Casual Articles - Internet and Businesses Online

Enron's Ultimate Victim: Ethics
FROM the 'MORAL HIGH GROUND', where we imagine ourselves, the Enron fiasco should have come as no surprise. Enron is simply a quintessential example of the degradation of principles such as trust, loyalty and ethical standards.Why it happened,however,is what really needs to be understood if business is to restore its ethical foundation and survive tumultuous times.Few will argue that business today is more challenging and competitive; most everyone accepts that the marketplace is more cutthroat than ever. We live in a dog-eat-dog world where for most, corporate survival is focused on just trying to not get eaten.Not long ago, things were not so ruthless, or so we’d like to think. Companies had a tacit understanding with their employees: the company will always be there for you. The expression, “I’m a company man,” once represented the unquestioned relationship between employees and employer. The company was our family, and fa

inks.

Build your links slowly and as naturally as possible. Choose wisely who you link to and who you ask to receive links from. If you are in doubt over linking to a website then ‘rel=nofollow' the link to that website. The ‘nofollow' attribute in links advises search engine spiders not to follow the link as you can not be certain the link is trustworthy.

Respect 301 redirects.

If your website has moved domain from old-domain.com to new-domain.com then a 301 redirect is normally used to transfer the entire site's content from the old domain to the new domain. This is sometimes abused when developers purchase a number of websites and attempt to redirect that site's indexed content to the new domain.

"The Do's"

China - Building a Better Internet
The Internet is changing ever so fast. Every second there’s hundreds of new websites being born throughout the world. People and companies are growing their Internet-based businesses faster than every before. Our lives have become completely morphed by the software and websites that allow us to communicate with users across the globe. According to recent statistics from blog-tracking site Technorati, the blogosphere has doubled every six months for the last three years. That's 175,000 new blogs per day worldwide.Ok, so you get it, the Internet is expanding and it’s expanding fast. Well how about the idea of a new Internet? An Internet that’s more secure and five times the speed of the current Internet we use today. Is this possible? How could the Internet be replaced by another version of the Internet? If you’re saying, that doesn’t make sense – think again.In research labs throughout China, engineers are busy working on another proj

The Google Sandbox is the term given to the holding area which contains domains which Google raises a red flag against. When a domain is placed in the Sandbox it does not receive a ranking in the search engine, it's content does not get crawled by Google's spiders and the website's indexed pages get placed into a supplemental index. Getting sandboxed is one of the nightmare occurrences for webmasters and online traders.

If you have conducted and implemented proper keyword research in relation to your product then search engine referrals can account for up to 90% of your traffic. Invisible websites cash invisible cheques.

Google can place a website in the sandbox is it conforms to any of the following criteria:

If the domain name is newly registered
If the domain or website is constantly changing either its IP or DNS address(s)
If your website links to or receives links from ‘bad neighbourhoods' (such as other websites in the Sandbox or those with questionable content)
If your website is involved in a link farm or if it has used Black Hat tactics to achieve a higher than justified ranking in the search engines.
If you have abused 301 Permanent redirects.

Some people believe that the Sandbox doesn't exist. Matt Cutts, Google's Chief of Web Spam, in a 2005 interview explained that Google's search algorithm "might affect some sites, under some circumstances, in a way that a webmaster would perceive as being sandboxed."

How to tell if you have been Sandboxed. The quickest way to determine if you have been Sandboxed is to check if your content is been indexed by the search engines. Open up Google.com and type the following command into the search bar - site:your-domain-name.com.

The ‘site' command runs a query on Google's data centres and determines how many of your site's pages are indexed. Only indexed pages within Google appear to the end user as results when they search. If your site isn't indexed then it won't appear.

Once the query is complete it displays the amount of indexed pages in Google for the domain macblogger.net. At the time of writing, there are approximately 31 pages of this website indexed by Google. This indicates that the domain is not Sandboxed. If the domain were Sandboxed then there would be a grand total of zero results.

How to avoid getting Sandboxed

Websites which Google has trust in do not appear in the sandbox. So how do you gain trust?

This can be a time consuming process. Not because it requires a lot of attention or man-hours by yourself to get un-boxed but rather because Google takes its time in apply trust to new websites. Patience is a virtue in getting un-boxed as it can take up to six months to make a reappearance in the search engine results (SERPS).

In saying that, there are a few recommendations I can make to new site owners who hope to avoid getting Sandboxed in the first place.

"The Do Not's"

Don't use search engine auto submit tools.

Google, and the other search engines, want things to occur naturally. Using auto submit tools to submit your site to 100's of search engines is a sure way to draw unwanted attention to your website. This can be seen as mass spamming.

I don't recommend going to Google's Add URL page either. By using this tool you are adding your website to a list of sites for Google to crawl. It's best to avoid this list and instead focus on getting a handful of quality back links from relevant and trusted sites. This is the organic approach which Google prefers.

Do not race into a link building strategy.

Google loves links. It's one of the major factors which can propel your website from search engine obscurity to the top of the rankings. If Google feels that your site is obtaining too many links too quickly then your site is a candidate for the Sandbox. Google wants to see organic linking from websites which have relevancy to one another. Very rarely does a brand new website receive 100's of links instantly. Google may think you are involved in a Link Farm or that you are buying links in order to increase your back links.

Respect 301 redirects.

"The Do's"

How You View Change Is How You Do Change - Part Two
Following is the second part of an article on change, what it means and how we can make it work for us and not against us.The Way You View Is The Way You DoThe way you view the world and yourself is the way you live and move in the world. The way you view is the way you do. Change is a matter of viewing; it is as much about perception as it is about maintaining stability and security.When I conduct seminars on the topic of transition management, I have half the audience view for about ten seconds a drawing of a young lady and the other half view for ten seconds a drawing of an old lady. These are actually two versions of the same picture. If you took both versions and put them together, you’d have a depiction of a single female person. The one half doesn’t know what the other half is seeing. I would then have the entire audience look at the amalgamated picture and tell me what they saw. In every case, a large majority o

d in a link farm or if it has used Black Hat tactics to achieve a higher than justified ranking in the search engines.

If you have abused 301 Permanent redirects.

How to avoid getting Sandboxed

Websites which Google has trust in do not appear in the sandbox. So how do you gain trust?

In saying that, there are a few recommendations I can make to new site owners who hope to avoid getting Sandboxed in the first place.

"The Do Not's"

Don't use search engine auto submit tools.

Do not race into a link building strategy.

Respect 301 redirects.

"The Do's"

The World is Full of Business Opportunity Leads
One of the most pressing problems in our modern world is unemployment. The population is ever increasing while job opportunities are steadily decreasing. Nowadays it’s common to meet acquaintances who are looking for jobs or those who have sadly lost their jobs. Still there are others who have lost hope of ever finding employment. But have they really bothered to look for business opportunity leads, or have they just surrendered to their seemingly hopeless situation? The nature of finding employment and the entire market has changed over the years. Have you kept up with the change?One major revolution in searching for employment is the internet. The World-Wide-Web is the best medium in finding employment in this modern-day world. The practice of scanning through the ads of newspapers looking for “Help Wanted” is old fashioned and out dated. The most convenient way to seek business opportunity leads is through your PC or Mac.Try surfi

he amount of indexed pages in Google for the domain macblogger.net. At the time of writing, there are approximately 31 pages of this website indexed by Google. This indicates that the domain is not Sandboxed. If the domain were Sandboxed then there would be a grand total of zero results.

How to avoid getting Sandboxed

Websites which Google has trust in do not appear in the sandbox. So how do you gain trust?

In saying that, there are a few recommendations I can make to new site owners who hope to avoid getting Sandboxed in the first place.

"The Do Not's"

Don't use search engine auto submit tools.

Do not race into a link building strategy.

Respect 301 redirects.

"The Do's"

How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun?
I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Darlene's scared out of her wits, she isn't comfortable and she certainly isn't confident. You just couldn't help but feel bad for her. You've got someone really trying to do something in his/her life but just isn't comfortable doing it. A lot of us are like Darlene (or were like her), some more than others; I used to be a little like her too. I didn't always feel so confident in my business. After seeing her a couple of times I approached Darlene with an idea. How would you like to feel more confident, comfortable and credible about your business? Would you like to make networking and selling easier? I got a r

aturally. Using auto submit tools to submit your site to 100's of search engines is a sure way to draw unwanted attention to your website. This can be seen as mass spamming.

Do not race into a link building strategy.

Respect 301 redirects.

"The Do's"

Top 7 Secrets to Strategy Sessions in Small Businesses
Strategies in small business are as important as they are in the Corporate Board Rooms of America’s greatest companies. Believe me when I tell you that you need to strategize to win you market and if you wish to increase your market share you need a plan of attack and you need to execute that plan and win. Small businesses in local communities are often an extension of the personalities of the business owner or owners and employees.Many times small businesses do things because they think it is cool or the right thing to do and do not consider their profit margins and what will make the most money. I am not attempting to tell you to by-pass the community and scrape the cream only off the top, screw the community and get filthy rich without giving back. What I wish to say is much deeper than the pettiness of either side of such a debate.You see, it is not an either or but rather a both. When strategizing for your small business you nee

inks.

Respect 301 redirects.

"The Do's"

Most new websites register their domain name for a single year and renew it annually. If you register your domain for as long as what you can afford then you build trust with the search engines. By registering your domain name for five or more years you are giving a clear indication that you plan on been here for the long haul. Google became an official Domain Name Registrar in 2005 and is most definitely using the ICANN records within its search algorithm to a certain extent.

Purchase an SSL Certificate and use it.

SSL Certificates are used on web pages which require their content to be encrypted. Checkout pages for online shops and logins for websites generally use SSL to build trust with the end user. Search engines can respond in the same way. By securing a page on your website with an SSL Certificate you are further building trust with the search engines.

Host your website on a Dedicated IP.

Most small websites are hosted on shared servers. A shared sever can contain thousands of other websites. If some of these websites get blacklisted by Google or any other search engine then there is a possibility that your site might follow suit and join them on the list. This is because all of the website's hosted on the shared server share an IP address with each other. It's best to avoid any common denominators with blacklisted sites and the only way to do so is to host on a dedicated server. If you are serious about your company's online presence then you should use dedicated hosting.

Sit on your Site.

Once you have registered your site you should put a few pages of content up there. These pages don't have to be part of the final design of the site but they act as an indicator of the site's future content. By placing content on the site you are providing search engine spiders with content to crawl. It is their job to crawl websites. If all you have is a logo with ‘coming soon' text on your site, then the spider won't care much to return to your site and won't be in a hurry to return.

Leave approximately four or five pages of content on your site. In a months time check to see if your site appears in the search engine results by running the command ‘site:my-domain-name.com'. If the spiders have indexed your site then you have successfully avoided the sandbox.

Conclusion It is imperative that you avoid the Sandbox. If you abuse the system then the system will make you pay. Read up on the Google's Guidelines for Webmasters

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Employers should accomodate permanently inured employees under California law. There is a recent trend, that employers are not accomodating employees and as a result are getting sued. The article describes how they should evaude whether an acccomodation should be granted.

The Internet has given people the opportunity to communicate with others and share information. It has also started something called electronic commerce making it easy for someone to buy or sell things in cyberspace.

Advanced process control has come to be a term synonymous with computer based technologies. Many companies use this process to help them with increasing their...

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