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Casual Articles - Web Site Copy is about More Than Keywords
Google is the behemoth of search engines, the plateau we aspire to, and the chagrin of many a Webmaster and marketer. If they love your website, you will in turn grow to love the masses of traffic they send your way. In contrast, if they deem your site to be of little o
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where t
Have you ever called a company and been greeted with the phrase “Hold, please”? How do they know you can hold? They don’t even know who you are. Maybe you can’t hold; maybe you have 10 seconds of juice left on your cell phone and your hair is on fire. Then you finally g
You look for some good keywords and come up with ‘Vancouver Island waterfront property’. So you use that term in your title, headline and here and there in the text.
So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place.
But for writers who focus too intently on keywords and phrases, there is a danger.
A danger in optimizing your pages for good keywords? Yes, I think so.
There is a significant difference between the keywords that pop into visitors’ minds, and the hopes and ambitions they carry in their hearts.
Let’s look at the real estate example again.
As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.
Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where th
Putting together a charity fundraising event like a Casino Night Fundraiser can be a lot of work unless you're well organized. Events like these often include live entertainment, a catered dinner, live and silent auctions, sponsorships, ticket sales, tax deductible dona
So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place.
But for writers who focus too intently on keywords and phrases, there is a danger.
A danger in optimizing your pages for good keywords? Yes, I think so.
There is a significant difference between the keywords that pop into visitors’ minds, and the hopes and ambitions they carry in their hearts.
Let’s look at the real estate example again.
As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.
Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where t
If you want to avoid ebusiness plan mistakes, you can. As you write your ebusiness plan, use this page as a thought provoker to learn from the mistakes that many have made, and continue to make, when trying to operate an online business. Here you have the benefit of kn
A danger in optimizing your pages for good keywords? Yes, I think so.
There is a significant difference between the keywords that pop into visitors’ minds, and the hopes and ambitions they carry in their hearts.
Let’s look at the real estate example again.
As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.
Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where t
If you have a physical location that you do the majority of your business from, you obviously want people in the area to be able to find you in search engines. They should be able to enter in the type of business or organization they are looking for, along with the city
As a potential buyer I might type the phrase ‘Vancouver Island waterfront property’ into the Google search box, because that’s what I’m looking for. But that term doesn’t reflect what I’m feeling.
Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where t
Affiliate programs can make you a decent amount of income on the side without having your own product and sales copy. There exists another side of affiliate programs though. You probably work hard and long for the affiliate checks that you do get.But do have any
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.
- Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.
By all means, optimize your pages for Google and for the rational part of a searcher’s mind. But be sure to understand and address the emotional needs of the visitor as well.
That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.
Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address what the visitor is feeling and hoping for.
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