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Casual Articles - SEO for CEOs - Search Engine Optimization Unmasked for CEOs
What's the problem with customer service? Everywhere you look, customer-facing employees are surly and undertrained. It's not even their fault, half the time: they're underpaid and unsupervised, more often than not.And companies vow to change the situation, and commit themselves to service. They spend millions on ad campaigns to convince customers to give them another chance. And they miss, regrettably often, a basic piece of the puzzle that would make a difference for their customer support staff AND for their customers.The magic bullet is this: managers need to teach customer service people that saying I'm Sorry isn't the same as saying any of these things:1) I made a mistake. 2) Our company is responsible. 3) You're getting your money back. 4) I am incompetent,
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Over the last decade more and more companies have implemented returnable and reusable transit packaging fleets and pools, whether it is pallets, tote bins, steel stillage, cages or even wooden crates. What is guaranteed is that these fleets require a capital investment, (whether directly or by a fleet / pool provider), and should be protected as you would any other company asset.The specifications of the packaging vary enormously depending on the industry, the application and budget. However one thing common to many of the established packaging fleets or pools is that when they were originally specified, costed and implemented, a number of elements were not considered, and often still aren’t. These include repair and maintenance costs due to normal wear and tear as well as misuse, equip
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.
But before launching str
The catchword today for business is flexibility.With changes in suppliers, customers, and the processes connecting them altering almost daily (or so it seems) the future clearly belongs to the organisations which can adjust to change quickly and effectively.The good news for Call Centres is that, unlike more traditional sales organisations, the modern Call Centre has the equipment in place to measure this easily.Instead of doing a sales training course and then waiting some weeks or months before you can reasonably evaluate the effectiveness of the course, the Call Centre can institute any change regarding CRMs and measure its effect on sales on a frequent, regular basis.In the traditional face-to-face small-scale operation, the manager can make the change but not b
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.
But before launching st
Creating the right team is imperative to your success. A team is comprised of people who can bring necessary skill sets to the venture. A team is different from partners. Partners are financially and legally tied to the venture while team members are brought in to create and continue the process. Team members can be employees or sub-contactors. These are people you can control – you get to pick them. You can use their services for as long as you like. If they don’t work out as planned, you can find a different team member or you can find a place on the team where this person can be more effective.Creating the right environment for the team is equally important. People will give their best when they feel that their services are being valued and that they are entrusted with producing a part of th
This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.
But before launching st
In a special research project for a Business Marketing class, one student proposes using all the carwash wastewater runoff to be recycled and reused for other purposes around the carwash property. Now then the question of the day is this; Is Such a Water Conservation Concept for Carwashes Marketable to the carwash Industry? Yes or No.In explaining her concept and innovation Business Student Paula Chavis states; “The recycled water can then be used inside the car wash to flush toilets or as tap water in the break room and bathrooms. It can also be used to water the landscape around the property as well.”Indeed this is possible and wise for those carwashes, which are old and looking to save water and use that PR so there is no public outcry of their water usage during drought periods. I ca
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As you surf through the business profile section in many newspapers, magazines, websites, and blogs, you are compelled to read about the success stories featured in these departments. There are a variety of local and national business awards given through public and private sectors, recognizing dynamic and successful businesses for their outstanding service and economic support. The American Business Awards (The Stevies), the International Business Awards and the National Business Awards are among some of the most prestigious business awards known globally.Below are ten of the most popular thought provoking questions asked during interviews, spotlighting successful business owners:1. What type of business is this?2. When, where and how did you start your business?3. Who inf
But before launching straight into an explanation of SEO, let’s talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What’s more, research shows that most people don’t look beyond the first 2 pages of search results. This means if your website doesn’t rank in the first 2 pages of the major search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank highly for the words your c
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