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Casual Articles - Optimizing Online Catalog Copy for the Search Engines
Destroying the Old Method
As you read this article over the next minute you will discover a centuries old sales tactic you can use to close more sales online.It’s not something you’ve heard before.It will make you a TON of extra cash.But before I can tell you this astounding secret to more sales, I need to give you some background. Don’t worry, it’s a good story and you’ll find it entertaining.Back in 1979 I was looking for a summer job to help me save up for college. Construction jobs were the best—they paid $5 and sometimes more an hour—but it was back-breaking labor. McDonald’s was always looki
t catalogs don’t have a lot of text, so herein lies the problem.As you read this article over the next minute you will discover a centuries old sales tactic you can use to close more sales online.It’s not something you’ve heard before.It will make you a TON of extra cash.But before I can tell you this astounding secret to more sales, I need to give you some background. Don’t worry, it’s a good story and you’ll find it entertaining.Back in 1979 I was looking for a summer job to help me save up for college. Construction jobs were the best—they paid $5 and sometimes more an hour—but it was back-breaking labor. McDonald’s was always looki
Marketing Ideas To Get Your Home Business To The Top
In the modern age, working from home almost inevitably means working with the internet. If you want to make your home based business into a successful money making business, you'll need to master the art of internet marketing. And with lots of competitors out there eager to beat you to the number one spot in the search engine rankings, you'll need to do more than work hard to create a successful money making business - you'll need to work smart.Marketing your home based business depends, first and foremost, upon having something impressive for visitors to your business to see. When we're talking
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.<In the modern age, working from home almost inevitably means working with the internet. If you want to make your home based business into a successful money making business, you'll need to master the art of internet marketing. And with lots of competitors out there eager to beat you to the number one spot in the search engine rankings, you'll need to do more than work hard to create a successful money making business - you'll need to work smart.Marketing your home based business depends, first and foremost, upon having something impressive for visitors to your business to see. When we're talking
Developing Sales Discipline: Here's What It Means To You!
In an earlier article I asked whether selling is more of a skill or a discipline.My take on it: It comes down to about 80% discipline, and 20% skill.Some people took umbrage with my view, probably because they want to glorify this fine occupation of ours, making it seem difficult, and therefore somehow more professional.But the real difficulty is summoning the discipline to do what has already been proven, in millions upon millions of transactions, over many decades, to get buyers to buy.For instance, it’s well known that smart practitioners sell benefits and not features, a
ant lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.In an earlier article I asked whether selling is more of a skill or a discipline.My take on it: It comes down to about 80% discipline, and 20% skill.Some people took umbrage with my view, probably because they want to glorify this fine occupation of ours, making it seem difficult, and therefore somehow more professional.But the real difficulty is summoning the discipline to do what has already been proven, in millions upon millions of transactions, over many decades, to get buyers to buy.For instance, it’s well known that smart practitioners sell benefits and not features, a
Forms of Ownership
One of the first decisions that you will have to make as a business owner is how the company should be structured. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a choice, you will want to take into account the following:- Your vision regarding the size and nature of your business.- The level of control you wish to have.- The level of structure you are willing to deal with.- The business' vulnerability to lawsuits.- Tax implications of the different ow
d most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.One of the first decisions that you will have to make as a business owner is how the company should be structured. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a choice, you will want to take into account the following:- Your vision regarding the size and nature of your business.- The level of control you wish to have.- The level of structure you are willing to deal with.- The business' vulnerability to lawsuits.- Tax implications of the different ow
Medical Billing - Troubleshooting Retail Sales
In the medical billing world, we have gone way past the days of the clerk sitting in the doctors office punching out her bills by hand and popping them in envelops. Today, things are a lot more sophisticated. Bills are generated via computer and in some cases, the biller never even sees a piece of paper or a form. Yes, we've come a long way. Unfortunately, with this sophistication also comes a lot of headaches. Why? When you're dealing with machines, especially computers, they have a tendency not to work right on occasion. This is especially true on the retail sales end of medical billing, the p
e placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.In the medical billing world, we have gone way past the days of the clerk sitting in the doctors office punching out her bills by hand and popping them in envelops. Today, things are a lot more sophisticated. Bills are generated via computer and in some cases, the biller never even sees a piece of paper or a form. Yes, we've come a long way. Unfortunately, with this sophistication also comes a lot of headaches. Why? When you're dealing with machines, especially computers, they have a tendency not to work right on occasion. This is especially true on the retail sales end of medical billing, the p
Internet Marketing Strategy News-Syndicate Your Content to Increase Your Traffic and Conversion Rate
Articles about the benefits of using RSS for content syndication are popping up all over the media. How will RSS fit into your Internet marketing strategy?RSS is Really Simple Syndication, a new online tool for promoting your information to wider audiences.Syndication is not a new idea. You often see columns or cartoons in more than one newspaper. TV shows get sold to cable networks and to other countries.The idea is to reach an audience you would not otherwise have access to. Since there are millions of people online--88% of all economically active Americans are online every day--
t catalogs don’t have a lot of text, so herein lies the problem.Articles about the benefits of using RSS for content syndication are popping up all over the media. How will RSS fit into your Internet marketing strategy?RSS is Really Simple Syndication, a new online tool for promoting your information to wider audiences.Syndication is not a new idea. You often see columns or cartoons in more than one newspaper. TV shows get sold to cable networks and to other countries.The idea is to reach an audience you would not otherwise have access to. Since there are millions of people online--88% of all economically active Americans are online every day--
The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can’t be removed to make more space. That doesn’t leave a lot of room in the product description area, does
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