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Casual Articles - Can A Website Help Grow Your Brand? - Part 1
Chair Buying Guide: Community Centre, Hall, Church
1. Establish a brief and stick to it.What do you want your chairs to do?Comfort: Not many suppliers will sell you a chair that is ‘uncomfortable’, so ask your supplier what makes their chairs comfortable. Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.Storage: If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, thes
ly when putting together an adverti1. Establish a brief and stick to it.What do you want your chairs to do?Comfort: Not many suppliers will sell you a chair that is ‘uncomfortable’, so ask your supplier what makes their chairs comfortable. Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.Storage: If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, thes
Accentuating Your Business Building
If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.Sometimes a signage with a logo around it or at the start of the business sign can accentuate your business building. One of the simplest things you can do is to put a stripe around your building. It sells rather silly but is so easy to do anybody can do it and if you're very careful how you do what you can either use reflective paints or a glow in the dark de
Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertiIf you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.Sometimes a signage with a logo around it or at the start of the business sign can accentuate your business building. One of the simplest things you can do is to put a stripe around your building. It sells rather silly but is so easy to do anybody can do it and if you're very careful how you do what you can either use reflective paints or a glow in the dark de
Playing the Product Name Game
If you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of enthusiasm and elation. This quickly fades though as the cold reality sets in. Naming a new product is really difficult.Naming a product is about as close as you can get to having a root canal without going to the dentist. Even done well with an expert team, it's an exercise in pain, frustration, and disappointment.Nevertheless, there are some things you should know about the process.First of all, get a reality check on how important a product na
ifferences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertiIf you've ever held a brainstorming session to come up with new product names, you know that it is usually not hard to get people to attend. In fact, such meetings generally start off with a lot of enthusiasm and elation. This quickly fades though as the cold reality sets in. Naming a new product is really difficult.Naming a product is about as close as you can get to having a root canal without going to the dentist. Even done well with an expert team, it's an exercise in pain, frustration, and disappointment.Nevertheless, there are some things you should know about the process.First of all, get a reality check on how important a product na
Using ROI (Return on Investment) as a Marketing Tool
One thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses from insurance to rent to employees that advertising is often left to the very end. The sad truth is that without proper promotion, the business can’t survive. I sold Yellow Page ads for 25 years and was invariably told that the ads were just too expensive. I used to ask, compared to what? It was then that I realized that I needed to educate my clients.What I ended up doing was ju
vertising, and you have some understanding of the basic factors we apply when putting together an advertiOne thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses from insurance to rent to employees that advertising is often left to the very end. The sad truth is that without proper promotion, the business can’t survive. I sold Yellow Page ads for 25 years and was invariably told that the ads were just too expensive. I used to ask, compared to what? It was then that I realized that I needed to educate my clients.What I ended up doing was ju
Slow Accounts Payable in Large Corporations Hurt Small Businesses
So many times you hear of small businesses working their rears off in order to satisfy large corporate clients only to find them selves buried in bills due to those large corporations slow payments. Unfortunately this is a typical strategy to hoard cash. After all the slower they payout the more money they have in cash flow. It is not uncommon during downturns in the economy for large companies to have outstanding invoices in excess of 120 days.This is devastating for the small businessperson who is not anticipating on such slow payments, but stringing out the payables now a days it seems is something all corporations do. It is almost as bad as Sears in
tanding of the basic factors we apply when putting together an advertiSo many times you hear of small businesses working their rears off in order to satisfy large corporate clients only to find them selves buried in bills due to those large corporations slow payments. Unfortunately this is a typical strategy to hoard cash. After all the slower they payout the more money they have in cash flow. It is not uncommon during downturns in the economy for large companies to have outstanding invoices in excess of 120 days.This is devastating for the small businessperson who is not anticipating on such slow payments, but stringing out the payables now a days it seems is something all corporations do. It is almost as bad as Sears in
Primary Requisites For A Successful Home Business
Running a home business has always interested people especially mothers and the home bound. However starting the business is not a game. It does not involve simply setting up your computer and beginning. People are often deterred from venturing further, when they become aware of some of the complexities included with regards to taxation, insurance and others.The primary ploy is to get rid of home-office related expenditure. This is a smart move but will require undertaking certain steps. You will have to use the office space solely for your business work. You should not use it for family affairs even after work hours. The IRS will qualify you for the abo
ly when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it’s time to think about effectively leveraging
Running a home business has always interested people especially mothers and the home bound. However starting the business is not a game. It does not involve simply setting up your computer and beginning. People are often deterred from venturing further, when they become aware of some of the complexities included with regards to taxation, insurance and others.The primary ploy is to get rid of home-office related expenditure. This is a smart move but will require undertaking certain steps. You will have to use the office space solely for your business work. You should not use it for family affairs even after work hours. The IRS will qualify you for the abo
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