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Casual Articles - Twelve Steps to Higher Search Engine Placement
Are we rational human beings? Do we follow all forms of logic? Do we only act if it feels right? Do we even want the facts all the time? Have you ever tried to persuade an emotional person with logic? We generally think we make decisions based on facts, but truly this is not the case. It has been found that when people agree with a particular message, they tend to perceive it as being more logical or rational. On the other hand, when people disagree with the message, they perceive it as an emotional plea.1 The truth is that that our decision-making process relies on a mixture between emotion and its partner, logic. However, we cannot rely entirely on emotion until our logical side has been engaged.In one study, twenty-one students prepared speeches that were written from either a logical or an emotional standpoint. The speeches were presented, filmed, and then evaluated by other college students. Interestingly, there was no real consistency
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services<
There are many articles on the Internet today that advise people on how to promote a successful e-commerce website. These articles are valuable resources, yet I find that most do not go beyond the technical aspect of website promotion. Mainstream topics of web promotion today explain how to rank high on a search engine, how to create viral affiliate programs and how to create targeted e-direct mail. These techniques are very important and I encourage every e-commerce businessperson to become an expert in these subjects; however, it is my opinion that many Internet entrepreneurs are not tapping into their full profit potential because they are ignoring the basics of marketing. Whether you are an established Internet guru or brand new to the e-commerce scene, I think this short article will serve to light a fire under your proverbial rear end as I reintroduce one of the basics of marketing known as the one-line attention grabber.A one-line at
The following 12 design tips will help you get started in optimizing your site's search engine placement.
1. Design for Specific Search Engines - there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three - Yahoo, Google and MSN. If you can get high rankings in these three, you won't need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current.
2. Know your target audience. Before you apply any of the tips below, do some research and find out what are the most likely key words and phrases your target audience will be searching for. In most cases, the key words or phrases won't be your site name, but will be something related to the solution to a specific problem or the answer to a specific question. Knowing the question that will be asked is half the battle.
3. Use Meta tags. By now just about everyone knows about Meta tags. These are commands you can place in the html on your web page to help the search engines categorize what your page is about. The two most important Meta Tags are 'Keyword' and 'Description'. The description Meta tag should describe what is on the particular page, and the keyword Meta tag should include the important key words from the page. Avoid using 'fluff' words and phrases as these will be ignored by the site.
Warning: If the keywords in the Meta keyword line are not found within the text on the web page, some search engines will penalize the page or simply not list it. This is done to prevent 'meta tag' spoofing.
My advice - have a different Meta description tag on every page. And be sure that keywords in the keyword tags are used on the page.
4. Optimize your Title tag. Many search engines give considerable weight to the html title tag on the page. It is the first element the search engine will scan and weight. Not including a title instantly reduces the search engine ranking your page will receive. When yo create a title tag, include keywords and write it to catch the attention of the users be scanning lengthy lists of titles in search engine results.
For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)
5. Use Keywords in page headlines. Page headlines are important - to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid 'fluff' and generic words.
My advice - use a strong headline on the page, and use the same headline in the title tag.
6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.
My advice - Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services The Right Process To Build An Internet Business
Online businesses are different than offline. Offline you put your business in a location where anyone can see you, a good glass window and a big part of the process is ready (of course price, good products, advertisement and organization are essential but this applies to online business, too).Online the process is different. People don?t just passes by, they are searching, they look for all kind of information, and solutions. Internet is INFORMATION, so you have to give them exactly what they search for and what they need.To have a profitable internet business, whatever it be (products, services, e-goods, affiliate programs, etc) first you have to understand the right process involved in it.Basically it consist in: build your web site upon a basis of qualified content about your business theme, content that will generate a considerable amount of targeted traffic, traffic that will trust you because all the original, relevant
3. Use Meta tags. By now just about everyone knows about Meta tags. These are commands you can place in the html on your web page to help the search engines categorize what your page is about. The two most important Meta Tags are 'Keyword' and 'Description'. The description Meta tag should describe what is on the particular page, and the keyword Meta tag should include the important key words from the page. Avoid using 'fluff' words and phrases as these will be ignored by the site.
Warning: If the keywords in the Meta keyword line are not found within the text on the web page, some search engines will penalize the page or simply not list it. This is done to prevent 'meta tag' spoofing.
My advice - have a different Meta description tag on every page. And be sure that keywords in the keyword tags are used on the page.
4. Optimize your Title tag. Many search engines give considerable weight to the html title tag on the page. It is the first element the search engine will scan and weight. Not including a title instantly reduces the search engine ranking your page will receive. When yo create a title tag, include keywords and write it to catch the attention of the users be scanning lengthy lists of titles in search engine results.
For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)
5. Use Keywords in page headlines. Page headlines are important - to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid 'fluff' and generic words.
My advice - use a strong headline on the page, and use the same headline in the title tag.
6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.
My advice - Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services<
Why do some teams perform well while others struggle? How can you assess how effectively your team is working now, and identify methods for improvement?Research shows that 85% of the reasons that teams of people succeed or struggle has more to do with interpersonal issues, than technical competence. But both are needed for effective teamwork.Below please find a checklist you can use to identify the strengths and development needs of your own team:1. Clear GoalsIt’s very hard to get there if you don’t know where you’re going! And it’s very hard to accomplish your goals if you haven’t made them clear. Make sure there’s no question about your team’s purpose, function and objective.2. Clear Roles and Responsibilities.It’s important that roles and responsibilities are clearly specified in order for people to be accountable for accomplishing their part of the team’s tasks. Misunderstandings an
For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)
5. Use Keywords in page headlines. Page headlines are important - to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid 'fluff' and generic words.
My advice - use a strong headline on the page, and use the same headline in the title tag.
6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.
My advice - Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services<
Establishing and maintaining clear written policies and procedures is one of the key factor is having a successful business. Even if you have just one employee, you need written procedures to prevent mistakes.Most people it seems would rather eat dirt than sit down and write a policy and procedure manual, but when you understand the benefits of having one, you will realize it is worth the effort. Also, eating dirt may be good for you according to the sea salt advocates.Some of the Benefits of written procedures:Having written procedures prevent mistakes Having written procedures frees your creativity Having written procedures saves time Having written procedures ensures consistency and improves quality Having written procedures will free you from worry about your employee's decisionsThe more detailed the procedure the better. Instead of telling employees things not to do and inspiring a negative emo
7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don't use the ALT tag, then images on your site won't be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.
8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don't use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.
My advice - Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.
9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don't provide a link trail, the search engines probably won't find all your pages. (And even if you do provide a 'link trail' - if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services<
I was chatting with a friend of mine recently, and we found ourselves on the subject of my website and ebook. I rambled on about how pleased I am with the way this project is going, and he asked me: "What got you involved with internet marketing in the first place?"I thought about this question for a second, then gave him an honest answer. "I got involved in this business because I was a sucker."We both had a good chuckle at this. My friend laughed because my response caught him off guard, but I was laughing because what I said was true.You see, I came to the wonderful world of net marketing without a shred of marketing experience. Sure, I had been a bit of an entrepreneur all my life, and even been self employed a few times, but I had no real idea of how to effectively promote a product, or even draft a business plan.I was drawn to this niche by the residual effects of too many infomercials and "get rich quick" ads in
My advice - check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.
10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:
Keyword spoofing - using keywords not related to site content
Keyword spamming - pasting hundreds of copies of the keywords on the page just to get high ranking
Numerous doorway pages - using hundreds of index pages that do nothing but point to the site
Link Spamming - submitting links to the 500,000 link submission services
Page Redirects - not necessarily a major penalty, but can cause loss of ranking
Frames on Main Page - not necessarily a major penalty, but can cause loss of ranking
Flash Movie on Main Page - not necessarily a major penalty, but can cause loss of ranking
My advice: Keep in mind that search engines are intelligent software. When they visit a page they try to determine what the page is about, relying primarily on the titles, headlines, text, links, and images on the page. That's why it is important to focus on those elements, and avoid the ones that can put you in the penalty box.
11. Check for errors. Before you submit your page to the search engines, run the page through an html checker and a spelling checker. Search engines do check and take into consideration spelling and html errors, and will penalize a page that has too many of either.
My advice - take the time to do it right. If you get a poor ranking on a search engine it might be six weeks before the search engine comes back to re-rank you. Get it right before you submit to the search engines, and then keep it right so when the search engine returns, you will continue to get high rankings.
12. Manually submit the site. Don't be tempted to use an automatic site submission program. They don't work, and can get you penalized. Better to manually submit your site to the top search engines. Yahoo, Google, MSN.
My advice - Start with Google.com, then yahoo.com, and then MSN.com. Each has a place to register your site with their search engine.
This may seem a lot of work, but if you do it right and get high rankings, it will pay off.
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