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Casual Articles - Small Business Marketing Solution - Create Your Own Story
It used to be common for workers to scoff at the idea of wearing any sort of personal protection equipment, or PPE. However, the times, the technology and the laws have changed. The workplace today is a much safer place as a result.The Occupational Safety and Health Act was passed in 1970 to “assure safe and healthy working conditions for working men and women”. OSHA, the governmental agency responsible for the enforcement of the 1970 Act, determines the safety regulations required for all businesses in the US.Hardhats, safety glasses and goggles, steel-toed boots, protective clothing, harnesses and radioactive dosi
But Michaela operates in a hostile environment. There are several compe
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then a
The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is to ask them.
Let’s look at another hypothetical business, Big Mike’s Steaks and Ales.
Big Mike is Michaela Geiger, and it’s her personality that’s big. Big Mike’s is your traditional Midwest steakhouse, serving the best steaks grilled with pride. Her customers love her and know they get a good deal on a great meal.
But Michaela operates in a hostile environment. There are several compet
The UK’s Records Management Society defines records management as, “the process by which a company manages all the elements of records whether externally or internally generated and in any format or media type, from their inception/receipt, all the way through to their disposal”. In this digital age many organisations have set up comprehensive systems to ensure that electronic records are safely stored and backed up, with a plan in place should an unexpected crisis occur. This makes a great deal of sense since some estimates suggest that over 90% of businesses that have had a major data processing disaster will go out of business withi
The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is to ask them.
Let’s look at another hypothetical business, Big Mike’s Steaks and Ales.
Big Mike is Michaela Geiger, and it’s her personality that’s big. Big Mike’s is your traditional Midwest steakhouse, serving the best steaks grilled with pride. Her customers love her and know they get a good deal on a great meal.
But Michaela operates in a hostile environment. There are several compe
A material handling system is a set of equipment that is used to physically move material around the factory floor or in storage and freight handling areas.Traditional material handling systems included trolleys, conveyors, forklifts and overhead traveling cranes. They were primarily mechanized devices and a large amount of manual intervention was required. These traditional systems had limitations such as low speed and handling problems including scratching, chipping, breaking and difficulty in monitoring material flow. However, these material handling systems were adequate for mass production of a limited variety products or low
The master jeweler needs the stones and the gold before he crafts that dazzling wedding ring. The same is true for the master marketer; you need to gain at least some hint of how your customers feel about your small business. And the best way to extract that info is to ask them.
Let’s look at another hypothetical business, Big Mike’s Steaks and Ales.
Big Mike is Michaela Geiger, and it’s her personality that’s big. Big Mike’s is your traditional Midwest steakhouse, serving the best steaks grilled with pride. Her customers love her and know they get a good deal on a great meal.
But Michaela operates in a hostile environment. There are several compe
What is a payment system? I am reminded of lengthy debates around the office on just this question - and the heated and, at times, passionate discussion that ensued. My antagonist, who is also my partner, took one view and I took the other. The thrust and parry of the dialogue ebbed and flowed … long into the night over innumerable cups of coffee.The Bank for International Settlements (BIS) definition of a payment system states; “A payment system consists of a set of instruments, banking procedures and, typically, interbank funds transfer systems that ensure the circulation of money”. (From “A glossary of terms used in payments an
Let’s look at another hypothetical business, Big Mike’s Steaks and Ales.
Big Mike is Michaela Geiger, and it’s her personality that’s big. Big Mike’s is your traditional Midwest steakhouse, serving the best steaks grilled with pride. Her customers love her and know they get a good deal on a great meal.
But Michaela operates in a hostile environment. There are several compe
Brand Identity is a conversation, an interaction—a brandversation. Like any conversation, it leaves an impression. Of course, the nature of the impression will depend on the value of the interaction, the way it has been communicated, the way it has been received, and the extent to which it has been engaged.By the mis-1990s, the Internet had changed the way we worked: the way we were educated: they way we played, shopped, and communicated. And it promised more. For anyone involved, this transformational time was exhilarating and exasperating. The learning curve was no longer a curve but a straight line moving vertically fro
But Michaela operates in a hostile environment. There are several competing steakhouses that provide a great dinner at the same price. Big Mike’s kept improving the lighting, the mood and the service. She trained her staff, tips were good and they were motivated. She cut her number 1 chef in on a portion of the store’s profits to help motivate him. She let Rotary and Lions club meet there to show she was interested in the community and to introduce young business leaders to the location.
But it became tougher to differentiate on product and service. She needed to invent another reason for people to come to her restaurant.
Michaela decided to ask their customers why they went out, especially on Friday and Saturday. This was the customer segment she wanted the most. If she could keep the seats full on the two prime nights she felt she would build enough word of mouth so that people would pick her place first on weeknights. She asked her customers:
a) Why
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