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Casual Articles - Keyword Selection- The Dark Horse of Search Engines Optimization
Share the sandbox with google and they'll pay you very well.There's no point trying to beat google at their own game. Google had laid it all out for you, made it easy for you to make a crazy amount of money with them. And why wouldn't they. They make it so easy even a monkey can make money with them. Follow their TOS. Read over how they suggest you place the ads and in a short amount of time you'll be on your way to earning a very decent amount of money with them. It's the ultimate partnership. Think about what other multi-billion dollar company wants to team up with you to make some money. NONE.Here are 4 things that Google doesn't want you to do.1.) Fool
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav.
The increased competition in all sectors of the economy has led to the introduction and use of new and more advanced marketing techniques that allow an organization to stay ahead of its rivals. Organizations have started accepting the Internet as one of the best mediums for marketing their ideas, goods, and services. Pay per click (PPC) marketing has established itself as a superior marketing technique. PPC enables the advertiser to list the site at the top of search engine results. The advertiser only pays when an interested viewer clicks on the listing and visits the website using the link provided by the search result. The advertiser does not pay for the listing but only for the actual clic
To start with select “keyword phrases” NOT keywords. This is very important. After all, the keyword itself is included in the keyword phrase.
Consider select different endings for your keywords, (ing, ed, s and es).
Rack your brain and brainstorm with your friends to come up with a list of 25 to 50 keywords or keyword phrases.
Find out what keywords and keyword phrases your competitors are using. Do this by going to your competitor’s Web sites and click on “View” in the top toolbar and then click on “Source.” Scroll down to the “Keywords Meta Tag” and you will see the keywords this competitor thinks are important. Repeat this with all of your important competitors.
Go to http://www.overture.com. Go to the "Term Suggestion Tool" and type in your keywords and keyword phrases. (Keep in mind that Overture groups singular and plural words together.)
Words with a count of 300 to 500 are good. Words with counts of 500 to 1,000 are great (maybe). It depends on a term called KEI that we will talk about later in this article.
Use Google’s Keyword Suggestion Tool at http://www.adwords.google.com.
The best place to get help with keywords is http://www.wordtracker.com. You can get a lot of free information here or pay about $7 and get even more information. The reason this site is so great is that it tells you how many times a keyword phrase is searched for, but it also tells you how many other sites are competing with you for the keyword or keyword phrase.
This information is combined into a term called a “Keyword Effectiveness Index” or KEI. A keyword phrase with a KEI of 0 to 10 usually should not be selected. 10 to 100 is good. 100 to 400 is great and above 400 is a gift from heaven.
All of this is explained completely on the WordTacker Web site so I won't repeat it here. Take time to read all of the instructions and information.
You can only optimize a page for 2 to 5 keywords or 2 to 3 keyword phrases. Don’t try to do everything on your home page. Decide how many pages you are going to have (3 to 5 are the minimum number of pages for high search engine rankings). Then use all of the above techniques to come up with your list of keyword phrases.
After you have selected your list of keywords and keyword phrases another good test to run is to find out the keywords that people are actually spending their money on. How do you do this? It’s simple. Go to http://www.Amazon.com and search for book titles with your selected keywords or keyword phrases. Then check to see how the books rank in sales for Amazon. The lower the number the better.
A number of 5,000 means it is in the top 5% (assuming Amazon has one million books. They actually have many more.). If people are spending money buying books (on the Internet) about your keywords, it tells me that you have a good chance of selling your goods or services on the Internet also.
The last point to consider is how many times do you use your keyword phrases on each page? I have seen #1 ranking with a keyword phrase density of only 0.5% to over 20%. Google doesn't like high keyword densities any more. A good range to shoot for now is about 1% to 2%. Maybe a little higher, but not much. Google may increase this number in the future, but for now, keep your keyword phrase density low. Google calls a high keyword density "over optimization" and they can penalize a site for this.
That means if you have 300 words on your page, you would need to have about 6 to 21 keyword phrases on your page. Don't over do it and make your page sound silly. Read your page out loud and see if sounds alright. Be creative and you can get a lot of keyword phrases into your page and still make it sound reasonable. Also, it's important to have a high keyword density in the first 150 words on the page, but remember that if your page is in columns, the first word is the first word in your LEFT Nav. panel . . . NOT the first word in your center panel.
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav. p
Success in today’s business world is predicated less on the systems within an organization and more on the people in the organization dedicated to making it happen. Once upon a time, not so long ago, organizations could carry the middling performer as long as the superstars were performing at high levels. With downsizing and globalization, every person must carry his weight and deliver consistently and with BIG success. For some employees, the talent is there and they can simply dig in a bit and reach that level. For others not so fortunate to possess that level of skill, they need to retool and take six important steps to becoming more competitive and responsible for delivering success.
Use Google’s Keyword Suggestion Tool at http://www.adwords.google.com.
The best place to get help with keywords is http://www.wordtracker.com. You can get a lot of free information here or pay about $7 and get even more information. The reason this site is so great is that it tells you how many times a keyword phrase is searched for, but it also tells you how many other sites are competing with you for the keyword or keyword phrase.
This information is combined into a term called a “Keyword Effectiveness Index” or KEI. A keyword phrase with a KEI of 0 to 10 usually should not be selected. 10 to 100 is good. 100 to 400 is great and above 400 is a gift from heaven.
All of this is explained completely on the WordTacker Web site so I won't repeat it here. Take time to read all of the instructions and information.
You can only optimize a page for 2 to 5 keywords or 2 to 3 keyword phrases. Don’t try to do everything on your home page. Decide how many pages you are going to have (3 to 5 are the minimum number of pages for high search engine rankings). Then use all of the above techniques to come up with your list of keyword phrases.
After you have selected your list of keywords and keyword phrases another good test to run is to find out the keywords that people are actually spending their money on. How do you do this? It’s simple. Go to http://www.Amazon.com and search for book titles with your selected keywords or keyword phrases. Then check to see how the books rank in sales for Amazon. The lower the number the better.
A number of 5,000 means it is in the top 5% (assuming Amazon has one million books. They actually have many more.). If people are spending money buying books (on the Internet) about your keywords, it tells me that you have a good chance of selling your goods or services on the Internet also.
The last point to consider is how many times do you use your keyword phrases on each page? I have seen #1 ranking with a keyword phrase density of only 0.5% to over 20%. Google doesn't like high keyword densities any more. A good range to shoot for now is about 1% to 2%. Maybe a little higher, but not much. Google may increase this number in the future, but for now, keep your keyword phrase density low. Google calls a high keyword density "over optimization" and they can penalize a site for this.
That means if you have 300 words on your page, you would need to have about 6 to 21 keyword phrases on your page. Don't over do it and make your page sound silly. Read your page out loud and see if sounds alright. Be creative and you can get a lot of keyword phrases into your page and still make it sound reasonable. Also, it's important to have a high keyword density in the first 150 words on the page, but remember that if your page is in columns, the first word is the first word in your LEFT Nav. panel . . . NOT the first word in your center panel.
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav.
Most people don’t have a blog because they don’t know where to begin in order to start one. If blogging interests you, but you’ve been hesitant to try it because you don’t know where to start, the following steps will explain how to begin:Step to Starting Your Own Blog #1: Get a BlogDon’t pay money for a blog! If you’re new to blogging and just learning the ropes, you don’t want to spend money. How do you know if you will even like blogging? You don’t, so don’t waste money. There are plenty of free blogging services available on the Internet. Blogger is probably the best option, so start there.Step to Starting Your Own Blog #2: TopicsIn order t
You can only optimize a page for 2 to 5 keywords or 2 to 3 keyword phrases. Don’t try to do everything on your home page. Decide how many pages you are going to have (3 to 5 are the minimum number of pages for high search engine rankings). Then use all of the above techniques to come up with your list of keyword phrases.
After you have selected your list of keywords and keyword phrases another good test to run is to find out the keywords that people are actually spending their money on. How do you do this? It’s simple. Go to http://www.Amazon.com and search for book titles with your selected keywords or keyword phrases. Then check to see how the books rank in sales for Amazon. The lower the number the better.
A number of 5,000 means it is in the top 5% (assuming Amazon has one million books. They actually have many more.). If people are spending money buying books (on the Internet) about your keywords, it tells me that you have a good chance of selling your goods or services on the Internet also.
The last point to consider is how many times do you use your keyword phrases on each page? I have seen #1 ranking with a keyword phrase density of only 0.5% to over 20%. Google doesn't like high keyword densities any more. A good range to shoot for now is about 1% to 2%. Maybe a little higher, but not much. Google may increase this number in the future, but for now, keep your keyword phrase density low. Google calls a high keyword density "over optimization" and they can penalize a site for this.
That means if you have 300 words on your page, you would need to have about 6 to 21 keyword phrases on your page. Don't over do it and make your page sound silly. Read your page out loud and see if sounds alright. Be creative and you can get a lot of keyword phrases into your page and still make it sound reasonable. Also, it's important to have a high keyword density in the first 150 words on the page, but remember that if your page is in columns, the first word is the first word in your LEFT Nav. panel . . . NOT the first word in your center panel.
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav.
Sex, Drugs & Rock-n-RollHere’s the Scenario...You’re at a trade show. Out of town. It’s probably an unfamiliar city. Maybe overseas. Lots of strangers. There’s a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.This Commentary is about how to stay out of trouble, save your dignity and keep your job.Trade shows are hard work - both physically and emotionally. It’s tiring to travel. Hard to be away from home. Boring to be pleasant and smile for hours. And, a blow to the ego when people ignore you, don’t respond to your comments, look the other way when passing your booth, or jus
The last point to consider is how many times do you use your keyword phrases on each page? I have seen #1 ranking with a keyword phrase density of only 0.5% to over 20%. Google doesn't like high keyword densities any more. A good range to shoot for now is about 1% to 2%. Maybe a little higher, but not much. Google may increase this number in the future, but for now, keep your keyword phrase density low. Google calls a high keyword density "over optimization" and they can penalize a site for this.
That means if you have 300 words on your page, you would need to have about 6 to 21 keyword phrases on your page. Don't over do it and make your page sound silly. Read your page out loud and see if sounds alright. Be creative and you can get a lot of keyword phrases into your page and still make it sound reasonable. Also, it's important to have a high keyword density in the first 150 words on the page, but remember that if your page is in columns, the first word is the first word in your LEFT Nav. panel . . . NOT the first word in your center panel.
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav.
Problems Present An Opportunity To Learn What Works(And What Does Not)"The illiterate of the 21st century, will not be those who can read or write. They will be those who cannot learn, un-learn and re-learn" - Alain TofleOur ability to improve on any area of endeavour we embark upon is greatly dependent on how well we learn from previous experiences, towards modifying our knowledge, in preparation for future attempts at solving similar - or different - problems.Basically, in order to solve a problem in any part of life - personal or business - it is important to first achieve a sound understanding of the problem. That is what a Formal Problem Solving system o
Use your keywords and keyword phrases in a sentence. Search engines define a sentence as a group of three or more words that start with a capital letter and end with a period or other acceptable puncation mark. This also means you should put a period or question mark at the end of each heading or headline to make them look like a sentence and NOT like a group of keyowrds.
This means you should NEVER have just a list of keywords. Keywords that are not used in a sentence have very little (if any) value to increase your search engine ranking. In fact, if you go overboard, it could be labeled as keyword spamming by the search engines. This also means that keywords listed in your left Nav. panel will NOT help your rankings. The search engines cops are not stupid. They know what you are trying to do if you insert lists of keywords.
In summary, be creative, take your time and find the very best keywords and keyword phrases. After all, what good would it do you to get #1 rankings for keyword phrases that no one actually searches for.
The above information does not tell you everything about keywords and keyword phrases, but it points you in the right direction. I didn’t repeat the instructions that are included in the Web sites I referred you to.
Make sure your keywords or keyword phrases are used in all of your outbound links and try to get sites that are linking to you to use your keywords or keyword phrases in their links to your site. Otherwise, the links would not be very valuable to you.
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