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Casual Articles - SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
As a business owner I know you are working very hard in your business, serving clients and staying on top over everything else that needs to be managed.But what if all the hard work you are currently doing is not necessarily the most effective way to grow your business?A solid business is built around a business model that works. If you think you have a great business model in place then it will only take a few minutes to confirm that this is the case.If you aren’t quite sure if your business model is functioning optimally, now is the perfect time to give it a quick check-up and find out.When I talk about your business model I simply mean the way your business makes money. Think about these basic components:* Your business offer products and services* You sell them for a certain price* A certain number of people buy them (once or even better, repeatedly)* You deliver them in a
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide Medical Billing - GU0 Record Fields 54 Through 58
In this maze of medical billing and the countless number of forms, specifications and red tape, the GU0 record ranks up near the top of the list of things that drive billers crazy. The number of fields alone that need to be filled are enough to make you pull your hair out of your head. Add to that the convoluting mapping of these forms and you're in for a two aspirin night after you've come home from work. Hopefully, this series of articles on the GU0 record will help make the biller's life a little easier. In this installment, we cover the GU0 record picking up with field number 54.GU0 field 54, positions 159 - 166, is Reply ALN L08 N02. This is the response to the second question on any DMERC certification requiring an eight position response. This is another date field, similar to field number 53. This field is filled in under the following conditions: For form number 06, the date is filled in to show the start of a T
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www.google.com/apis/
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide
Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move and say it is about time.Here is an excerpt from the Federal Trade Commission’s report of all the commenters on this proposed rule change and separation of the two business models;“Based upon its enforcement experience and the record developed to date, the Commission has determined to promulgate a separate trade regulation rule to address widespread fraud in the sale of business opportunities. This approach is consistent with the view of the vast majority of commenters and the regulatory approaches adopted in most states.”“Further, unlike most franchises, many business opportunities are permeated with fraud. Perhaps one
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide How To Be An Internet Millionaire
Who are The Internet Millionaires? The internet millionaires are those who had already make their money online in the most genuine way without been fraudulent. These millionaires started to build their wealth from the scratched and with lots of patience, endurance and focussing they are able to make it. Are you ready to be one of them. Can you have the patience?Their Attributes!: Internet millionaires invests more money online having to get a domain name, build their websites to standard, build blogs to showcase their products online as well as spending more money in offline advertising.What kind of Products are they having? Internet millionaires have various products to sell online. These ranges from ideas, information products, softwares, e-books, online trading, stock trading, high yielding investment programs (known as hyip), forex trading and so on and so forth. advlions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide Creating A High Performance Environment
Even the very best workplaces can always become better by focusing on six criteria: pay and benefits; opportunities for advancement; employee development and education; pride in work and the company; the degree of openness and fairness; and the level of camaraderie among employees.In the Industrial Age companies looked at employees as an expense. In these traditional hierarchical companies when decisions needed to be made the issue traveled up the chain of command and decisions were made at the top. The implementation of this decision was then made by the people further down, who weren’t likely to have much buy-in to the planHowever, in the Information Age companies must look at employees as investments. If an organization is going to be successful today it must create a high performance environment where everyone has access to the data that’s needed for an informed decision, and employees must have the authority to carrcker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide Podcasting Isn't Just For Marketing
Information and Education Can Be RelayedYou don't have to market to sell something. While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, they just might choose you.Think back to the last few purchases you made. You probably purchased because you needed (or thought you needed) the item in question. We purchase, usually, to fill needs. If your podcast can educate listeners as to thier needs for your product, without ever mentioning the product, then you've created a need where there once was not one. If your company sponsor's the podcast, they'll be reminded on open and close of your product, it's really not beneficial to actively market during the podcast.Ask about having intros and outros created to market your product, and keep the actual podcast dedicated to general education. Peopleitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
Navigate the guide
Previous: SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
Next: SEO Expert Guide - Conclusions (part 10/10)
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