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Casual Articles - Google: The Ultimate Web Writer's Style Guide
What does it take to get search engine traffic? Besides PPC, of course. Besides using tons of search engine optimization techniques. Besides using every trick in the book to outsmart every other web master on earth, to get to page one.How about a truly simple method? Where you ride other web site’s pagerank. Where you get the same exposure as big 80,000 page sites. Where it doesn’t cost you anything but your time?You’ve heard about it. Ther
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This
There are significant issues effecting the Eastern Ohio region due to its strong but changing base as a manufacturing area. The manufacturing jobs in the US are at crisis and in the case rural OH, where they are between big cities and big industries and shippable locations, it has the potential to pull through. It has a lot going for it, but the world price competition for labor costs and pirated after market parts are also taking its toll as emerging nations m
Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.
Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users.
Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.
A style guide that puts the visitor first, puts their needs ahead of the academic opinions of experts.
A style guide that automatically rewards sites that serve their readers the best.
If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?
>> 1. Make the subject of each page absolutely clear.
As visitors arrive at your site, regardless of the entry page, the first question in their minds is, “Am I in the right place? Will I find what I want here? Can I achieve what I want to achieve here?”
Fortunately, the web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors what the page is about.
We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.
>> 2. Make your home page short text clear
First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.
This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.
Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.
>> 3. Make your text links relevant and descriptive
A text link that says, “More...” or “Click here” or “Learn More...” tells the reader nothing about the destination page.
Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This
Fundamentals in Place• There is a designated place for everything and everything is in its place. No time is wasted while looking for things. The organization looks clean and everyone is required, encouraged and motivated to keeping it organized.• The distance traveled by operator(s) and/or a specific part is less than the perimeter of the facility.• There are on-going reports easily assessable to everyone that provides timely feedback fo
A style guide that automatically rewards sites that serve their readers the best.
If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?
>> 1. Make the subject of each page absolutely clear.
As visitors arrive at your site, regardless of the entry page, the first question in their minds is, “Am I in the right place? Will I find what I want here? Can I achieve what I want to achieve here?”
Fortunately, the web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors what the page is about.
We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.
>> 2. Make your home page short text clear
First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.
This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.
Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.
>> 3. Make your text links relevant and descriptive
A text link that says, “More...” or “Click here” or “Learn More...” tells the reader nothing about the destination page.
Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This
If you want to build an opt in list you need to create a squeeze page to collect leads but there are certain things that you can do to improve your conversion rates and increase the number of visitors who subscribe to your list.A standard squeeze page is a small one page website that consists of a headline, bullet points, and a subscription form for your auto responder. The conversion rates will depend on how good the sales copy is and what type of infor
We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.
>> 2. Make your home page short text clear
First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.
This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.
Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.
>> 3. Make your text links relevant and descriptive
A text link that says, “More...” or “Click here” or “Learn More...” tells the reader nothing about the destination page.
Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This
Myspace is one of the most popular and best sites in the world offering a number of services ranging from wiring on blogs to creating your own profiles to uploading your pictures to sending and receiving mail. Myspace has so many valuable services under one roof. Also one of the most popular services on Myspace is Myspace Music. The Myspace Music is one of the most visited sections on the Myspace site.Myspace Music consists of a huge database of music an
Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.
>> 3. Make your text links relevant and descriptive
A text link that says, “More...” or “Click here” or “Learn More...” tells the reader nothing about the destination page.
Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This
Contractors need to establish a working relationship with their client. The first step in doing this is estimate the cost of the job that is before you. When you are drawing up an estimate, it is important that you include all of the materials that you may need, and take into consideration the you will incur expenses as they arise. You must also include labor charges, and delays that may occur due to weather. All of these are important factors when you are figu
Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.
>> Concluding thoughts...
By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.
But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all about the importance of writing for your readers.
Yes, what I have been talking about it using the correct keywords and phrases in the appropriate places.
However, too many people write their pages with Google as the primary audience. I think that’s the wrong approach. You get a clunky text flow that, intuitively, feels wrong to the reader.
Instead, write with a clear understanding of what your readers need. Do this and you’ll find that the best keywords fall into the right places with an appropriate frequency.
And Google will reward you.
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