Tags |
|
|
Links |
|
|
Casual Articles - KEI Concerns and CID Alternative
The general idea of arbitrage is one that has been around for years, both online and offline. As you browse through web sites on the Internet, you may notice that all of them are composed of some form of an article. For this reason, articles are in high demand. The problem that arises with starting a writing service is that it is very time consuming. I would like to introduce a new technique that I use to bring in a healthy extra income with little effort. This technique is called ‘Article Arbitrage’.Webmasters are always loo
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a numb
Every successful small business owner spends thousands every year on advertising. However most people may not be able to tell you how well their advertising is working, how many customers they are getting using various advertising media and what is the real cost of customer acquisition. Even more importantly, most business owners may blink at you if asked what is the real cost of customer retention.If advertising dollar is not track able to the newly acquired or retained customers then it is a wasted dollar. If you do not hav
My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.
I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.
And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.
Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).
For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,
Keyword........................Demand.....Supply.......KEI
nfl quarterback ranking........43,474.....75,800......24,934
nfl power ranking..............43,171....122,000......15,277
college basketball ranking.....71,149....541,000.......9,357
while CID suggests the following top 3 keywords,
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a numbe
In today's day and age, it’s complete lunacy for businesses to ignore the importance of eMarketing and how it can ultimately benefit their bottom line. Already it’s now 2007 and eMarketing is in full swing, yet it seems there are a lot of organisations that still don’t want to know about it. This baffles me to no extent. I am often wondering why people ignore the fact that there are millions of potential customers out there and reaching them via eMarketing techniques is far more cost effective than any other means.I guess I s
I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.
And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.
Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).
For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,
Keyword........................Demand.....Supply.......KEI
nfl quarterback ranking........43,474.....75,800......24,934
nfl power ranking..............43,171....122,000......15,277
college basketball ranking.....71,149....541,000.......9,357
while CID suggests the following top 3 keywords,
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a numb
Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market.Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back.Unfortunately, it's the same story for small business owners. The economic downturn leaves many potential advertisers much more reluctant to pay the prices they would have a year or two ago.I recently came across a message boar
Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).
For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,
Keyword........................Demand.....Supply.......KEI
nfl quarterback ranking........43,474.....75,800......24,934
nfl power ranking..............43,171....122,000......15,277
college basketball ranking.....71,149....541,000.......9,357
while CID suggests the following top 3 keywords,
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a numb
1. Affiliate programs. In an affiliate program, you mostly act as a middleman between your partner company and the buying public. You will be promoting the goods and services that your partner merchant company sells, and in return you will receive a percentage of the sales you generate. Alternatively, you can also advertise your partner merchant’s site, and will be paid according to the number of people who you can redirect.2. Paid Surveys. All companies who wish to stay competitive have to conduct market research. The intern
For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,
Keyword........................Demand.....Supply.......KEI
nfl quarterback ranking........43,474.....75,800......24,934
nfl power ranking..............43,171....122,000......15,277
college basketball ranking.....71,149....541,000.......9,357
while CID suggests the following top 3 keywords,
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a numb
If you are in mobile auto detailing business then you probably are wondering how to get more sales and how to do sales in the parking lots with people walking up to your vehicle while you are working on another car.One thing you should always do when you see someone approaching your work truck is to ask them about four car links away; Am blocking you would like me to move; if you are then you can move and they will remember that you respected their time. If they say no I'm interested in your services. Then you have plenty o
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance.
Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.
Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high.
These 2 rules are:
- "the 100 thousand demand rule" which states that "any keywords whose demand numbers are above 100 thousands should be ignored",
- "the 10 million supply rule" which states that "any keywords whose supply numbers are above 10 million should be ignored".
Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords.
In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand.
Serge M Botans
Contact: author@cattle-ramp-seo.com
Phone: 61-03-9478-7088 or 61-0415-642424
Web Site: www.cattle-ramp-seo.com
PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip
Copyright © Serge M Botans, Melbo
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/79057/casualarticles-KEI-Concerns-and-CID-Alternative.html">KEI Concerns and CID Alternative</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/79057/casualarticles-KEI-Concerns-and-CID-Alternative.html]KEI Concerns and CID Alternative[/url]
Related Articles:
How to Deal With Difficult People
How to Create a Reliable RSS Feed
Bookmark it:
|