stating only “Ethical SEO” will be practiced does not make a company ethical. The entrepreneurs that sell these memberships cannot police every member, nor should it be necessary. I understand the concept and in theory it is a great idea. But, do I really need to have someone tell me it is unethical to take money from a client and not deliver a product or a service?
The SEO profession is not the only profession that has this “ethical” debate. Whenever there is competition for business there will be controversy around the techniques used by competitors.
By definition, the term Professional is characterized by “conforming to the technical or ethical standards of a profession.” Ethical is defined as “conforming to accepted standards of conduct.”
In my opinion, Ethical Search Engine Optimization is conforming to the accepted rules and standards that search engine themselves have set. And Professional Search Engine Optimization is the practice of ethically staying within the boundaries set by the search engines while meeting the goals of their clients and keeping the client's best interest as the first priority.
Ethics are a personal and professional choice. Not only do you know in your heart if you are doing right or wrong, but the very definitions of ethical and professional are very clear.
Unfortunately, it is not always an easy choice for some. Making the right choice will increase your rewards both per
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